Bally's Corp (NYSE: BALY) SVP awarded shares; some kept for tax

Rhea-AI Filing Summary

Bally's Corp senior vice president and secretary Craig L. Eaton reported equity compensation tied to 2025 performance. On March 23, 2026, 7,028 performance units vested, resulting in 7,028 shares of common stock being issued to him. To cover related tax withholding obligations, the company retained 3,187 of these shares at a value of $12.11 per share, a non-market disposition. After these compensation and tax-withholding entries, Eaton directly holds 171,350 shares of Bally's common stock.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Eaton Craig L

(Last) (First) (Middle)

C/O BALLY'S CORPORATION

100 WESTMINSTER STREET

(Street)

PROVIDENCE RHODE ISLAND 02903

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Bally's Corp [ BALY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Senior VP & Secretary

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
03/23/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	03/23/2026		A(1)		7,028	A	$0	174,537	D
Common Stock	03/23/2026		F(2)		3,187	D	$12.11	171,350	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. On March 23 2026, the reporting person was granted 8,267 performance units eligible to vest at target levels of performance (with vesting of more or less shares possible based on actual performance) based on the extent to which certain financial and other strategic goals were met for the year ended December 31, 2025. Based on the performance of Bally's Corporation (the "Company") against the applicable goals, 7,028 performance units subject to such criteria vested on March 23, 2026, resulting in the issuance of 7,028 shares of the Company's common stock to the reporting person.

2. As described in footnote 1, on March 23, 2026, the reporting person became entitled to receive 7,028 shares of the Company's common stock. The Company retained 3,187 shares of Company common stock to satisfy certain tax withholding obligations in connection with the vesting.

Remarks:

	/s/ Victoria Ellis, Attorney-In-Fact	03/25/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Bally's (BALY) report for Craig L. Eaton?

Bally's reported that Craig L. Eaton received 7,028 shares of common stock from vested performance units. As part of the same event, 3,187 shares were withheld by the company to satisfy tax obligations, leaving him with 171,350 shares directly owned afterward.

Was the Bally's (BALY) insider activity an open-market buy or sale?

The activity reflects equity compensation and tax withholding, not an open-market trade. Eaton received 7,028 shares from vested performance units, and 3,187 shares were retained by the company to cover taxes, a standard non-market mechanism rather than a discretionary purchase or sale.

How many Bally's (BALY) shares does Craig L. Eaton hold after this Form 4?

Following the award vesting and tax withholding, Craig L. Eaton directly holds 171,350 shares of Bally's common stock. This figure reflects his position after receiving 7,028 shares from vested performance units and the company’s retention of 3,187 shares for tax obligations.

What triggered the Bally's (BALY) share grant to Craig L. Eaton?

The grant flowed from 8,267 performance units tied to 2025 goals. Based on Bally's performance against specified financial and strategic targets for the year ended December 31, 2025, 7,028 of those units vested on March 23, 2026, issuing an equal number of common shares.

Why did Bally's (BALY) retain 3,187 shares from Craig L. Eaton’s award?

Bally's retained 3,187 shares to satisfy tax withholding obligations related to the vesting of performance units. Instead of Eaton selling shares to pay taxes, the company withheld part of the award at $12.11 per share, a routine non-market tax payment method.