ASB CIO adds shares via employee stock plan

ASSOCIATED BANC-CORP Chief Information Officer Terry Lynn Williams recorded an “other” equity transaction involving the company’s common stock.

Rhea-AI Filing Summary

ASSOCIATED BANC-CORP Chief Information Officer Terry Lynn Williams recorded an “other” equity transaction involving the company’s common stock. On June 15, 2026, she acquired 77.7311 shares of common stock at $29.4940 per share through the issuer’s Employee Stock Purchase Plan, a routine compensation-related program rather than an open-market trade. Following this transaction, her direct holdings increased to 24,189.7784 shares of ASSOCIATED BANC-CORP common stock, indicating a small incremental addition to her existing position rather than a significant change in ownership.

Insider Trade Summary

Other: 77.7311 shares

Other 1 txn

Insider Williams Terry Lynn

Role Chief Information Officer

Type	Security	Shares	Price	Value
Other	Common Stock $0.01 Par Value	77.7311	$29.494	$2K

Holdings After Transaction: Common Stock $0.01 Par Value — 24,189.7784 shares (Direct)

Footnotes (1)

1. F1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

Key Figures

Shares acquired: 77.7311 shares Purchase price: $29.4940 per share Post-transaction holdings: 24,189.7784 shares

3 metrics

Shares acquired 77.7311 shares Common Stock acquired on June 15, 2026

Purchase price $29.4940 per share Price for Employee Stock Purchase Plan acquisition

Post-transaction holdings 24,189.7784 shares Direct common stock ownership after transaction

Key Terms

Employee Stock Purchase Plan, Common Stock $0.01 Par Value, Other acquisition or disposition

3 terms

Employee Stock Purchase Plan financial

"Shares were purchased within the Issuer's Employee Stock Purchase Plan."

An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

Other acquisition or disposition financial

"transaction_code_description: Other acquisition or disposition"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did ASSOCIATED BANC-CORP (ASB) report for Terry Lynn Williams?

ASSOCIATED BANC-CORP reported that Chief Information Officer Terry Lynn Williams recorded an “other” equity transaction. She acquired 77.7311 shares of common stock through the company’s Employee Stock Purchase Plan, adding modestly to her existing direct ownership position.

How many ASSOCIATED BANC-CORP (ASB) shares did Terry Lynn Williams acquire and at what price?

Terry Lynn Williams acquired 77.7311 shares of ASSOCIATED BANC-CORP common stock at a price of $29.4940 per share. The shares were obtained through participation in the company’s Employee Stock Purchase Plan, rather than a standard open-market purchase.

What are Terry Lynn Williams’ total ASSOCIATED BANC-CORP (ASB) holdings after this transaction?

After the transaction, Terry Lynn Williams directly holds 24,189.7784 shares of ASSOCIATED BANC-CORP common stock. This reflects a small increase from her prior position following the addition of 77.7311 shares through the Employee Stock Purchase Plan.

Was the ASSOCIATED BANC-CORP (ASB) insider transaction an open-market trade?

The transaction was not an open-market trade. Footnote disclosure states the shares were purchased within ASSOCIATED BANC-CORP’s Employee Stock Purchase Plan, classifying it as a routine, plan-based acquisition rather than a discretionary market buy or sell.

What does transaction code “J” mean in the ASSOCIATED BANC-CORP (ASB) Form 4 filing?

Transaction code “J” in the Form 4 indicates an “other acquisition or disposition” of securities. For this ASSOCIATED BANC-CORP filing, the code corresponds to an acquisition of shares through the company’s Employee Stock Purchase Plan, as explained in the accompanying footnote.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/17/2026 - 01:36 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Williams Terry Lynn

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WISCONSIN 54301

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Information Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	06/15/2026		J(1)	V	77.7311	A	$29.494	24,189.7784	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Shares were purchased within the Issuer's Employee Stock Purchase Plan.

	/s/ Lynn M. Floeter, attorney-in-fact for Terry Lynn Williams	06/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)