ASB executive acquires shares via employee plan

ASSOCIATED BANC-CORP executive Jayne C. Hladio, EVP and President of Private Wealth, reported a small routine transaction under the company’s Employee Stock Purchase Plan.

Accepted by SEC EDGAR 05/18/2026 - 12:39 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP executive Jayne C. Hladio, EVP and President of Private Wealth, reported a small routine transaction under the company’s Employee Stock Purchase Plan. She acquired 14.1771 shares of common stock at $27.3060 per share, bringing her direct holdings to 16,607.9416 shares.

Insider Trade Summary

Other: 14.1771 shares

Other 1 txn

Insider HLADIO JAYNE C

Role EVP, President Private Wealth

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	14.1771	$27.306	$387.12

Holdings After Transaction: Common Stock $0.01 Par Value — 16,607.9416 shares (Direct)

Footnotes (1)

1. F1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Key Figures

Shares acquired: 14.1771 shares Purchase price: $27.3060 per share Post-transaction holdings: 16,607.9416 shares

3 metrics

Shares acquired 14.1771 shares Employee Stock Purchase Plan transaction on 2026-05-15

Purchase price $27.3060 per share Price for ESPP acquisition

Post-transaction holdings 16,607.9416 shares Direct common stock after ESPP purchase

Key Terms

Employee Stock Purchase Plan, Common Stock $0.01 Par Value, Form 4, Other acquisition or disposition

4 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Other acquisition or disposition financial

"transaction_code_description: Other acquisition or disposition"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ASB executive Jayne C. Hladio report?

Jayne C. Hladio reported acquiring 14.1771 shares of Associated Banc-Corp common stock. The shares were purchased through the company’s Employee Stock Purchase Plan, indicating a routine, compensation-related increase in her ownership rather than a discretionary open-market trade.

At what price were the ASB shares acquired in Jayne C. Hladio’s Form 4?

The shares were acquired at $27.3060 per share. This price applies to the 14.1771 Associated Banc-Corp common shares purchased within the company’s Employee Stock Purchase Plan, as disclosed in the Form 4 insider transaction filing.

How many ASB shares does Jayne C. Hladio hold after this transaction?

After the reported transaction, Jayne C. Hladio directly holds 16,607.9416 shares of Associated Banc-Corp common stock. This total reflects her position immediately following the Employee Stock Purchase Plan acquisition disclosed in the Form 4 filing.

What does the footnote in Jayne C. Hladio’s ASB Form 4 explain?

The footnote states that the shares were purchased within Associated Banc-Corp’s Employee Stock Purchase Plan. This clarifies the transaction as part of an established employee program, rather than an independent open-market buy or sell decision by the executive.

Is Jayne C. Hladio’s ASB Form 4 transaction a buy or sell signal?

The transaction reflects a small acquisition of 14.1771 shares via an Employee Stock Purchase Plan. Such plan-based purchases are generally routine compensation-related activity, not a discretionary open-market buy or sell signal by the executive.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

HLADIO JAYNE C

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, President Private Wealth

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	05/15/2026		J(1)	V	14.1771	A	$27.306	16,607.9416	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, by POA from Jayne C. Hladio	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)