Indicate by check mark whether the registrant
files or will file annual reports under cover of Form 20-F or Form 40-F.
On July 17, 2026, Baosheng Media Group Holdings
Limited (the “Company”) issued a press release (the “Press Release”) announcing that it has recently
signed a non-binding memorandum of understanding with Beijing Zhongcheng Kexin Technology Development Co., Ltd., a provider of smart
cultural-tourism and scenic-area digital solutions, to explore a strategic collaboration in the cultural tourism sector. A copy of the Press
Release is attached as Exhibit 99.1 to this current report on Form 6-K.
The information set forth herein and in the attached
Exhibit 99.1 is being furnished and shall not be deemed “filed” for purposes of the Securities Exchange Act of 1934 (the
“Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference
in any filing under the Securities Act of 1933 or the Exchange Act, except in the event that the Company expressly states that such information
is to be considered filed under the Exchange Act or incorporates it by specific reference in such filing. The furnishing of this information
hereby shall not be deemed an admission as to the materiality of any such information.
Pursuant to the requirements of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Exhibit 99.1
Baosheng Signed Non-Binding MOU with Zhongcheng
Kexin to jointly build an AI full-scenario marketing and service platform
for scenic areas
Beijing, China, July 15, 2026 — Baosheng
Media Group Holdings Limited (NASDAQ: BAOS) (“Baosheng” or the “Company”) today announced that it has entered
into a non-binding memorandum of understanding (the ”MOU”) with Beijing Zhongcheng Kexin Technology Development Co., Ltd.
(“Zhongcheng Kexin”), a provider of smart cultural-tourism and scenic-area digital solutions, to explore a strategic collaboration
in the cultural tourism sector.
The MOU establishes a framework for potential
cooperation. It does not create binding obligations to proceed, does not commit either party to a specified budget or spend, and is subject
to the negotiation and execution of a definitive agreement. There can be no assurance that the parties will enter into a definitive agreement,
that any collaboration will be implemented on the terms described here, or that the collaboration will generate revenue.
Under this contemplated collaboration, the parties
would seek to integrate Baosheng’s capabilities in AI short-form
video marketing, virtual human live streaming, intelligent traffic allocation and multimodal content generation with Zhongcheng Kexin’s
capabilities in smart scenic-area infrastructure, VR panoramic services,
visitor service systems and on-site operations, with the goal of offering
an AI full-scenario service and marketing platform for tourist attractions
and helping scenic areas upgrade from traditional information systems to AI-native
models for customer acquisition, conversion and operations.
Baosheng views the MOU as an important step in
advancing its AI commercialization and in extending its core AI short-form
video marketing capabilities beyond brand and e-commerce use cases into
the cultural tourism vertical. In its AI business roadmap, Baosheng has set internal aspirational goals, including a near-term
target for AI-driven revenue to reach approximately 30% of total revenue
and a medium-term target of approximately 65% within three years, while
cultivating AI SaaS platform subscriptions, virtual human live-streaming
system rentals and bespoke AI project revenue as potential key high-margin
contributors. Given their high content density, strong user interaction, deep online-offline
integration and broad geographic expansion potential, cultural tourism scenarios are expected to become a major new engine for accelerating
the growth of Baosheng’s AI revenue share.
The Company is a China-based
short-form video marketing service provider listed on Nasdaq in the United
States. In recent years, it has clearly positioned itself as an AI-native
short-form video marketing service provider.
Zhongcheng Kexin is a China-based provider of
smart cultural-tourism and scenic-area
digital solutions, with experience in ticketing systems, access control, visitor services, smart guiding, VR panoramas and operations
management platforms for tourist sites. According to Zhongcheng Kexin, it has participated in a number of projects, including China Central
Television, the Great Hall of the People, the National Maritime Museum, Langshan Scenic Area and Kaiping Diaolou Scenic Area. According
to Zhongcheng Kexin, this track record demonstrates its strong capabilities in solution deployment and system delivery for large venues,
government projects and core scenic locations. According to Zhongcheng Kexin, these achievements mean the contemplated partnership is
built on scenic-area resources, an established client base and extensive
experience in complex project execution, enhancing the credibility, recognition and replicability of the cooperation.
If the parties proceed to a definitive agreement,
they expect to prioritize four key initiatives:
· An
AI intelligent service platform for tourist attractions, potentially covering AI Q&A, AI travel planning, AI travel companion, AI
travel notes generation, photo recognition, data analytics and VR panoramic interaction to improve service efficiency and visitor experience.
