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Associated Bank Promotes Jay Sodey to Madison Market President

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Associated Bank (NYSE: ASB) announced that effective January 1, 2026 Jay Sodey will succeed Dave Stein as Madison market president. Stein previously announced his plan to retire at the end of 2025. Sodey joined Associated in 2005 and has 22 years of banking experience; he currently serves as regional executive – Consumer & Business Banking and will report to Director of Branch Banking John Halechko.

As market president Sodey will lead roughly 370 colleagues across 32 locations, directing sales, marketing, community giving, volunteer engagement and cultural development and working with the Madison Engage Local Regional Leadership Team.

Associated Bank (NYSE: ASB) ha annunciato che a partire dal 1 gennaio 2026 Jay Sodey succederà a Dave Stein nel ruolo di presidente di mercato di Madison. Stein aveva annunciato in precedenza il suo piano di andare in pensione entro la fine del 2025. Sodey è entrato in Associated nel 2005 e vanta 22 anni di esperienza bancaria; attualmente ricopre il ruolo di executive regionale – Consumer & Business Banking e riporterà a Director of Branch Banking John Halechko.

Come presidente di mercato Sodey guiderà circa 370 colleghi in 32 sedi, dirigendo vendite, marketing, donazioni alla comunità, impegno dei volontari e sviluppo culturale, collaborando con il Madison Engage Local Regional Leadership Team.

Associated Bank (NYSE: ASB) anunció que a partir del 1 de enero de 2026 Jay Sodey sucederá a Dave Stein como presidente de mercado de Madison. Stein había anunciado previamente su plan de retirarse a finales de 2025. Sodey se unió a Associated en 2005 y tiene 22 años de experiencia bancaria; actualmente se desempeña como ejecutivo regional – Banca de Consumo y de Negocios y reportará al Director de Banca de Sucursal John Halechko. Como presidente de mercado, Sodey dirigirá a aproximadamente 370 colegas en 32 ubicaciones, dirigiendo ventas, marketing, donaciones comunitarias, participación de voluntarios y desarrollo cultural, y trabajando con el Madison Engage Local Regional Leadership Team.

Associated Bank (NYSE: ASB)2026년 1월 1일부로 Jay Sodey가 Dave Stein을 대신해 매디슨 시장 사장이 될 것이라고 발표했습니다. Stein은 앞서 2025년 말 은퇴 계획을 발표했습니다. Sodey는 2005년 Associated에 입사했으며 22년의 은행 경력을 보유하고 있습니다; 그는 현재 지역 경영진 – 소비자 및 비즈니스 뱅킹으로 재직 중이며 브랜치 뱅킹 이사 존 할레치코에게 보고합니다.

시장 사장으로서 Sodey는 대략 32개 지점에 걸친 약 370명의 동료를 이끌며, 판매, 마케팅, 지역사회 기부, 자원 봉사 참여 및 문화 개발을 지시하고 Madison Engage Local Regional Leadership Team과 협력하게 됩니다.

Associated Bank (NYSE: ASB) a annoncé que, à compter du 1er janvier 2026, Jay Sodey succédera à Dave Stein au poste de président du marché de Madison. Stein avait précédemment annoncé son plan de prendre sa retraite à la fin de 2025. Sodey a rejoint Associated en 2005 et compte 22 ans d’expérience bancaire ; il occupe actuellement le poste de executive régional – Consumer & Business Banking et relèvera du Director of Branch Banking John Halechko. En tant que président de marché, Sodey dirigera environ 370 collègues répartis sur 32 sites, supervisant les ventes, le marketing, les dons communautaires, l’engagement des bénévoles et le développement culturel, et travaillera avec le Madison Engage Local Regional Leadership Team.

Associated Bank (NYSE: ASB) gab bekannt, dass ab dem 1. Januar 2026 Jay Sodey Dave Stein als Marktpräsident von Madison folgen wird. Stein hatte zuvor angekündigt, Ende 2025 in den Ruhestand zu treten. Sodey trat 2005 bei Associated ein und verfügt über 22 Jahre Bankerfahrung; er ist derzeit als regionaler Geschäftsführer – Consumer & Business Banking tätig und rapportiert an den Direktor des Filialbankings, John Halechko.

Als Marktpräsident wird Sodey rund 370 Kollegen in 32 Standorten führen, Vertrieb, Marketing, Gemeindespenden, Freiwilligenengagement und kulturelle Entwicklung leiten und mit dem Madison Engage Local Regional Leadership Team zusammenarbeiten.

