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Atlanta Braves (BATRA) CFO Robinson sells 20K BATRK shares after option exercise

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Atlanta Braves Holdings executive Jill L. Robinson exercised stock options and sold shares of Series C Common Stock. On 02/02/2026, she exercised options for 20,000 BATRK shares at an exercise price of $27.18 per share and received 20,000 shares.

That same day, she sold 20,000 Series C Common shares at a weighted average price of $40.00 per share, within a range of $39.71 to $40.22, under a pre-arranged Rule 10b5-1 trading plan adopted on May 15, 2025. After these transactions, she directly owned 79,460 Series C Common shares and held 90,263 stock options.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Robinson Jill L.

(Last) (First) (Middle)
C/O ATLANTA BRAVES HOLDINGS, INC.
755 BATTERY AVENUE SE

(Street)
ATLANTA GA 30339

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Atlanta Braves Holdings, Inc. [ BATRK ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
EVP, CFO & Treasurer
3. Date of Earliest Transaction (Month/Day/Year)
02/02/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Series C Common Stock 02/02/2026 M 20,000 A $27.18 99,460 D
Series C Common Stock 02/02/2026 S(1) 20,000 D $40(2) 79,460 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock option (Right to Buy) - BATRK $27.18 02/02/2026 M 20,000 12/10/2023 12/10/2027 Series C Common Stock 20,000 $0 90,263 D
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 sales plan adopted by the reporting person on May 15, 2025.
2. Reflects the weighted average sale price. The range of prices for such transaction is $39.71 to $40.22. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares sold at each separate price will be provided.
/s/ Greg Heller, Attorney-in-Fact 02/03/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Jill L. Robinson report at Atlanta Braves Holdings (BATRA)?

Jill L. Robinson reported exercising 20,000 stock options and selling 20,000 Series C Common shares. The transactions occurred on February 2, 2026, and involved Atlanta Braves Holdings’ BATRK Series C Common Stock under a pre-arranged Rule 10b5-1 trading plan.

At what prices did Jill L. Robinson exercise and sell BATRK shares for Atlanta Braves Holdings?

She exercised 20,000 stock options at an exercise price of $27.18 per share and sold 20,000 Series C Common shares at a weighted average price of $40.00, within a stated range of $39.71 to $40.22 on February 2, 2026.

How many Atlanta Braves Holdings (BATRA) shares does Jill L. Robinson own after this Form 4?

After the reported transactions, Jill L. Robinson directly owned 79,460 shares of Atlanta Braves Holdings’ Series C Common Stock and held 90,263 stock options relating to BATRK, according to the beneficial ownership figures disclosed in the filing.

Was Jill L. Robinson’s BATRK stock sale under a Rule 10b5-1 plan?

Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted by Jill L. Robinson on May 15, 2025, indicating the sale instructions were pre-arranged rather than decided at the time of the February 2, 2026 trade.

What role does Jill L. Robinson hold at Atlanta Braves Holdings (BATRA)?

Jill L. Robinson is an officer of Atlanta Braves Holdings, serving as Executive Vice President, Chief Financial Officer, and Treasurer. Her position and insider status require reporting transactions in the company’s securities on Form 4 under SEC rules.

Can investors see the exact price breakdown of Jill L. Robinson’s BATRK share sale?

The filing provides only a weighted average price and states the sale prices ranged from $39.71 to $40.22. It notes that full details by individual price level are available upon request to the SEC staff, the issuer, or any security holder.
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