Director Haddad adds ASB shares and holds phantom units (NYSE: ASB)

Rhea-AI Filing Summary

Associated Banc-Corp director Michael J. Haddad reported acquiring 4,585 shares of common stock on February 1, 2026 at $27.26 per share. After this grant, he directly holds 8,640.957 common shares and indirectly holds 5,750 shares through a trust with voting rights.

He also holds 67,431.309 phantom stock units tied to Associated Banc-Corp common stock. These stock units are fully vested and remain in the Director's Deferred Compensation Plan, with distribution based on the insider's elections on file. The restricted stock units from this grant vest on the first anniversary of the February 1, 2026 grant date.

Insider Trade Summary

3 transactions reported

Mixed 3 txns

Insider Haddad Michael J

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock $0.01 Par Value	4,585	$27.26	$125K
holding	Phantom Stock Unit	--	--	--
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 8,640.957 shares (Direct); Phantom Stock Unit — 67,431.309 shares (Direct); Common Stock $0.01 Par Value — 5,750 shares (Indirect, By Trust (with voting rights))

Footnotes (1)

1. Restricted Stock Units will become fully vested on the first anniversary of the February 1, 2026 grant. They are payable solely in shares of common stock unless the Insider elected to defer shares until separation. Stock units are 100% vested at the time of the acquisition. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Haddad Michael J

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
02/01/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	02/01/2026		A(1)		4,585	A	$27.26	8,640.957	D
Common Stock $0.01 Par Value								5,750	I	By Trust (with voting rights)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Phantom Stock Unit	$0							(2)	(3)	Common Stock $0.01 Par Value	67,431.309		67,431.309	D

Explanation of Responses:

1. Restricted Stock Units will become fully vested on the first anniversary of the February 1, 2026 grant. They are payable solely in shares of common stock unless the Insider elected to defer shares until separation.

2. Stock units are 100% vested at the time of the acquisition.

3. Phantom stock units will remain in the Director's Deferred Compensation Plan until such account balance is distributed pursuant to Insider's distribution elections(s) on file.

	/s/ Lynn M. Floeter, attorney-in-fact for Michael J. Haddad	02/03/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did ASB director Michael J. Haddad report on this Form 4?

Michael J. Haddad reported acquiring 4,585 Associated Banc-Corp shares. The acquisition occurred on February 1, 2026 at $27.26 per share, increasing his direct ownership to 8,640.957 common shares, alongside additional indirect holdings and phantom stock units.

How many ASB shares does Michael J. Haddad own after this transaction?

After the transaction, Haddad directly owns 8,640.957 ASB common shares. He also has indirect ownership of 5,750 shares through a trust with voting rights, plus 67,431.309 phantom stock units in a deferred compensation plan linked to Associated Banc-Corp stock.

What price did Michael J. Haddad pay per ASB share in this Form 4?

Haddad’s reported acquisition price was $27.26 per Associated Banc-Corp share. This price applies to the 4,585 common shares acquired on February 1, 2026, which were reported as an acquisition transaction, increasing his direct equity position in ASB stock.

What are the phantom stock units reported for ASB on this Form 4?

The Form 4 shows 67,431.309 phantom stock units tied to ASB shares. These units are 100% vested and remain in the Director's Deferred Compensation Plan, to be distributed later according to the insider’s distribution elections on file with the company.

How do the ASB restricted stock units for Michael J. Haddad vest?

The restricted stock units from this grant vest one year after February 1, 2026. They become fully vested on the first anniversary of the grant date and are payable solely in shares of Associated Banc-Corp common stock, unless the insider elected to defer settlement.

What indirect ASB shareholdings does Michael J. Haddad report?

Haddad reports 5,750 ASB common shares held indirectly by a trust. The filing notes these shares are held "By Trust (with voting rights)", indicating indirect beneficial ownership in addition to his directly held common stock and phantom stock unit balances.