Associated Banc-Corp Decreases Prime Rate

Associated Banc-Corp (NYSE: ASB) announced a decrease in the bank's prime rate from 7.00% to 6.75%, effective December 11, 2025.

Rhea-AI Summary

Associated Banc-Corp (NYSE: ASB) announced a decrease in the bank's prime rate from 7.00% to 6.75%, effective December 11, 2025.

The change was announced on December 10, 2025 and applies to Associated Bank, N.A.

Argus Dec 11 session

+0.26% close to close Open Argus

Details

News Market Reaction – ASB

On Dec 11, the first trading day after this news, ASB closed 0.26% above the previous close.

Data tracked by StockTitan Argus for the Dec 11 session.

Market Context

This announcement details another prime rate reduction by Associated Banc-Corp, moving the bank’s be...

Analysis

This announcement details another prime rate reduction by Associated Banc-Corp, moving the bank’s benchmark lending rate from 7.00% to 6.75% effective December 11, 2025. It follows an earlier cut from 7.25% to 7.00% in late October. Investors may monitor how repeated prime rate adjustments interact with the recently announced $604 million American National acquisition, as well as loan growth and margin trends in upcoming disclosures.

Key Figures

Previous prime rate: 7.00% New prime rate: 6.75% Effective date: December 11, 2025

Previous prime rate

7.00%

Prime rate before change announced Dec 10, 2025

New prime rate

6.75%

Prime rate effective December 11, 2025

Effective date

December 11, 2025

Date new prime rate becomes effective

Historical Context

5 past events · Latest: Dec 01

5 events

1. Dec 01

   Acquisition announcement

   24h Move

   -1.7%

   All-stock agreement to acquire American National Corporation for about $604M.

2. Nov 19

   Leadership change

   24h Move

   +0.7%

   New Madison market president named, effective Jan 1, 2026.

3. Nov 07

   Conference participation

   24h Move

   +0.3%

   Management meetings with investors at Piper Sandler conference.

4. Oct 29

   Prime rate change

   24h Move

   -0.4%

   Prime rate reduced from 7.25% to 7.00% effective Oct 30, 2025.

5. Oct 29

   Branch and leadership

   24h Move

   -0.8%

   New Twin Cities leadership and Minneapolis IDS Center branch opening.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

prime rate

1 terms

prime rate financial

"announced today it has decreased the bank's prime rate from 7.00 percent"

The prime rate is the interest rate banks typically charge their most creditworthy customers for short-term loans and serves as a common baseline for many other interest rates. Think of it as a price tag for borrowing: when the prime rate rises, costs for business loans, mortgages and consumer credit usually go up, which can slow spending, squeeze profits and influence stock prices and interest-sensitive sectors.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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GREEN BAY, Wis., Dec. 10, 2025 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB), the holding company for Associated Bank, N.A., announced today it has decreased the bank's prime rate from 7.00 percent to 6.75 percent, effective December 11, 2025.   

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota, and Missouri. The Company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio, and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.AssociatedBank.com.

Media Contact
Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

View original content:https://www.prnewswire.com/news-releases/associated-banc-corp-decreases-prime-rate-302638542.html

SOURCE Associated Banc-Corp

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What prime rate change did Associated Banc-Corp (ASB) announce on December 10, 2025?

Associated Banc-Corp announced the prime rate decreased from 7.00% to 6.75%.

When does ASB's new prime rate of 6.75% take effect?

The lowered prime rate becomes effective on December 11, 2025.

Which bank is affected by Associated Banc-Corp's prime rate change (ASB)?

The change applies to Associated Bank, N.A., the bank subsidiary of Associated Banc-Corp.

How large was the prime rate reduction announced by ASB on December 10, 2025?

The reduction was 0.25 percentage points, from 7.00% to 6.75%.

Will the ASB prime rate change affect loan and deposit rates immediately?

The announcement states the prime rate change is effective December 11, 2025; specific loan or deposit adjustments are not detailed in the announcement.