ASAN Insider: CEO Bags 1.28 M Share RSU Award in Latest Form 4

Rhea-AI Filing Summary

Asana, Inc. (ASAN) filed a Form 4 on 07/21/2025 reporting that Chief Executive Officer and Director Daniel Mark Rogers received 1,278,090 Class A common shares via a zero-cost equity grant coded “A”. The award is structured as Restricted Stock Units (RSUs); each unit converts into one share upon vesting.

Vesting schedule: 40 % of the grant vests on 09/20/2025, and the remaining 60 % vests in eight equal quarterly installments beginning 12/20/2025. No derivative securities were reported and no shares were sold.

• Transaction date: 07/21/2025
• Shares acquired: 1,278,090
• Price per share: $0.00 (equity incentive)
• Post-transaction ownership: 1,278,090 shares, held directly

The filing reflects a new long-term incentive for the CEO, aligning his interests with shareholders; any dilution will occur gradually as the RSUs vest.

Positive

• CEO Daniel Mark Rogers acquired 1,278,090 shares via RSU grant, strengthening management-shareholder alignment.

Negative

• Grant will add over 1.27 million shares to float as RSUs vest, creating incremental dilution.

Insights

Financial Analyst

TL;DR: Insider Form 4 shows CEO receiving 1.28 M RSUs; positive alignment, limited near-term impact.

The grant increases Rogers’ direct stake to 1.28 million shares, indicating commitment to the company’s future performance. Because RSUs vest over 3+ years, the dilutive effect is spread out and should be manageable relative to Asana’s total share count (not provided). Absence of sales removes immediate supply pressure. Overall, the disclosure is modestly constructive but not materially transformative for valuation.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Rogers Daniel Mark

(Last) (First) (Middle)

C/O ASANA, INC.

633 FOLSOM STREET, SUITE 100

(Street)

SAN FRANCISCO CA 94107

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

3. Date of Earliest Transaction (Month/Day/Year)
07/21/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/21/2025		A		1,278,090(1)	A	$0	1,278,090	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the grant of Restricted Stock Units (RSUs). Each RSU represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. 40% of the RSUs vest on September 20, 2025 and a total of 60% of the RSUs vest quarterly in eight equal installments beginning on December 20, 2025.

Remarks:

	/s/ Katie Colendich, Attorney-in-Fact	07/21/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Asana (ASAN) shares did the CEO receive in this Form 4?

The filing lists 1,278,090 Restricted Stock Units, each convertible into one Class A share.

What is the vesting schedule for the 1.28 M RSUs?

40 % vests on 09/20/2025; the remaining 60 % vests quarterly in eight equal installments starting 12/20/2025.

Did the Form 4 report any stock sales by the CEO?

No. The transaction code is “A,” indicating an acquisition; no dispositions were reported.

What is the CEO’s ownership after the reported transaction?

Daniel Mark Rogers now beneficially owns 1,278,090 shares of Asana Class A common stock directly.

What does transaction code "A" mean on a Form 4?

Code “A” denotes an acquisition of securities, in this case through a zero-cost RSU grant.