Associated Bank (NYSE: ASB) أعلنت أنه اعتباراً من 1 يناير 2026 سيحل جايسودي محل دايف ستاين كـ رئيس سوق مادن. كان ستاين قد أعلن سابقاً عن خطته للتقاعد بنهاية 2025. انضم سودي إلى Associated في 2005 ولديه 22 عاماً من الخبرة المصرفية؛ وهو حالياً يشغل منصب المدير الإقليمي – مصرف المستهلك والأعمال وسيقدم تقاريره إلى مدير المصرفية الفرعية جون هاليتشكو.

كرئيس للسوق ستقود سודי نحو حوالي 370 زميلاً عبر 32 موقعاً، وتوجيه المبيعات والتسويق والتبرعات المجتمعية ومشاركة المتطوعين وتطوير الثقافة والعمل مع فريق القيادة الإقليمي المحلي في Madison Engage Local Regional Leadership Team.

Positive
  • Internal succession effective January 1, 2026
  • 22 years of banking experience for successor Jay Sodey
  • Leadership responsibility for 370 colleagues across 32 locations
  • Continuity through ongoing reporting to Director of Branch Banking John Halechko
Negative
  • None.

Sodey will replace Dave Stein, who previously announced his intent to retire at the end of 2025

MADISON, Wis., Nov. 19, 2025 /PRNewswire/ -- Associated Banc-Corp (NYSE: ASB) ("Associated") announced that effective January 1, 2026, Jay Sodey, regional executive – Consumer & Business Banking, will succeed Dave Stein, former head of Consumer & Business Banking, as Madison market president. Stein previously announced his plan to retire at the end of 2025.

With 22 years of banking experience, Sodey joined Associated Bank in 2005 to oversee its retail banking in the Greater Madison market. He will continue to report to Director of Branch Banking, John Halechko.

"It's been an incredible honor to lead Associated's retail bank and serve as market president in Madison for nearly 21 years," said Stein. "Jay has been a long-term partner throughout this journey—his leadership of our branch network and strategic initiatives have been instrumental to our success, and I'm confident Jay is exceptionally prepared to take on this expanded role and continue driving our market forward."

As market president, Sodey will provide leadership for the region, which includes approximately 370 colleagues across 32 locations. He will champion initiatives that emphasize sales growth, marketing strategies, community giving, volunteer engagement and cultural development within the market and work closely with the Madison Engage Local Regional Leadership Team (RLT). The Engage Local initiative has local colleagues developing and aligning new charitable, volunteer and marketing and sales efforts in the market to foster bank growth alongside community needs.

"Our dedication to meaningful connections and tailored solutions continues to distinguish us in the Madison market, and I look forward to advancing strategies that empower colleagues and customers to succeed in this vibrant market," said Sodey. "I also want to express my gratitude to Dave for his years of guidance and leadership, which have been instrumental in shaping our market's success."

Sodey holds a degree in business management/finance from Central College in Pella, Iowa, and a Certificate of Executive Leadership from the Graduate School of Banking,  University of WisconsinMadison. He lives in Verona, Wisconsin.

ABOUT ASSOCIATED BANC-CORP

Associated Banc-Corp (NYSE: ASB) has total assets of $44 billion and is the largest bank holding company based in Wisconsin. Headquartered in Green Bay, Wisconsin, Associated is a leading Midwest banking franchise, offering a full range of financial products and services from nearly 200 banking locations serving more than 100 communities throughout Wisconsin, Illinois, Minnesota and Missouri. The company also operates loan production offices in Indiana, Kansas, Michigan, New York, Ohio and Texas. Associated Bank, N.A. is an Equal Housing Lender, Equal Opportunity Lender and Member FDIC. More information about Associated Banc-Corp is available at www.associatedbank.com

Associated Bank Contact: Andrea Kozek
VP/Senior Manager, Public Relations
920-491-7518

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/associated-bank-promotes-jay-sodey-to-madison-market-president-302620252.html

SOURCE Associated Banc-Corp

FAQ

When will Jay Sodey become Madison market president for ASB?

Jay Sodey will assume the role effective January 1, 2026.

Who is stepping down as Madison market president at ASB and when?

Dave Stein plans to retire at the end of 2025 and will be succeeded on Jan 1, 2026.

How many colleagues and locations will the ASB Madison market president oversee?

The Madison market president will lead about 370 colleagues across 32 locations.

What experience does Jay Sodey bring to the ASB Madison market president role?

Sodey joined Associated Bank in 2005 and has 22 years of banking experience; he holds a business management/finance degree and an executive leadership certificate.

To whom will Jay Sodey report as Madison market president at ASB?

He will continue to report to the Director of Branch Banking, John Halechko.
Associated Banc Corp

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