ASB executive adds shares via employee stock plan

ASSOCIATED BANC-CORP Executive Vice President John A. Utz reported an Employee Stock Purchase Plan transaction involving 49.3496 shares of common stock at $27.3060 per share under code J, classified as an “other” type of transaction.

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Executive Vice President John A. Utz reported an Employee Stock Purchase Plan transaction involving 49.3496 shares of common stock at $27.3060 per share under code J, classified as an “other” type of transaction. After this activity, he holds 123,156.499 common shares directly and 15,758.95 shares indirectly through a 401(k) plan.

Insider Trade Summary

Other: 49.3496 shares

Other 2 txns

Insider Utz John A.

Role Executive Vice President

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	49.3496	$27.306	$1K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 123,156.499 shares (Direct); Common Stock $0.01 Par Value — 15,758.95 shares (Indirect, 401(k) Plan)

Footnotes (1)

1. F1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Key Figures

ESPP shares acquired: 49.3496 shares ESPP price per share: $27.3060 per share Direct holdings after transaction: 123,156.499 shares +1 more

4 metrics

ESPP shares acquired 49.3496 shares Employee Stock Purchase Plan transaction on May 15, 2026

ESPP price per share $27.3060 per share Price for ESPP transaction on May 15, 2026

Direct holdings after transaction 123,156.499 shares Common stock directly owned after reported activity

401(k) indirect holdings 15,758.95 shares Common stock held indirectly through 401(k) plan

Key Terms

Employee Stock Purchase Plan, Form 4, Common Stock $0.01 Par Value, 401(k) Plan

4 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Common Stock $0.01 Par Value financial

"security_title": "Common Stock $0.01 Par Value""

401(k) Plan financial

"nature_of_ownership": "401(k) Plan""

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did John A. Utz report for ASSOCIATED BANC-CORP (ASB)?

John A. Utz reported an “other” transaction on Form 4 involving 49.3496 shares of ASSOCIATED BANC-CORP common stock. The shares were purchased within the company’s Employee Stock Purchase Plan, reflecting routine participation rather than an open-market trade.

At what price were John A. Utz’s Employee Stock Purchase Plan shares acquired for ASB?

The 49.3496 ASSOCIATED BANC-CORP shares tied to the Employee Stock Purchase Plan transaction were priced at $27.3060 per share. This price applies specifically to the reported ESPP purchase, not to any broader market trading activity.

How many ASSOCIATED BANC-CORP shares does John A. Utz hold directly after this Form 4?

Following the reported transaction, John A. Utz directly holds 123,156.499 shares of ASSOCIATED BANC-CORP common stock. This figure shows his direct ownership position after the Employee Stock Purchase Plan activity recorded in the filing.

What are John A. Utz’s indirect holdings in ASSOCIATED BANC-CORP through a 401(k) plan?

The filing shows John A. Utz indirectly owning 15,758.95 ASSOCIATED BANC-CORP shares through a 401(k) plan. This is reported as a holding entry, updating the indirect retirement-plan position rather than indicating a new market transaction.

Does John A. Utz’s Form 4 for ASB show open-market buying or selling?

The Form 4 does not report open-market buying or selling. It shows an “other” code J transaction for 49.3496 shares purchased within the Employee Stock Purchase Plan and a separate 401(k) holding entry, both considered routine administrative updates.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/18/2026 - 12:54 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Utz John A.

(Last) (First) (Middle)

ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Executive Vice President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	05/15/2026		J(1)	V	49.3496	A	$27.306	123,156.499	D
Common Stock $0.01 Par Value								15,758.95	I	401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for John A. Utz	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)