Associated Banc-Corp director defers board fees

The units were fully vested when credited and remain in the Director's Deferred Compensation Plan until distribution under the director's election on file.

Rhea-AI Filing Summary

Associated Banc-Corp (ASB) director Michael J. Haddad acquired 727.398 phantom stock units on October 20, 2026, through deferral of director fees earned for board service. The units were 100% vested upon acquisition and remain in the Director's Deferred Compensation Plan until distribution under his election on file. His resulting balance was 71,366.582 phantom stock units.

Insider Trade Summary

Grant/Award: 727.398 shares

Grant/Award 1 txn

Insider Haddad Michael J

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Phantom Stock Unit F1, F2, F3	727.398	$29.21	$21K

Holdings After Transaction: Phantom Stock Unit — 71,366.582 contracts (Direct)

Footnotes (3)

1. F1. Phantom stock units were acquired through the deferral of director fees earned for service on the Issuer's Board of Directors and credited to the Director's Deferred Compensation Plan. Such units will remain in the plan until distributed pursuant to the Insider's distribution election on file.
2. F2. Stock units are 100% vested at the time of the acquisition.
3. F3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Key Figures

Phantom stock units acquired: 727.398 units Reported price per share: $29.21 per share Resulting phantom stock unit balance: 71,366.582 units +1 more

4 metrics

Phantom stock units acquired 727.398 units Through deferral of director fees on October 20, 2026

Reported price per share $29.21 per share Reported with the phantom stock unit acquisition on October 20, 2026

Resulting phantom stock unit balance 71,366.582 units Following the October 20, 2026 acquisition

Vested at acquisition 100% Stock units vested at the time of acquisition

Key Terms

phantom stock units, Deferred Compensation Plan, vested

3 terms

phantom stock units financial

"Phantom stock units were acquired through the deferral of director fees"

Phantom stock units are company promises that pay a cash or stock-equivalent award tied to the firm’s share price or value growth, but they do not issue actual shares. Think of them as a bonus check that moves with the stock like a mirror rather than handing over an ownership slice. Investors care because these awards can affect a company’s future cash obligations, executive incentives and reported expenses without causing share dilution.

Deferred Compensation Plan financial

"credited to the Director's Deferred Compensation Plan"

A deferred compensation plan is an arrangement where an employer agrees to pay part of an employee’s pay or bonus at a later date instead of immediately, often to reduce current tax bills or to tie rewards to long-term performance. For investors it matters because these promises create future cash obligations and influence executive incentives and retention; they can affect a company’s reported liabilities, cash flow planning and the risk profile if the business faces financial trouble.

vested financial

"Stock units are 100% vested at the time of the acquisition"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many phantom stock units did ASB director Michael J. Haddad acquire?

Michael J. Haddad, a director, acquired 727.398 phantom stock units on October 20, 2026, through deferral of director fees for board service. The units were 100% vested when acquired, and his resulting balance was 71,366.582 phantom stock units.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/21/2026 - 11:22 AM EDT Accepted by SEC EDGAR 10/21/2026 - 11:22 AM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0	10/20/2026		A(1)		727.398		(2)	(3)	Common Stock $0.01 Par Value	727.398	$29.21	71,366.582	D

Explanation of Responses:

1. Phantom stock units were acquired through the deferral of director fees earned for service on the Issuer's Board of Directors and credited to the Director's Deferred Compensation Plan. Such units will remain in the plan until distributed pursuant to the Insider's distribution election on file.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	10/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)