Associated Banc-Corp (ASB) Form 144 Files Proposed Sale of 3,971 Shares

Rhea-AI Filing Summary

Associated Banc-Corp (ASB) filed a Form 144 proposing the sale of common stock. The notice identifies 3,971 shares to be sold through Fidelity Brokerage Services LLC on 08/29/2025 on the NYSE, with an aggregate market value of $108,036.02 against 165,848,030 shares outstanding. The filing lists the acquisition history of the shares, showing purchases and restricted stock vesting dates from 2018 through 2022 via ESPP purchases, dividend reinvestment, and compensation vesting. The filer reports no securities sold in the past three months and includes the required representation that they are not aware of undisclosed material adverse information.

Positive

• Complete disclosure of broker, quantity, aggregate value, exchange, and acquisition history
• No sales in the prior three months reported, as required
• Acquisitions originate from ESPP, dividend reinvestment, and restricted stock vesting, indicating employee/compensation sources

Negative

• None.

Insights

Securities Compliance Analyst

TL;DR: Routine Form 144 filing disclosing a proposed small sale; procedural compliance appears satisfied.

The filing documents a proposed sale of 3,971 common shares via Fidelity on 08/29/2025 with an aggregate value of $108,036.02. The acquisition table details that the shares were accumulated through ESPP purchases, dividend reinvestments, and restricted stock vesting between 2018 and 2022, consistent with typical insider compensation and employee ownership activity. The filer states there were no sales in the prior three months and certifies lack of undisclosed material information. From a compliance standpoint, the form contains the essential elements required by Rule 144: broker identification, quantity, market value, acquisition history, and the required representation, supporting regulatory transparency.

Equity Research Analyst

TL;DR: Economically immaterial proposed sale relative to outstanding shares; unlikely to affect market pricing.

The proposed disposition of 3,971 shares represents an extremely small fraction of the reported 165,848,030 shares outstanding (well under 0.001%). The aggregate value of $108,036.02 indicates a modest absolute size. Acquisition entries show routine employee-related transactions (ESPP, dividend reinvestment, restricted stock) from 2018 to 2022, suggesting the lots originate from compensation rather than a single large insider sale. Absent other material disclosures, this transaction is unlikely to have a material impact on ASB's capitalization or market dynamics.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	3971	108036.02	165848030	08/29/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/02/2018	Restricted Stock Vesting	Issuer			126	01/02/2018	Compensation
Common	01/16/2018	ESPP Purchase	Issuer			9	01/16/2018	Cash
Common	01/27/2018	Restricted Stock Vesting	Issuer			169	01/27/2018	Compensation
Common	02/08/2018	Restricted Stock Vesting	Issuer			463	02/08/2018	Compensation
Common	02/15/2018	ESPP Purchase	Issuer			9	02/15/2018	Cash
Common	03/13/2018	Dividend Reinvestment	Issuer			27	03/13/2018	Cash
Common	03/15/2018	ESPP Purchase	Issuer			10	03/15/2018	Cash
Common	04/16/2018	ESPP Purchase	Issuer			10	04/16/2018	Cash
Common	05/15/2018	ESPP Purchase	Issuer			10	05/15/2018	Cash
Common	06/13/2018	Dividend Reinvestment	Issuer			26	06/13/2018	Cash
Common	06/15/2018	ESPP Purchase	Issuer			9	06/15/2018	Cash
Common	07/16/2018	ESPP Purchase	Issuer			9	07/16/2018	Cash
Common	08/15/2018	ESPP Purchase	Issuer			10	08/15/2018	Cash
Common	09/13/2018	Dividend Reinvestment	Issuer			27	09/13/2018	Cash
Common	09/17/2018	ESPP Purchase	Issuer			10	09/17/2018	Cash
Common	10/15/2018	ESPP Purchase	Issuer			10	10/15/2018	Cash
Common	11/15/2018	ESPP Purchase	Issuer			13	11/15/2018	Cash
Common	12/13/2018	Dividend Reinvestment	Issuer			40	12/13/2018	Cash
Common	12/17/2018	ESPP Purchase	Issuer			19	12/17/2018	Cash
Common	12/15/2021	ESPP Purchase	Issuer			1	12/15/2021	Cash
Common	01/18/2022	ESPP Purchase	Issuer			23	01/18/2022	Cash
Common	01/25/2022	Restricted Stock Vesting	Issuer			977	01/25/2022	Compensation
Common	02/08/2022	Restricted Stock Vesting	Issuer			1191	02/08/2022	Compensation
Common	02/15/2022	ESPP Purchase	Issuer			22	02/15/2022	Cash
Common	03/11/2022	Dividend Reinvestment	Issuer			101	03/11/2022	Cash
Common	03/15/2022	ESPP Purchase	Issuer			26	03/15/2022	Cash
Common	04/14/2022	ESPP Purchase	Issuer			28	04/14/2022	Cash
Common	05/16/2022	ESPP Purchase	Issuer			31	05/16/2022	Cash
Common	06/13/2022	Dividend Reinvestment	Issuer			127	06/13/2022	Cash
Common	06/15/2022	ESPP Purchase	Issuer			32	06/15/2022	Cash
Common	07/15/2022	ESPP Purchase	Issuer			34	07/15/2022	Cash
Common	08/15/2022	ESPP Purchase	Issuer			29	08/15/2022	Cash
Common	09/13/2022	Dividend Reinvestment	Issuer			119	09/13/2022	Cash
Common	09/15/2022	ESPP Purchase	Issuer			29	09/15/2022	Cash
Common	10/17/2022	ESPP Purchase	Issuer			28	10/17/2022	Cash
Common	11/15/2022	ESPP Purchase	Issuer			25	11/15/2022	Cash
Common	12/13/2022	Dividend Reinvestment	Issuer			114	12/13/2022	Cash
Common	12/15/2022	ESPP Purchase	Issuer			28	12/15/2022	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the ASB Form 144 disclose about the proposed sale?

The form discloses a proposed sale of 3,971 common shares on 08/29/2025 via Fidelity Brokerage Services LLC on the NYSE with an aggregate market value of $108,036.02.

How large is the proposed sale relative to ASB's outstanding shares?

The filing reports 165,848,030 shares outstanding; the proposed 3,971-share sale is an extremely small fraction of the outstanding shares.

Where did the filer acquire the shares being sold?

The acquisition history lists ESPP purchases, dividend reinvestment, and restricted stock vesting between 2018 and 2022 as the sources of the shares.

Did the filer report any securities sold in the past three months?

The filing states Nothing to Report for securities sold during the past three months.

Does the filer assert they possess any undisclosed material information?

By signing the form, the filer represents that they do not know any material adverse information