STOCK TITAN

[Form 4] Asana, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Positive)
Form Type
4
Rhea-AI Filing Summary

Dustin A. Moskovitz, a director and reported 10% owner of Asana, purchased Class A common stock in two transactions totaling 448,905 shares under a Rule 10b5-1 trading plan adopted September 5, 2024. The filings report weighted average purchase prices of $14.4839 and $14.0998, and show beneficial ownership after the reported purchases of 55,755,999 and 55,979,904 shares, respectively. The filing also notes 4,147,046 shares are held of record by the Dustin A. Moskovitz Trust. These entries document insider purchases that increased the reporting person’s disclosed stake and specify the use of a pre-established 10b5-1 plan for execution.

Dustin A. Moskovitz, direttore e segnalato come titolare del 10% di Asana, ha acquistato azioni ordinarie di Classe A in due operazioni per un totale di 448,905 azioni nell'ambito di un piano di negoziazione Rule 10b5-1 adottato il 5 settembre 2024. Le comunicazioni indicano prezzi medi ponderati di acquisto di $14.4839 e $14.0998, e mostrano una partecipazione beneficiaria dopo gli acquisti riportati di 55,755,999 e 55,979,904 azioni, rispettivamente. La dichiarazione nota inoltre che 4,147,046 azioni sono detenute a registro dal Dustin A. Moskovitz Trust. Queste voci documentano acquisti da parte di insider che hanno aumentato la quota dichiarata della persona segnalante e specificano l'uso di un piano 10b5-1 preesistente per l'esecuzione.

Dustin A. Moskovitz, director e informado como propietario del 10% de Asana, compró acciones ordinarias Clase A en dos operaciones por un total de 448,905 acciones bajo un plan de negociación Rule 10b5-1 adoptado el 5 de septiembre de 2024. Los registros informan precios promedio ponderados de compra de $14.4839 y $14.0998, y muestran una propiedad beneficiaria tras las compras reportadas de 55,755,999 y 55,979,904 acciones, respectivamente. La presentación también señala que 4,147,046 acciones están registradas a nombre del Dustin A. Moskovitz Trust. Estas entradas documentan compras de insiders que aumentaron la participación divulgada de la persona informante y especifican el uso de un plan 10b5-1 preestablecido para la ejecución.

이사이자 Asana의 보고상 10% 소유주로 알려진 Dustin A. Moskovitz는 2024년 9월 5일 채택된 Rule 10b5-1 거래계획에 따라 총 448,905주를 두 건의 거래로 매수했습니다. 제출서류에는 매입의 가중평균단가가 $14.4839$14.0998로 보고되어 있으며, 보고된 매수 후 실질소유는 각각 55,755,999주와 55,979,904주로 나타납니다. 서류는 또한 4,147,046주가 Dustin A. Moskovitz Trust 명의로 등기되어 있다고 기재하고 있습니다. 이 항목들은 내부자 매수로 보고인의 공시 지분이 증가했음을 문서화하며, 사전에 설정된 10b5-1 계획을 통해 거래가 실행되었음을 명시합니다.

Dustin A. Moskovitz, administrateur et signalé comme détenteur de 10 % d'Asana, a acheté des actions ordinaires de catégorie A lors de deux transactions totalisant 448,905 actions dans le cadre d'un plan de négociation Rule 10b5-1 adopté le 5 septembre 2024. Les déclarations indiquent des prix d'achat moyens pondérés de $14.4839 et $14.0998, et montrent une participation bénéficiaire après les achats déclarés de 55,755,999 et 55,979,904 actions, respectivement. Le dépôt note également que 4,147,046 actions sont détenues au registre par le Dustin A. Moskovitz Trust. Ces éléments documentent des achats d'initiés qui ont augmenté la participation divulguée de la personne déclarée et précisent l'utilisation d'un plan 10b5-1 préétabli pour l'exécution.

