Associated Bank Promotes Jay Sodey to Madison Market President

Rhea-AI Summary

Associated Bank (NYSE: ASB) announced that effective January 1, 2026 Jay Sodey will succeed Dave Stein as Madison market president. Stein previously announced his plan to retire at the end of 2025. Sodey joined Associated in 2005 and has 22 years of banking experience; he currently serves as regional executive – Consumer & Business Banking and will report to Director of Branch Banking John Halechko.

As market president Sodey will lead roughly 370 colleagues across 32 locations, directing sales, marketing, community giving, volunteer engagement and cultural development and working with the Madison Engage Local Regional Leadership Team.

Positive

• Internal succession effective January 1, 2026
• 22 years of banking experience for successor Jay Sodey
• Leadership responsibility for 370 colleagues across 32 locations
• Continuity through ongoing reporting to Director of Branch Banking John Halechko

Negative

• None.

Sodey will replace Dave Stein, who previously announced his intent to retire at the end of 2025

MADISON, Wis., Nov. 19, 2025 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB) ("Associated") announced that effective January 1, 2026, Jay Sodey, regional executive – Consumer & Business Banking, will succeed Dave Stein, former head of Consumer & Business Banking, as Madison market president. Stein previously announced his plan to retire at the end of 2025.

With 22 years of banking experience, Sodey joined Associated Bank in 2005 to oversee its retail banking in the Greater Madison market. He will continue to report to Director of Branch Banking, John Halechko.

"It's been an incredible honor to lead Associated's retail bank and serve as market president in Madison for nearly 21 years," said Stein. "Jay has been a long-term partner throughout this journey—his leadership of our branch network and strategic initiatives have been instrumental to our success, and I'm confident Jay is exceptionally prepared to take on this expanded role and continue driving our market forward."

As market president, Sodey will provide leadership for the region, which includes approximately 370 colleagues across 32 locations. He will champion initiatives that emphasize sales growth, marketing strategies, community giving, volunteer engagement and cultural development within the market and work closely with the Madison Engage Local Regional Leadership Team (RLT). The Engage Local initiative has local colleagues developing and aligning new charitable, volunteer and marketing and sales efforts in the market to foster bank growth alongside community needs.

"Our dedication to meaningful connections and tailored solutions continues to distinguish us in the Madison market, and I look forward to advancing strategies that empower colleagues and customers to succeed in this vibrant market," said Sodey. "I also want to express my gratitude to Dave for his years of guidance and leadership, which have been instrumental in shaping our market's success."

Sodey holds a degree in business management/finance from Central College in Pella, Iowa, and a Certificate of Executive Leadership from the Graduate School of Banking,  University of Wisconsin – Madison. He lives in Verona, Wisconsin.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota and Missouri. The company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com

Associated Bank Contact: Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

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SOURCE Associated Banc-Corp

FAQ

When will Jay Sodey become Madison market president for ASB?

Jay Sodey will assume the role effective January 1, 2026.

Who is stepping down as Madison market president at ASB and when?

Dave Stein plans to retire at the end of 2025 and will be succeeded on Jan 1, 2026.

How many colleagues and locations will the ASB Madison market president oversee?

The Madison market president will lead about 370 colleagues across 32 locations.

What experience does Jay Sodey bring to the ASB Madison market president role?

Sodey joined Associated Bank in 2005 and has 22 years of banking experience; he holds a business management/finance degree and an executive leadership certificate.

To whom will Jay Sodey report as Madison market president at ASB?

He will continue to report to the Director of Branch Banking, John Halechko.