STOCK TITAN

Associated Banc-Corp (ASB) director adds stock via grant and dividend reinvestment

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP director Michael J. Haddad reported small equity-related changes in his holdings. On June 15, 2026, he received a grant of 38 shares of common stock at $29.22 per share as a director award. He also had 33.423 additional shares of common stock acquired through a dividend reinvestment transaction, increasing his directly held common stock to 8,795.965 shares.

Separately, a trust associated with him holds 5,750 common shares with voting rights. He also holds 69,403.270 phantom stock units, which are fully vested stock units in a Deferred Compensation Plan and are payable in shares of common stock according to his distribution elections and related vesting terms.

Positive

  • None.

Negative

  • None.
Insider Haddad Michael J
Role null
Type Security Shares Price Value
Other Common Stock $0.01 Par Value 33.423 $29.4088 $982.93
Grant/Award Common Stock $0.01 Par Value 38 $29.22 $1K
holding Phantom Stock Unit -- -- --
holding Common Stock $0.01 Par Value -- -- --
Holdings After Transaction: Common Stock $0.01 Par Value — 8,757.965 shares (Direct, null); Phantom Stock Unit — 69,403.27 shares (Direct, null); Common Stock $0.01 Par Value — 5,750 shares (Indirect, By Trust (with voting rights))
Footnotes (1)
  1. The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider). Stock units are 100% vested at the time of the acquisition. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.
Director stock grant 38 shares at $29.22 Common stock grant on June 15, 2026
Dividend reinvestment shares 33.423 shares at $29.4088 Dividend reinvestment transaction
Direct common shares after transactions 8,795.965 shares Common Stock $0.01 Par Value, direct ownership
Indirect trust shares 5,750 shares Common Stock held by trust with voting rights
Phantom stock units 69,403.270 units Director's Deferred Compensation Plan, fully vested units
Underlying shares for phantom units 69,403.270 shares Underlying Associated Banc-Corp common stock
Phantom Stock Unit financial
"Phantom Stock Unit, underlying security title Common Stock $0.01 Par Value"
dividend reinvestment plan financial
"acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction"
A dividend reinvestment plan lets shareholders automatically use cash dividends to buy more shares of the same company instead of receiving the money. It matters to investors because it turns regular payouts into a steady way to grow ownership and take advantage of compound returns—like having your savings automatically buy additional slices of a pie over time—while often reducing transaction costs and smoothing purchase timing.
Rule 16a-11 regulatory
"dividend reinvestment transaction exempt from Section 16 under Rule 16a-11"
Dividend equivalent units financial
"Dividend equivalent units, which vest on the first anniversary of the grant"
Dividend equivalent units are bookkeeping credits that mirror cash dividends paid on actual shares, granted to holders of stock-based awards such as restricted stock units or deferred compensation. They matter to investors because they increase a company’s reported employee compensation cost and can lead to issuance of more shares or cash payouts over time, similar to extra pay linked to ownership that affects shareholder dilution and corporate cash flow.
Director's Deferred Compensation Plan financial
"Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed"
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Haddad Michael J

(Last)(First)(Middle)
C/O ASSOCIATED BANC-CORP
433 MAIN STREET

(Street)
GREEN BAY WISCONSIN 54301

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock $0.01 Par Value06/15/2026J(1)V33.423A$29.40888,757.965D
Common Stock $0.01 Par Value06/15/2026A(2)38A$29.228,795.965D
Common Stock $0.01 Par Value5,750IBy Trust (with voting rights)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Phantom Stock Unit$0 (3) (4)Common Stock $0.01 Par Value69,403.2769,403.27D
Explanation of Responses:
1. The reporting person acquired these shares under a dividend reinvestment plan, pursuant to a dividend reinvestment transaction exempt from Section 16 under Rule 16a-11.
2. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).
3. Stock units are 100% vested at the time of the acquisition.
4. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.
/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad06/17/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did ASB director Michael J. Haddad report?

Michael J. Haddad reported a grant of 38 Associated Banc-Corp common shares at $29.22 and 33.423 additional shares from a dividend reinvestment transaction, bringing his directly held common stock position to 8,795.965 shares as of June 15, 2026.

How many Associated Banc-Corp shares does Michael J. Haddad hold after this Form 4?

After these transactions, Michael J. Haddad directly holds 8,795.965 Associated Banc-Corp common shares. In addition, a trust associated with him holds 5,750 common shares with voting rights, providing a separate indirect ownership position beyond his directly reported holdings.

What is the value and nature of the 38-share grant to ASB director Haddad?

Haddad received 38 shares of Associated Banc-Corp common stock as a grant at $29.22 per share. This transaction is classified as a grant, award, or other acquisition, reflecting director compensation rather than an open-market purchase of shares on an exchange.

How were the 33.423 additional ASB shares acquired by Michael J. Haddad?

The 33.423 additional Associated Banc-Corp shares were acquired through a dividend reinvestment transaction. This reinvestment was made under a dividend reinvestment plan and is exempt from Section 16 under SEC Rule 16a-11, according to the footnote disclosure.

What phantom stock units does ASB director Haddad hold and how do they work?

Haddad holds 69,403.270 phantom stock units tied to Associated Banc-Corp common stock. These units are fully vested stock units in a Director's Deferred Compensation Plan and are payable solely in shares of common stock, distributed under his existing deferral and distribution elections on file.

What are the dividend equivalent units and vesting terms mentioned in the ASB filing?

Dividend equivalent units relate to Associated Banc-Corp restricted stock units and vest on the first anniversary of the underlying grant. They are payable solely in common shares upon vesting and may be deferred if the insider has elected deferral, as described in the footnote language.