Dustin A. Moskovitz, Direktor und als 10%-Eigentümer von Asana gemeldet, erwarb im Rahmen eines am 5. September 2024 angenommenen Rule 10b5-1 Handelsplans Class A Stammaktien in zwei Transaktionen mit insgesamt 448,905 Aktien. Die Meldungen geben gewichtete durchschnittliche Kaufpreise von $14.4839 und $14.0998 an und weisen nach den gemeldeten Käufen eine wirtschaftliche Beteiligung von 55,755,999 bzw. 55,979,904 Aktien aus. Die Einreichung vermerkt außerdem, dass 4,147,046 Aktien im Namen des Dustin A. Moskovitz Trust eingetragen sind. Diese Einträge dokumentieren Insiderkäufe, die das gemeldete Engagement der meldepflichtigen Person erhöhten, und geben an, dass die Ausführung über einen zuvor eingerichteten 10b5-1-Plan erfolgte.

Positive
  • Insider purchases totaling 448,905 Class A shares, demonstrating increased insider ownership
  • Trades executed under a Rule 10b5-1 trading plan, indicating preplanned transactions rather than opportunistic timing
  • Weighted average purchase prices disclosed ($14.4839 and $14.0998), providing pricing transparency
  • Beneficial ownership levels reported after each transaction (55,755,999 and 55,979,904 shares), clarifying stake size
  • Indirect holdings disclosed (4,147,046 shares held by the Dustin A. Moskovitz Trust), improving transparency
Negative
  • None.

Insights

TL;DR: Insider purchases of ~449K Class A shares at ~ $14 under a 10b5-1 plan modestly increase Moskovitz’s disclosed stake.

The reported acquisitions — 225,000 shares at a weighted average of $14.4839 and 223,905 shares at $14.0998 — were executed pursuant to a Rule 10b5-1 trading plan, which provides a prearranged framework for timing trades. After these reported trades, beneficial ownership is recorded at roughly 55.76M and 55.98M shares, confirming Moskovitz remains a very large holder. For investors, the filing is a straightforward disclosure of insider accumulation under an established plan rather than opportunistic, ad hoc buying.

TL;DR: Director and 10% owner used a Rule 10b5-1 plan to add shares, a governance-friendly mechanism that limits timing discretion.

The trades are documented as plan-based purchases, which reduces questions about selective timing by an insider. The filing also clarifies indirect holdings through a trust of 4,147,046 shares, providing transparency on ownership structure. This disclosure aligns with Section 16 reporting expectations and strengthens public record of the director’s holdings and transactions.

Dustin A. Moskovitz, direttore e segnalato come titolare del 10% di Asana, ha acquistato azioni ordinarie di Classe A in due operazioni per un totale di 448,905 azioni nell'ambito di un piano di negoziazione Rule 10b5-1 adottato il 5 settembre 2024. Le comunicazioni indicano prezzi medi ponderati di acquisto di $14.4839 e $14.0998, e mostrano una partecipazione beneficiaria dopo gli acquisti riportati di 55,755,999 e 55,979,904 azioni, rispettivamente. La dichiarazione nota inoltre che 4,147,046 azioni sono detenute a registro dal Dustin A. Moskovitz Trust. Queste voci documentano acquisti da parte di insider che hanno aumentato la quota dichiarata della persona segnalante e specificano l'uso di un piano 10b5-1 preesistente per l'esecuzione.

Dustin A. Moskovitz, director e informado como propietario del 10% de Asana, compró acciones ordinarias Clase A en dos operaciones por un total de 448,905 acciones bajo un plan de negociación Rule 10b5-1 adoptado el 5 de septiembre de 2024. Los registros informan precios promedio ponderados de compra de $14.4839 y $14.0998, y muestran una propiedad beneficiaria tras las compras reportadas de 55,755,999 y 55,979,904 acciones, respectivamente. La presentación también señala que 4,147,046 acciones están registradas a nombre del Dustin A. Moskovitz Trust. Estas entradas documentan compras de insiders que aumentaron la participación divulgada de la persona informante y especifican el uso de un plan 10b5-1 preestablecido para la ejecución.

