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Asana Executive's Stock Sale Tied to Tax Requirements, Not Strategic Exit

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Asana COO Anne Raimondi reported a significant insider transaction on June 20, 2025, involving the sale of 27,016 shares of Class A Common Stock at a price of $13.167 per share. Following the transaction, Raimondi maintains direct ownership of 889,936 shares of Asana stock.

The sale was executed as part of a mandatory sell-to-cover transaction to satisfy tax obligations related to the vesting and settlement of Restricted Stock Units (RSUs). This type of transaction is conducted in accordance with the company's policy and is a routine practice for handling tax liabilities associated with equity compensation.

Key Transaction Details:

  • Transaction Type: Sale (S)
  • Total Value: Approximately $355,660
  • Ownership Type: Direct
  • Filing Date: June 24, 2025
  • Transaction Purpose: Tax obligation coverage

Positive

  • COO Anne Raimondi retains significant equity stake with 889,936 shares after tax-related sale, demonstrating continued alignment with shareholder interests

Negative

  • COO Anne Raimondi sold 27,016 shares at $13.167 per share, though this was a routine tax-obligation related sale rather than discretionary selling
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Raimondi Anne

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/20/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/20/2025 S 27,016(1) D $13.167 889,936 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This sale reported on this Form 4 was effected pursuant to the Issuer's policy requiring sell-to-cover to satisfy certain tax obligations of the Reporting Person incurred with the vesting and settlement of certain Restricted Stock Units (RSUs).
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 06/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many ASAN shares did COO Anne Raimondi sell on June 20, 2025?

According to the Form 4 filing, COO Anne Raimondi sold 27,016 shares of Asana Class A Common Stock on June 20, 2025.

What was the price per share for ASAN COO's stock sale in June 2025?

The shares were sold at a price of $13.167 per share.

How many ASAN shares does Anne Raimondi own after the June 2025 transaction?

Following the reported transaction, Anne Raimondi directly owns 889,936 shares of Asana Class A Common Stock.

Why did ASAN's COO sell shares in June 2025?

The sale was executed pursuant to Asana's policy requiring a sell-to-cover transaction to satisfy certain tax obligations incurred with the vesting and settlement of Restricted Stock Units (RSUs).

What is Anne Raimondi's role at ASAN as reported in the June 2025 Form 4?

Anne Raimondi serves as the Chief Operating Officer (COO) of Asana, Inc.
Asana Inc

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3.02B
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6.47%
Software - Application
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United States
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