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Asana insider sale disclosed; remaining holdings 1,541,425 shares

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Asana, Inc. (ASAN) director reported an open-market sale of 14,500 Class A shares on 10/10/2025 at a weighted average price of $15.0743, according to a Form 4 filing. Following the transaction, the reporting person beneficially owns 1,541,425 shares, held directly.

The sale was effected under a Rule 10b5-1 trading plan adopted March 18, 2025. The filing notes multiple trades with prices ranging from $14.95 to $15.16 per share, and the reporter undertakes to provide detailed trade breakdowns upon request.

Positive

  • None.

Negative

  • None.

Insights

Routine Form 4 sale under a pre-set Rule 10b5-1 plan.

The disclosure lists a director’s sale of 14,500 Asana Class A shares on 10/10/2025 at a weighted average of $15.0743. Such filings document insider transactions and related holdings.

The sale was executed pursuant to a Rule 10b5-1 trading plan adopted on March 18, 2025, indicating pre-arranged parameters. Prices ranged from $14.95 to $15.16, with remaining beneficial ownership of 1,541,425 shares.

These details are administrative in nature; market impact depends on broader factors and holder decisions.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Rosenstein Justin

(Last) (First) (Middle)
C/O ASANA, INC.
633 FOLSOM STREET, SUITE 100

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Asana, Inc. [ ASAN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
10/10/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 10/10/2025 S(1) 14,500 D $15.0743(2) 1,541,425 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted March 18, 2025.
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $14.95 to $15.16 per share. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Remarks:
/s/ Katie Colendich, Attorney-in-Fact 10/14/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did ASAN disclose on this Form 4?

A director sold 14,500 Class A shares on 10/10/2025 at a $15.0743 weighted average price and now holds 1,541,425 shares directly.

Was the ASAN insider sale under a Rule 10b5-1 plan?

Yes. The sales were made under a Rule 10b5-1 trading plan adopted on March 18, 2025.

What price range did the ASAN shares sell for?

Multiple trades occurred between $14.95 and $15.16 per share, with a weighted average of $15.0743.

How many ASAN shares does the reporting person own after the sale?

The reporting person beneficially owns 1,541,425 shares directly following the transaction.

What is the relationship of the reporting person to ASAN?

The reporting person is a Director of Asana, Inc.

How were the transactions structured?

They were open-market sales executed in multiple trades, with detailed price-by-trade data available upon request as noted in the filing.
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