Associated Banc-Corp (ASB) officer adds to holdings through stock plan

Rhea-AI Filing Summary

Associated Banc-Corp's Chief Information Officer, Terry Lynn Williams, acquired 81.2708 shares of common stock on 12/15/2025. The shares were purchased through the issuer's Employee Stock Purchase Plan at a price of $27.07 per share. Following this routine insider purchase, Williams directly owns 12,987.4035 shares of Associated Banc-Corp common stock.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Williams Terry Lynn

Role Chief Information Officer

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	81.271	$27.07	$2K

Holdings After Transaction: Common Stock $0.01 Par Value — 12,987.404 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Terry Lynn

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

3. Date of Earliest Transaction (Month/Day/Year)
12/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	12/15/2025		J(1)	V	81.2708	A	$27.07	12,987.4035	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for Terry Lynn Williams	12/16/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did ASB report in this filing?

The filing reports that Terry Lynn Williams, an officer of Associated Banc-Corp (ASB), acquired 81.2708 shares of common stock on 12/15/2025.

What is Terry Lynn Williams' role at Associated Banc-Corp (ASB)?

Terry Lynn Williams is listed as an Officer of Associated Banc-Corp with the title Chief Information Officer.

At what price were the ASB shares acquired in this transaction?

The 81.2708 shares of Associated Banc-Corp common stock were acquired at a price of $27.07 per share.

How many ASB shares does Terry Lynn Williams own after this transaction?

After the reported purchase, Terry Lynn Williams directly owns 12,987.4035 shares of Associated Banc-Corp common stock.

What was the nature of the ASB share acquisition in this Form 4?

The explanation states that the shares were purchased within the issuer's Employee Stock Purchase Plan, indicating a plan-based acquisition.

Is this ASB insider transaction reported as a direct or indirect holding?

The filing shows the ownership form as Direct (D) for the 12,987.4035 shares held after the transaction.

What transaction code is used for this ASB insider purchase?

The transaction is coded as J (1) in Table I, with a note explaining that the shares were purchased within the issuer's Employee Stock Purchase Plan.