Asset Entities Inc. (ASST) Schedule 13G discloses that Citadel-related reporting persons and Kenneth Griffin collectively report beneficial ownership of Class B common shares. Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC each report shared ownership of 883,573 shares, equal to 5.7% of the class. Citadel Securities entities report shared ownership of 384,854 shares (2.5%). Mr. Kenneth Griffin is reported as beneficial owner of 1,268,427 shares, representing 8.1% of the class. The filing states these figures are based on 15,624,395 shares outstanding per the issuer's prospectus and holdings as of the market open on August 25, 2025. The statement clarifies structure and relationships among the Citadel entities and includes a certification that the holdings were not acquired to change or influence control.
Positive
None.
Negative
None.
Insights
TL;DR: This Schedule 13G reveals a material passive stake by Citadel-related entities and Kenneth Griffin in ASST.
The filing documents clearly defined shared voting and dispositive power across multiple Citadel entities, with Citadel Advisors-related entities holding 883,573 shares (5.7%) and Citadel Securities entities holding 384,854 shares (2.5%). Mr. Griffin's aggregated 1,268,427-share position (8.1%) is material relative to the 15.6 million share base cited. Because this Schedule 13G includes the certification that the positions are not held to influence control, it should be treated as a passive disclosure under applicable rules. Investors should note the separate line items for voting versus dispositive power, which indicate no sole control but substantial shared influence across the group.
TL;DR: Ownership structure is disclosed with appropriate entity linking and certification; no asserted control change.
The statement provides transparent mapping of parent, general partner and manager relationships among the reporting entities and discloses that holdings may include convertible or exercisable instruments. The signature block and incorporated power of attorney reference are properly documented. Because the filing is a Schedule 13G with a certification it was not acquired to influence control, the disclosure aligns with passive investor reporting requirements rather than an active 13D-style control intent filing.
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
ASSET ENTITIES INC.
(Name of Issuer)
Class B Common Stock, par value $0.0001 per share (the "Shares")
(Title of Class of Securities)
04541A204
(CUSIP Number)
08/18/2025
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
Rule 13d-1(b)
Rule 13d-1(c)
Rule 13d-1(d)
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Citadel Advisors LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
883,573.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
883,573.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
883,573.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.7 %
12
Type of Reporting Person (See Instructions)
IA, HC, OO
Comment for Type of Reporting Person: The percentages reported in this Schedule 13G are based upon 15,624,395 Shares outstanding as of July 21, 2025 (according to the issuer's prospectus as filed with the Securities and Exchange Commission on August 22, 2025). Except as described in the preceding sentence, all Shares for the holdings of the reporting persons reported in this Schedule 13G are as of the opening of the market on August 25, 2025.
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Citadel Advisors Holdings LP
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
883,573.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
883,573.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
883,573.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.7 %
12
Type of Reporting Person (See Instructions)
HC, PN
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Citadel GP LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
883,573.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
883,573.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
883,573.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
5.7 %
12
Type of Reporting Person (See Instructions)
HC, OO
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Citadel Securities LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
384,854.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
384,854.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
384,854.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
2.5 %
12
Type of Reporting Person (See Instructions)
BD, OO
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Citadel Securities Group LP
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
384,854.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
384,854.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
384,854.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
2.5 %
12
Type of Reporting Person (See Instructions)
HC, PN
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Citadel Securities GP LLC
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
DELAWARE
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
384,854.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
384,854.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
384,854.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
2.5 %
12
Type of Reporting Person (See Instructions)
HC, OO
SCHEDULE 13G
CUSIP No.
04541A204
1
Names of Reporting Persons
Kenneth Griffin
2
Check the appropriate box if a member of a Group (see instructions)
(a)
(b)
3
Sec Use Only
4
Citizenship or Place of Organization
UNITED STATES
Number of Shares Beneficially Owned by Each Reporting Person With:
5
Sole Voting Power
0.00
6
Shared Voting Power
1,268,427.00
7
Sole Dispositive Power
0.00
8
Shared Dispositive Power
1,268,427.00
9
Aggregate Amount Beneficially Owned by Each Reporting Person
1,268,427.00
10
Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)
11
Percent of class represented by amount in row (9)
8.1 %
12
Type of Reporting Person (See Instructions)
HC, IN
SCHEDULE 13G
Item 1.
(a)
Name of issuer:
ASSET ENTITIES INC.
(b)
Address of issuer's principal executive offices:
100 Crescent Ct, 7th Floor, Dallas, TX, 75201
Item 2.
(a)
Name of person filing:
This Schedule 13G is being jointly filed by Citadel Advisors LLC ("Citadel Advisors"), Citadel Advisors Holdings LP ("CAH"), Citadel GP LLC ("CGP"), Citadel Securities LLC ("Citadel Securities"), Citadel Securities Group LP ("CALC4"), Citadel Securities GP LLC ("CSGP") and Mr. Kenneth Griffin (collectively with Citadel Advisors, CAH, CGP, Citadel Securities, CALC4 and CSGP, the "Reporting Persons") with respect to the Shares of the above-named issuer owned by Citadel Multi-Strategy Equities Master Fund Ltd., a Cayman Islands company ("CM"), and Citadel Securities. Such owned Shares may include other instruments exercisable for or convertible into Shares.