이사이자 Asana의 보고상 10% 소유주로 알려진 Dustin A. Moskovitz는 2024년 9월 5일 채택된 Rule 10b5-1 거래계획에 따라 총 448,905주를 두 건의 거래로 매수했습니다. 제출서류에는 매입의 가중평균단가가 $14.4839$14.0998로 보고되어 있으며, 보고된 매수 후 실질소유는 각각 55,755,999주와 55,979,904주로 나타납니다. 서류는 또한 4,147,046주가 Dustin A. Moskovitz Trust 명의로 등기되어 있다고 기재하고 있습니다. 이 항목들은 내부자 매수로 보고인의 공시 지분이 증가했음을 문서화하며, 사전에 설정된 10b5-1 계획을 통해 거래가 실행되었음을 명시합니다.

Dustin A. Moskovitz, administrateur et signalé comme détenteur de 10 % d'Asana, a acheté des actions ordinaires de catégorie A lors de deux transactions totalisant 448,905 actions dans le cadre d'un plan de négociation Rule 10b5-1 adopté le 5 septembre 2024. Les déclarations indiquent des prix d'achat moyens pondérés de $14.4839 et $14.0998, et montrent une participation bénéficiaire après les achats déclarés de 55,755,999 et 55,979,904 actions, respectivement. Le dépôt note également que 4,147,046 actions sont détenues au registre par le Dustin A. Moskovitz Trust. Ces éléments documentent des achats d'initiés qui ont augmenté la participation divulguée de la personne déclarée et précisent l'utilisation d'un plan 10b5-1 préétabli pour l'exécution.

Dustin A. Moskovitz, Direktor und als 10%-Eigentümer von Asana gemeldet, erwarb im Rahmen eines am 5. September 2024 angenommenen Rule 10b5-1 Handelsplans Class A Stammaktien in zwei Transaktionen mit insgesamt 448,905 Aktien. Die Meldungen geben gewichtete durchschnittliche Kaufpreise von $14.4839 und $14.0998 an und weisen nach den gemeldeten Käufen eine wirtschaftliche Beteiligung von 55,755,999 bzw. 55,979,904 Aktien aus. Die Einreichung vermerkt außerdem, dass 4,147,046 Aktien im Namen des Dustin A. Moskovitz Trust eingetragen sind. Diese Einträge dokumentieren Insiderkäufe, die das gemeldete Engagement der meldepflichtigen Person erhöhten, und geben an, dass die Ausführung über einen zuvor eingerichteten 10b5-1-Plan erfolgte.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Moskovitz Dustin A.

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
08/06/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/06/2025 P(1) 225,000 A $14.4839(2) 55,755,999 D
Class A Common Stock 08/07/2025 P(1) 223,905 A $14.0998(3) 55,979,904 D
Class A Common Stock 4,147,046 I See footnote(4)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The purchases reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan, adopted September 5, 2024.
2. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $14.27 to $14.63 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
3. The reported price in Column 4 is a weighted average purchase price. These shares were purchased in multiple transactions at prices ranging from $13.84 to $14.81 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.
4. The shares are held of record by Dustin A. Moskovitz TTEE Dustin A. Moskovitz Trust DTD 12/27/05.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 08/08/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Dustin Moskovitz report on Form 4 for ASAN?

The Form 4 reports purchases of 225,000 and 223,905 shares of Class A common stock, executed under a Rule 10b5-1 plan.

At what prices were the ASAN shares purchased by Moskovitz?

The filings show weighted average purchase prices of $14.4839 and $14.0998, with ranges of individual trade prices disclosed in the footnotes.

How many ASAN shares does Moskovitz beneficially own after the reported transactions?

The Form 4 reports beneficial ownership of 55,755,999 and 55,979,904 shares following the respective reported purchases.

Were the trades part of a pre-established trading plan?

Yes. The purchases were effected pursuant to a Rule 10b5-1 trading plan adopted on September 5, 2024.

Does Moskovitz hold any ASAN shares indirectly?

Yes. The filing discloses 4,147,046 shares held of record by the Dustin A. Moskovitz Trust.
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