ASB insider plans sale of common stock

Randall J. Erickson filed to sell common stock of issuer ASB under a planned transaction.

Rhea-AI Filing Summary

Randall J. Erickson filed to sell common stock of issuer ASB under a planned transaction. The filing lists 43,561 shares of common stock to be sold through Fidelity Brokerage Services LLC on or after 08/12/2026 on the NYSE, with an aggregate market value of $1,395,417.15. These shares are to be acquired from the issuer via a stock option exercise for cash on the same date. In the prior three months, Erickson reported a separate sale of 90,573 shares of common stock on 07/30/2026 for total proceeds of $2,785,046.90.

Key Figures

Planned shares to be sold: 43,561 shares Aggregate market value of planned sale: $1,395,417.15 Exchange: NYSE +3 more

6 metrics

Planned shares to be sold 43,561 shares Common stock to be sold through Fidelity Brokerage Services LLC on or after 08/12/2026

Aggregate market value of planned sale $1,395,417.15 Market value of 43,561 common shares to be sold on 08/12/2026

Exchange NYSE Planned sale of 43,561 common shares to occur on this exchange

Shares underlying option exercise 43,561 shares Common shares to be acquired from issuer via stock option exercise for cash on 08/12/2026

Shares sold in prior 3 months 90,573 shares Common shares sold on 07/30/2026 by Randall J. Erickson

Proceeds from prior sale $2,785,046.90 Total proceeds from sale of 90,573 common shares on 07/30/2026

Key Terms

Form 144, Stock Option Exercise, aggregate market value

3 terms

Form 144 regulatory

"144: Securities To Be Sold Common | 08/12/2026 | Stock Option Exercise"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Stock Option Exercise financial

"Common | 08/12/2026 | Stock Option Exercise | Issuer"

A stock option exercise is the act of using a previously granted right to buy shares of a company's stock at a specific, predetermined price by paying that price and receiving the shares. It matters to investors because exercising changes who owns the shares (which can dilute existing ownership), can trigger taxable events and shift potential gains or losses, and affects voting power and the company’s outstanding share count—like turning a voucher into an actual product that becomes part of circulating supply.

aggregate market value financial

"Common | Fidelity Brokerage Services LLC ... | 43561 | 1395417.15"

Aggregate market value is the combined price you would pay to buy all outstanding shares of a company or all companies in a group at current market prices — essentially the sum of each stock’s market capitalization. It matters to investors because it shows the overall size and weight of an investment or sector (like the total cost to buy every piece of a puzzle), helps compare scale across companies or markets, and influences index composition and risk exposure.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stock sale is disclosed for ASB in this Form 144 filing?

The filing discloses a plan to sell 43,561 shares of ASB common stock. The sale is to be executed through Fidelity Brokerage Services LLC on or after 08/12/2026 on the NYSE, with an aggregate market value of $1,395,417.15.

How are the 43,561 ASB shares being acquired before sale?

The 43,561 shares are to be acquired from the issuer via a stock option exercise. The exercise is scheduled for 08/12/2026 and will be paid in cash, immediately preceding or in connection with the planned sale of these shares.

Who is the selling security holder in this ASB Form 144?

The selling security holder is Randall J. Erickson. His address is listed as 433 Main Street, Green Bay, WI 54301, and he is reporting intended and recent sales of ASB common stock under this Form 144 notice.

What recent ASB stock sales has Randall J. Erickson reported?

Erickson reported a prior sale of 90,573 shares of ASB common stock on 07/30/2026. The total proceeds from that sale were $2,785,046.90, disclosed in the section covering securities sold during the past three months.

Through which broker will the planned ASB share sale be executed?

The planned sale will be executed through Fidelity Brokerage Services LLC. The broker’s address is stated as 900 Salem Street, Smithfield, RI 02917, and the transaction involves ASB common stock traded on the NYSE.

What type of ASB security is involved in this Form 144 notice?

The Form 144 notice involves common stock of ASB. Both the planned sale of 43,561 shares and the prior sale of 90,573 shares during the past three months relate specifically to ASB’s common stock.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/12/2026 - 03:36 PM Accepted by SEC EDGAR 08/12/2026 - 03:35 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001180800
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	ASSOCIATED BANC-CORP
SEC File Number	001-31343
Address of Issuer	433 MAIN STREET GREEN BAY WISCONSIN 54301
Phone	920-491-7500
Name of Person for Whose Account the Securities are To Be Sold	Erickson Randall J.
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	43561	1395417.15	188849659	08/12/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/12/2026	Stock Option Exercise	Issuer			43561	08/12/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Randall J. Erickson 433 Main Street Green Bay WI 54301	Common	07/30/2026	90573	2785046.90

144: Remarks and Signature

Remarks
Date of Notice	08/12/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Randall J. Erickson
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)