Citadel Advisors is the portfolio manager for CM. CAH is the sole member of Citadel Advisors. CGP is the general partner of CAH. CALC4 is the non-member manager of Citadel Securities. CSGP is the general partner of CALC4. Mr. Griffin is the President and Chief Executive Officer of CGP, and owns a controlling interest in CGP and CSGP.
The filing of this statement shall not be construed as an admission that any of the Reporting Persons is the beneficial owner of any securities covered by the statement other than the securities actually owned by such person (if any).
(b)
Address or principal business office or, if none, residence:
The address of each of the Reporting Persons is 830 Brickell Plaza, Miami, Florida 33131.
(c)
Citizenship:
Each of Citadel Advisors, CGP, Citadel Securities and CSGP is organized as a limited liability company under the laws of the State of Delaware. Each of CALC4 and CAH is organized as a limited partnership under the laws of the State of Delaware. Mr. Griffin is a U.S. citizen.
(d)
Title of class of securities:
Class B Common Stock, par value $0.0001 per share (the "Shares")
(e)
CUSIP No.:
04541A204
Item 3.
If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)
Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)
Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)
Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)
Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)
An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)
An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)
A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)
A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)
A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)
A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J),
please specify the type of institution:
(k)
Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.
Ownership
(a)
Amount beneficially owned:
1. Each of Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC may be deemed to beneficially own 883,573 Shares.
2. Citadel Securities LLC may be deemed to beneficially own 384,854 Shares.
3. Each of Citadel Securities Group LP and Citadel Securities GP LLC may be deemed to beneficially own 384,854 Shares.
4. Mr. Griffin may be deemed to beneficially own 1,268,427 Shares.
(b)
Percent of class:
1. The number of Shares that each of Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC may be deemed to beneficially own constitutes 5.7% of the Shares outstanding.
2. The number of Shares that Citadel Securities LLC may be deemed to beneficially own constitutes 2.5% of the Shares outstanding.
3. The number of Shares that each of Citadel Securities Group LP and Citadel Securities GP LLC may be deemed to beneficially own constitutes 2.5% of the Shares outstanding.
4. The number of Shares that Mr. Griffin may be deemed to beneficially own constitutes 8.1% of the Shares outstanding.
(c)
Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote:
1. Each of Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC: 0
2. Citadel Securities LLC: 0
3. Each of Citadel Securities Group LP and Citadel Securities GP LLC: 0
4. Mr. Griffin: 0
(ii) Shared power to vote or to direct the vote:
1. Each of Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC: 883,573
2. Citadel Securities LLC: 384,854
3. Each of Citadel Securities Group LP and Citadel Securities GP LLC: 384,854
4. Mr. Griffin: 1,268,427
(iii) Sole power to dispose or to direct the disposition of:
1. Each of Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC: 0
2. Citadel Securities LLC: 0
3. Each of Citadel Securities Group LP and Citadel Securities GP LLC: 0
4. Mr. Griffin: 0
(iv) Shared power to dispose or to direct the disposition of:
1. Each of Citadel Advisors LLC, Citadel Advisors Holdings LP and Citadel GP LLC: 883,573
2. Citadel Securities LLC: 384,854
3. Each of Citadel Securities Group LP and Citadel Securities GP LLC: 384,854
4. Mr. Griffin: 1,268,427
Item 5.
Ownership of 5 Percent or Less of a Class.
Item 6.
Ownership of more than 5 Percent on Behalf of Another Person.
Not Applicable
Item 7.
Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
Not Applicable
Item 8.
Identification and Classification of Members of the Group.
Not Applicable
Item 9.
Notice of Dissolution of Group.
Not Applicable
Item 10.
Certifications:
By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11.
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Citadel Advisors LLC
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, Authorized Signatory
Date:
08/25/2025
Citadel Advisors Holdings LP
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, Authorized Signatory
Date:
08/25/2025
Citadel GP LLC
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, Authorized Signatory
Date:
08/25/2025
Citadel Securities LLC
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, Authorized Signatory
Date:
08/25/2025
Citadel Securities Group LP
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, Authorized Signatory
Date:
08/25/2025
Citadel Securities GP LLC
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, Authorized Signatory
Date:
08/25/2025
Kenneth Griffin
Signature:
/s/ Seth Levy
Name/Title:
Seth Levy, attorney-in-fact*
Date:
08/25/2025
Comments accompanying signature: * Seth Levy is signing on behalf of Kenneth Griffin as attorney-in-fact pursuant to a power of attorney previously filed with the Securities and Exchange Commission, and hereby incorporated by reference herein. The power of attorney was filed as an attachment to a filing by Citadel Advisors LLC on Schedule 13G for Allakos Inc. on October 13, 2023.
How many ASST shares does Kenneth Griffin beneficially own?
The filing reports Mr. Kenneth Griffin beneficially owns 1,268,427 shares, representing 8.1% of the class.
What percent of ASST does Citadel Advisors LLC report owning?
Citadel Advisors LLC (and related CAH and CGP) report shared beneficial ownership of 883,573 shares, equal to 5.7% of the class.
Are these holdings reported as passive or active under SEC rules for ASST?
The statement is filed on Schedule 13G with a certification that the securities were not acquired to change or influence control, indicating a passive reporting posture.
What share count was used to calculate the ownership percentages for ASST?
Percentages are based on 15,624,395 shares outstanding as cited from the issuer's prospectus, per the filing.
Do any reporting persons claim sole voting or dispositive power over ASST shares?
No; all reporting persons list 0 shares as sole voting or sole dispositive power and report the disclosed shares as shared voting and dispositive power.
