[Form 4] ASSOCIATED BANC-CORP Insider Trading Activity

Rhea-AI Filing Summary

Robert A. Jeffe, a director of Associated Banc‑Corp (ASBA), reported acquiring dividend equivalent units tied to restricted stock units that convert to common stock. On 09/15/2025 he received 45 and 372 dividend equivalent units at an indicated per‑share value of $25.92, which are payable solely in shares upon vesting. The reported transactions increased his direct beneficial ownership to 47,903 shares following the grants.

The filing clarifies that one set of dividend equivalents vests on the first anniversary of the related restricted stock units and another represents fully vested dividend equivalents payable in shares after he ceases serving as a director. The form is signed by an attorney‑in‑fact for the reporting person.

Positive

• Director increased direct ownership by 417 shares through dividend equivalent units payable in common stock
• Compensation mechanics disclosed: vesting schedule and post‑service payout conditions are explicitly stated

Negative

• None.

Insights

Financial Analyst

TL;DR: Small insider share accruals via dividend equivalents, modest increase in direct holdings; no material change to control or liquidity.

The reported acquisitions are dividend equivalent units converted to common shares at $25.92 per share, totaling 417 shares added to the director's direct stake. The magnitude is modest relative to a public bank's outstanding share count and does not indicate a change in strategic ownership or control. This is a routine compensation-related issuance rather than an active open-market purchase.

Corporate Governance Expert

TL;DR: Governance routine—director received equity‑linked compensation; vesting and post‑service payout terms disclosed.

The filing discloses standard equity compensation mechanics: dividend equivalents tied to restricted stock units, with one tranche vesting after one year and another payable post‑service. Disclosure by attorney‑in‑fact is properly executed. There are no departures, option exercises, or related‑party transactions disclosed that would raise governance concerns.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

JEFFE ROBERT A

(Last) (First) (Middle)

C/O ASSOCIATED BANC-CORP

433 MAIN STREET

(Street)

GREEN BAY WI 54301

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
ASSOCIATED BANC-CORP [ ASB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock $0.01 Par Value	09/15/2025		A(1)		45	A	$25.92	47,531	D
Common Stock $0.01 Par Value	09/15/2025		A(2)		372	A	$25.92	47,903	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Dividend equivalent units, which vest on the first anniversary of the grant of the restricted stock units to which they relate, are payable solely in shares of common stock upon vesting (subject to deferral if so elected by the Insider).

2. Fully vested dividend equivalents received on restricted stock units payable solely in shares of common stock following the date the Insider ceases serving as a director.

	/s/ Lynn M. Floeter, attorney-in-fact for Robert A. Jeffe	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Robert A. Jeffe report on the Form 4 for ASBA?

He reported receiving 45 and 372 dividend equivalent units related to restricted stock units, payable in shares, increasing his direct holdings to 47,903 shares.

How were the dividend equivalents described in the filing?

One tranche vests on the first anniversary of the related RSU grant and another tranche is payable in shares after the insider ceases service.

What price was indicated for the reported units?

$25.92 per share is the price shown alongside the reported acquisitions.

Does this Form 4 show an open‑market purchase or company compensation?

This reflects compensation‑related dividend equivalents tied to RSUs, not an open‑market purchase.

Who signed the Form 4 filing for the reporting person?

The form was signed by an attorney‑in‑fact, Lynn M. Floeter, on behalf of Robert A. Jeffe.