· An
AI short-form video content factory for scenic areas, intended to enable
low-cost, high-efficiency
mass production of promotional videos, event clips, guiding materials and multilingual content.
· Digital
human IPs and a live-streaming marketing matrix for scenic areas, intended
to strengthen year-round content supply and expand monetization scenarios
such as ticketing, event promotion, cultural-creative product sales and
membership operations.
· Integration
of VR panoramas with visitor data analysis to help scenic areas build an AI marketing hub that is measurable, replicable and continuously
optimizable.
If the parties enter into a definitive agreement,
Baosheng would seek to deeply integrate its existing short-form video
traffic operation capabilities with Zhongcheng Kexin’s offline scenic-area
data, on-site touchpoints and smart systems, with the goal of creating
a closed loop of “online content seeding + AI-driven interaction
and conversion + offline experience delivery + secondary marketing operations.” For the cultural-tourism
industry, this model is expected to help scenic areas address challenges such as low content refresh efficiency, high online traffic acquisition
costs, pronounced seasonality in visitor flows and limited secondary consumption. For Baosheng, it is expected to generate higher-frequency
SaaS subscription revenue, more bespoke AI project income and vertical solutions that could be rapidly replicated across multiple scenic
areas.
Baosheng’s management commented: “This
MOU with Zhongcheng Kexin is a pivotal step in extending our AI-native
short-form video marketing capabilities from brand and e-commerce
use cases into the cultural tourism vertical. We believe tourist attractions are characterized by high content density, strong interaction
needs and deep online-offline integration, making them highly suitable
for scaled application of AI content generation, AI intelligent services and AI precision marketing. If more scenic-area
clients come on board, we believe our cultural-tourism AI solution could
gradually evolve into a new growth engine for BAOS, further reinforcing the market’s recognition of our AI platform attributes.”
Zhongcheng Kexin commented: “The smart upgrading
of scenic areas has moved beyond the basic infrastructure stage and into a new phase where operational efficiency and traffic conversion
are equally important. Through contemplated cooperation with Baosheng, we expect to deeply integrate scenic-area
data assets, VR scenario capabilities and AI marketing technologies to help attractions upgrade from traditional service systems to smart
cultural-tourism platforms with sustainable customer acquisition and monetization
capabilities.”
If implemented, this contemplated strategic partnership
could not only add new clients and project reserves, but more importantly provide Baosheng with a scalable vertical growth pathway. Compared
with one-off project-based
cooperation, a cultural-tourism AI solution that can be replicated across
multiple scenic scenarios is intended to support growth in platform-based,
subscription-based and high value-added
bespoke revenues, enhancing the visibility and operating leverage of Baosheng’s AI business.
Baosheng intends to continue advancing the commercialization
of the proposed BAOS AI platform in additional vertical scenarios and to provide disclosure regarding its AI-related business consistent
with its obligations under applicable U.S. securities laws and Nasdaq rulesf. The Company believes that as AI technology, scenario resources
and business models continue to converge, cultural tourism is poised to become another important growth pillar for Baosheng alongside
short-form video marketing and digital human businesses.
About Baosheng Media Group Holdings Limited
Baosheng Media Group Holdings Limited is a China-based
online marketing solutions provider focusing on short-form video and social-media
performance marketing and is accelerating its transition towards an AI-native
short-form video marketing technology provider. Built around the proposed
BAOS AI platform, the company is developing capabilities include AI content generation, intelligent traffic allocation, digital human
live streaming, user insight and overseas marketing.
About Beijing Zhongcheng Kexin Technology Development
Co., Ltd
Zhongcheng Kexin is a China-based provider of
smart cultural-tourism and scenic-area
digital solutions, with businesses spanning ticketing, access control, smart guiding, VR panoramas, visitor service systems and operations
management platforms. According to Zhongcheng Kexin, the company has participated in representative projects such as China Central Television,
the Great Hall of the People, the National Maritime Museum, Langshan Scenic Area and Kaiping Diaolou Scenic Area, and has strong capabilities
in scenario deployment and industry implementation.
Forward-Looking Statements
Certain statements in this announcement are forward-looking
statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and
projections about future events and financial trends that the Company believes may affect its financial condition, results of operations,
business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,”
“will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,”
“believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. The
Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes
in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking
statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors
that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect
its future results in the Company’s registration statement and in its other filings with the U.S. Securities and Exchange Commission.
