Associated Banc-Corp Decreases Prime Rate

Rhea-AI Summary

Associated Banc-Corp (NYSE: ASB) announced a decrease in the bank's prime rate from 7.00% to 6.75%, effective December 11, 2025.

The change was announced on December 10, 2025 and applies to Associated Bank, N.A.

Key Figures

Previous prime rate 7.00% Prime rate before change announced Dec 10, 2025

New prime rate 6.75% Prime rate effective December 11, 2025

Effective date December 11, 2025 Date new prime rate becomes effective

Market Reality Check

$27.07 Last Close

Volume Volume 2,400,918 is at 1.46x the 20-day average of 1,642,787 ahead of the rate change. normal

Technical Shares at $27.07 are trading above the 200-day MA of $24.29, within 1.42% of the 52-week high of $27.46.

Peers on Argus

ASB gained 0.15% while several regional bank peers such as BANF, IBOC, UCB, and SFBS showed larger positive moves between 3.01% and 5.33%, with AVAL slightly negative at -0.24%. This points to mostly stock-specific trading rather than a uniform sector move.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 01	Acquisition announcement	Neutral	-1.7%	All-stock agreement to acquire American National Corporation for about $604M.
Nov 19	Leadership change	Neutral	+0.7%	New Madison market president named, effective Jan 1, 2026.
Nov 07	Conference participation	Neutral	+0.3%	Management meetings with investors at Piper Sandler conference.
Oct 29	Prime rate change	Neutral	-0.4%	Prime rate reduced from 7.25% to 7.00% effective Oct 30, 2025.
Oct 29	Branch and leadership	Neutral	-0.8%	New Twin Cities leadership and Minneapolis IDS Center branch opening.

Pattern Detected

Recent ASB news has centered on an acquisition, leadership changes, branch expansion, and prior prime rate adjustments, with generally modest single-day price moves following these announcements.

Recent Company History

Over the last few months, Associated Banc-Corp has announced an all-stock acquisition of American National Corporation valued at about $604 million on Dec 1, 2025, plus multiple leadership transitions and branch expansion initiatives. It also previously reduced its prime rate from 7.25% to 7.00% effective Oct 30, 2025. Price reactions to these items have been relatively modest, suggesting incremental adjustments rather than sharply re-rating events. Today’s further prime rate decrease to 6.75% fits into this ongoing series of operational and balance-sheet updates.

Market Pulse Summary

This announcement details another prime rate reduction by Associated Banc-Corp, moving the bank’s benchmark lending rate from 7.00% to 6.75% effective December 11, 2025. It follows an earlier cut from 7.25% to 7.00% in late October. Investors may monitor how repeated prime rate adjustments interact with the recently announced $604 million American National acquisition, as well as loan growth and margin trends in upcoming disclosures.

Key Terms

prime rate financial

"announced today it has decreased the bank's prime rate from 7.00 percent"

The prime rate is the interest rate banks typically charge their most creditworthy customers for short-term loans and serves as a common baseline for many other interest rates. Think of it as a price tag for borrowing: when the prime rate rises, costs for business loans, mortgages and consumer credit usually go up, which can slow spending, squeeze profits and influence stock prices and interest-sensitive sectors.

AI-generated analysis. Not financial advice.

GREEN BAY, Wis., Dec. 10, 2025 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB), the holding company for Associated Bank, N.A., announced today it has decreased the bank's prime rate from 7.00 percent to 6.75 percent, effective December 11, 2025.   

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota, and Missouri. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

Media Contact
Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

View original content:https://www.prnewswire.com/news-releases/associated-banc-corp-decreases-prime-rate-302638542.html

SOURCE Associated Banc-Corp

FAQ

What prime rate change did Associated Banc-Corp (ASB) announce on December 10, 2025?

Associated Banc-Corp announced the prime rate decreased from 7.00% to 6.75%.

When does ASB's new prime rate of 6.75% take effect?

The lowered prime rate becomes effective on December 11, 2025.

Which bank is affected by Associated Banc-Corp's prime rate change (ASB)?

The change applies to Associated Bank, N.A., the bank subsidiary of Associated Banc-Corp.

How large was the prime rate reduction announced by ASB on December 10, 2025?

The reduction was 0.25 percentage points, from 7.00% to 6.75%.

Will the ASB prime rate change affect loan and deposit rates immediately?

The announcement states the prime rate change is effective December 11, 2025; specific loan or deposit adjustments are not detailed in the announcement.