Associated Banc‑Corp (ASB) insider to sell 5,998 vested shares on NYSE

Rhea-AI Filing Summary

Associated Banc‑Corp (ASB) Form 144 notice discloses a proposed sale of 5,998 common shares held at Fidelity Brokerage Services with an aggregate market value of $162,697.33. The shares were acquired on 02/01/2025 through restricted stock vesting as compensation and are scheduled for approximate sale on 08/29/2025 on the NYSE. The filer reports no sales of the issuer's securities in the past three months and includes the standard representation that the selling person has no undisclosed material adverse information about the issuer.

Positive

• Clear disclosure of number of shares (5,998), aggregate market value ($162,697.33), acquisition date (02/01/2025) and planned sale date (08/29/2025).
• Origin of shares specified as restricted stock vesting and paid as compensation, clarifying they were not purchased in a market transaction.
• No sales in the past three months reported, indicating this is an isolated proposed disposition rather than frequent insider selling.
• Filing uses a registered broker (Fidelity Brokerage Services LLC) and names the exchange (NYSE), supporting execution transparency.

Negative

• None.

Insights

Securities Analyst

TL;DR: Routine insider compensation shares proposed for sale; disclosed with transaction details and no recent prior sales.

The Form 144 shows a single proposed transaction of 5,998 common shares valued at $162,697.33 to be executed through Fidelity on the NYSE. The acquisition was via restricted stock vesting and payment is recorded as compensation, indicating these shares originated from employee equity awards rather than a purchase. The filing indicates compliance with Rule 144 notice requirements and reports no related sales in the prior three months, which suggests this is an isolated, planned disposition rather than a pattern of insider selling.

Corporate Governance Expert

TL;DR: Disclosure aligns with governance norms for officer/insider dispositions tied to vested compensation awards.

The notice documents the nature and timing of acquisition and the planned sale date, meeting disclosure expectations for transparency around insider transactions. The seller’s signed representation that no undisclosed material information exists is included as required. No additional governance events, accelerated sales, or aggregated transactions are reported, limiting immediate corporate governance concerns from this filing alone.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5998	162697.33	165848030	08/29/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	02/01/2025	Restricted Stock Vesting	Issuer			5998	02/01/2025	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does ASB's Form 144 disclose about the proposed sale?

The filing discloses a proposed sale of 5,998 common shares with an aggregate market value of $162,697.33, to be sold on or about 08/29/2025 on the NYSE via Fidelity Brokerage Services.

How were the shares acquired that are being proposed for sale?

The shares were acquired on 02/01/2025 through restricted stock vesting and the consideration is listed as compensation.

Has the filer sold other ASB securities in the past three months?

The Form 144 reports "Nothing to Report" for securities sold during the past three months.

Which broker and exchange are named for the proposed sale?

The filing names Fidelity Brokerage Services LLC (900 Salem Street, Smithfield RI) as the broker and the NYSE as the exchange.

Does the filer assert knowledge of any undisclosed material information?

By signing the notice, the person represents they do not know any material adverse information regarding the issuer that has not been publicly disclosed.