[Form 4] Atlanta Braves Holdings, Inc. Series C Insider Trading Activity
Jill L. Robinson, EVP, CFO & Treasurer of Atlanta Braves Holdings, Inc. (BATRK), reported transactions dated 08/15/2025. She exercised a stock option to acquire 40,000 Series C shares at an exercise price of $27.18, which increased her reported beneficial ownership to 108,755 shares. On the same date she sold 40,000 Series C shares under a Rule 10b5-1 sales plan adopted May 15, 2025, at a weighted average sale price of $43.82 (range $43.68 to $44.12), leaving 68,755 Series C shares beneficially owned after the sale. The Form 4 was signed by an attorney-in-fact on 08/19/2025.
- Transactions were executed under a Rule 10b5-1 plan, adopted May 15, 2025, indicating prearranged compliance with insider trading rules.
- Option exercise and sale details are fully disclosed, including exercise price ($27.18), weighted average sale price ($43.82) and sale price range ($43.68–$44.12).
- Net direct beneficial ownership declined to 68,755 Series C shares after the reported sale on 08/15/2025.
- Large insider sale of 40,000 shares might be viewed as a reduction in the reporting person’s position (document contains no statement of purpose beyond the 10b5-1 plan).
Insights
TL;DR: Officer exercised options then sold an equal number of shares under a pre-established 10b5-1 plan; net direct holdings declined.
The filing shows a simultaneous option exercise and a planned sale of 40,000 Series C shares on 08/15/2025. Exercising at $27.18 and selling at a weighted average of $43.82 realized a spread but left the reporting person with fewer directly owned shares (68,755 after the sale). The sale was executed pursuant to a 10b5-1 plan adopted May 15, 2025, which indicates the transactions were prearranged and intended to provide the affirmative defense under Rule 10b5-1. The reporting structure and dates are clearly disclosed; no additional financial results or forward-looking statements are present.
TL;DR: Governance process followed: disclosure complete and sale executed under a formal 10b5-1 plan.
The Form 4 discloses material insider activity by a senior officer and identifies the use of a Rule 10b5-1 plan adopted May 15, 2025. The filing includes required details: transaction dates, prices, exercised option terms (exercise price $27.18; option exercisable 12/10/2023, expiring 12/10/2027), and the weighted average sale price with price range. The filing appears procedurally compliant and signed by an attorney-in-fact on 08/19/2025. There is no indication in the document of any undisclosed related-party arrangements or deviations from required reporting elements.