ASSOCIATED BANC-CORP (ASB) EVP Braeger sells 5,000 shares near $28

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Executive Vice President Matthew R. Braeger reported open-market sales of 5,000 shares of common stock. On June 9, 2026, he sold 1,000 shares at $28.18 per share and 4,000 shares at $28.17 per share.

Following these transactions, Braeger holds 11,777.0966 shares of common stock directly and 786.2100 shares indirectly through a 401(k) plan. The filing does not show any option exercises or derivative transactions, indicating these were straightforward stock sales rather than part of an exercise-and-sell pattern.

Insights

Equity analyst

EVP sells 5,000 ASB shares but retains a sizable remaining stake.

Executive Vice President Matthew R. Braeger executed two open-market sales of ASSOCIATED BANC-CORP common stock on June 9, 2026. He sold 1,000 shares at $28.18 and 4,000 shares at $28.17, totaling 5,000 shares.

After the sales, Braeger still holds 11,777.0966 shares directly and 786.2100 shares indirectly via a 401(k) plan. With no derivative exercises shown, these appear as routine open-market disposals of part of his equity position rather than a full exit.

The net effect is a reduction of his direct holdings but with a continued meaningful position, which often reflects personal portfolio or liquidity management. The filing does not reference any Rule 10b5-1 trading plan, so the timing appears discretionary based on the available information.

Insider Trade Summary

Net Seller: 5,000 shares ($140,860)

Net Sell 3 txns

Insider Braeger Matthew R

Role Executive Vice President

Sold 5,000 shs ($141K)

Type	Security	Shares	Price	Value
Sale	Common Stock $0.01 Par Value	4,000	$28.17	$113K
Sale	Common Stock $0.01 Par Value	1,000	$28.18	$28K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 12,777.097 shares (Direct, null); Common Stock $0.01 Par Value — 786.21 shares (Indirect, By 401(K) Plan)

Footnotes (1)

Key Figures

Shares sold: 5,000 shares Sale prices: $28.18 and $28.17 per share Direct holdings after sale: 11,777.0966 shares +2 more

5 metrics

Shares sold 5,000 shares Total ASB common shares sold by EVP on June 9, 2026

Sale prices $28.18 and $28.17 per share Open-market sale prices for 1,000 and 4,000 shares

Direct holdings after sale 11,777.0966 shares Direct ASB common stock owned following transactions

Indirect 401(k) holdings 786.2100 shares ASB common stock held via 401(k) plan

Net buy/sell direction Net sale of 5,000 shares Transaction summary netBuySellShares and direction

Key Terms

open-market sale, Common Stock $0.01 Par Value, 401(K) Plan, Form 4, +1 more

5 terms

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Common Stock $0.01 Par Value financial

"security_title": "Common Stock $0.01 Par Value""

401(K) Plan financial

"nature_of_ownership": "By 401(K) Plan""

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

Form 4 regulatory

"INSIDER FILING DATA (Form 4):"

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

indirect ownership financial

"ownership_type": "indirect""

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Braeger Matthew R

(Last) (First) (Middle)

ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Executive Vice President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	06/09/2026		S		4,000	D	$28.17	12,777.0966	D
Common Stock $0.01 Par Value	06/09/2026		S		1,000	D	$28.18	11,777.0966	D
Common Stock $0.01 Par Value								786.21	I	By 401(K) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Lynn M. Floeter, attorney-in-fact for Matthew R. Braeger	06/10/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did ASSOCIATED BANC-CORP (ASB) report for Matthew R. Braeger?

ASSOCIATED BANC-CORP reported that Executive Vice President Matthew R. Braeger sold 5,000 shares of common stock on June 9, 2026 in open-market transactions. The sales were split into 1,000 shares at $28.18 and 4,000 shares at $28.17 per share.

At what prices did ASB Executive Vice President Matthew R. Braeger sell shares?

Matthew R. Braeger sold 1,000 ASSOCIATED BANC-CORP shares at $28.18 and 4,000 shares at $28.17 on June 9, 2026. These were reported as open-market or private sale transactions under code “S” in a Form 4 filing.

How many ASSOCIATED BANC-CORP (ASB) shares does Matthew R. Braeger hold after the Form 4 transaction?

After the reported sales, Matthew R. Braeger holds 11,777.0966 ASSOCIATED BANC-CORP common shares directly. He also has 786.2100 shares held indirectly through a 401(k) plan, according to the Form 4 ownership table dated June 9, 2026.

Did the ASSOCIATED BANC-CORP (ASB) Form 4 include any option exercises for Matthew R. Braeger?

The Form 4 for Matthew R. Braeger did not report any option or derivative exercises. All listed transactions involve non-derivative common stock sales, and the derivative section of the filing shows no remaining option or warrant positions for this reporting date.

What is the net share change from Matthew R. Braeger’s ASB insider transactions?

Matthew R. Braeger’s transactions resulted in a net sale of 5,000 ASSOCIATED BANC-CORP shares. The transaction summary indicates two sale transactions totaling 5,000 shares sold and no reported purchases, exercises, gifts, or tax-withholding disposals on that date.