Associated Banc-Corp (NYSE: ASB) EVP sells 5,000 shares, keeps large stake

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Associated Banc-Corp Executive Vice President John A. Utz sold shares of company stock. On June 10, 2026, he completed an open-market sale of 5,000 shares of Associated Banc-Corp common stock at $28.825 per share.

After this sale, Utz directly held 118,156.499 shares of common stock. In addition, a separate holding entry shows 15,758.95 shares held indirectly through a 401(k) Plan, which reflects a retirement-plan position rather than a market trade.

Insights

Executive sells 5,000 ASB shares, retains a sizable position.

John A. Utz, Executive Vice President of Associated Banc-Corp, reported an open-market sale of 5,000 common shares at $28.825 per share on June 10, 2026. This is the only reported sale in this filing.

Following the transaction, Utz holds 118,156.499 shares directly, indicating that the sale represents a modest portion of his disclosed direct stake. An additional 15,758.95 shares are held indirectly in a 401(k) Plan, which is a retirement-plan holding rather than a discretionary market trade.

No derivative positions are listed, and there is no reference to a Rule 10b5-1 trading plan in the provided data. Given the scale relative to his remaining holdings, this appears consistent with routine portfolio or liquidity management rather than a transformative change in insider exposure.

Insider Trade Summary

Net Seller: 5,000 shares ($144,125)

Net Sell 2 txns

Insider Utz John A.

Role Executive Vice President

Sold 5,000 shs ($144K)

Type	Security	Shares	Price	Value
Sale	Common Stock $0.01 Par Value	5,000	$28.825	$144K
holding	Common Stock $0.01 Par Value	--	--	--

Holdings After Transaction: Common Stock $0.01 Par Value — 118,156.499 shares (Direct, null); Common Stock $0.01 Par Value — 15,758.95 shares (Indirect, 401(k) Plan)

Footnotes (1)

Key Figures

Shares sold: 5,000 shares Sale price: $28.825 per share Direct holdings after sale: 118,156.499 shares +2 more

5 metrics

Shares sold 5,000 shares Open-market sale on June 10, 2026

Sale price $28.825 per share Open-market sale on June 10, 2026

Direct holdings after sale 118,156.499 shares Common stock held directly after transaction

Indirect 401(k) holdings 15,758.95 shares Common stock held indirectly via 401(k) Plan

Net shares sold 5,000 shares Net buy/sell shares in this Form 4

Key Terms

open-market sale, 401(k) Plan, indirect ownership, Common Stock $0.01 Par Value

4 terms

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

401(k) Plan financial

"nature_of_ownership: 401(k) Plan"

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

indirect ownership financial

"ownership_type: indirect"

Common Stock $0.01 Par Value financial

"security_title: Common Stock $0.01 Par Value"

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Form 4 Insider Transactions: What Each Field Means →

06/11/2026 - 10:43 AM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Utz John A.

(Last)

(First)

(Middle)

ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY

WISCONSIN

54301

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	Executive Vice President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/10/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock $0.01 Par Value	06/10/2026		S		5,000	D	$28.825	118,156.499	D
Common Stock $0.01 Par Value								15,758.95	I	401(k) Plan

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

	/s/ Lynn M. Floeter, attorney-in-fact for John A. Utz	06/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Associated Banc-Corp (ASB) report for John A. Utz?

Associated Banc-Corp reported that Executive Vice President John A. Utz sold 5,000 shares of common stock. The open-market sale occurred on June 10, 2026, at a price of $28.825 per share, according to the Form 4 filing details.

At what price did John A. Utz sell Associated Banc-Corp (ASB) shares?

John A. Utz sold 5,000 Associated Banc-Corp common shares at $28.825 per share. This price reflects the per-share value for the single reported open-market sale transaction dated June 10, 2026, in the Form 4 submission.

How many Associated Banc-Corp (ASB) shares does John A. Utz hold after the sale?

After the reported sale, John A. Utz directly holds 118,156.499 Associated Banc-Corp common shares. The filing also shows an additional 15,758.95 shares held indirectly through a 401(k) Plan, reflecting retirement-plan ownership separate from his direct stake.

Was the John A. Utz Associated Banc-Corp (ASB) transaction a buy or a sell?

The Form 4 reports a sale by John A. Utz. He executed an open-market sale transaction, coded “S,” disposing of 5,000 Associated Banc-Corp common shares at $28.825 per share on June 10, 2026.

Does John A. Utz have any indirect holdings of Associated Banc-Corp (ASB) stock?

Yes. In addition to his direct holdings, the Form 4 shows 15,758.95 Associated Banc-Corp common shares held indirectly through a 401(k) Plan. This entry is categorized as indirect ownership and reflects retirement-plan holdings, not a new market transaction.