BBW Director Sells 4,250 Shares at ~$63–65 on 10/01/2025

Craig Leavitt, a director of Build-A-Bear Workshop, Inc. (BBW), reported the sale of 4,250 shares of company common stock on 10/01/2025 under a Rule 10b5-1 trading plan entered on 7/01/2025.

Rhea-AI Filing Summary

Craig Leavitt, a director of Build-A-Bear Workshop, Inc. (BBW), reported the sale of 4,250 shares of company common stock on 10/01/2025 under a Rule 10b5-1 trading plan entered on 7/01/2025. The sales occurred in multiple transactions at weighted-average prices of $63.0796, $63.5185, and $64.9207, with transaction price ranges disclosed for each tranche. After these dispositions, Mr. Leavitt directly beneficially owns 65,667 shares of common stock plus 2,475 shares of restricted stock.

Positive

• None.

Negative

• Director sold 4,250 shares on 10/01/2025 under a Rule 10b5-1 plan
• Weighted-average sale prices reported: $63.0796, $63.5185, and $64.9207

Insights

Corporate Governance Analyst

Director sold 4,250 shares under a 10b5-1 plan; holdings remain sizable.

The filing shows a director-initiated sale of 4,250 shares on 10/01/2025 executed under a Rule 10b5-1 plan dated 7/01/2025, indicating the trades were preplanned and not ad hoc.

After the sales, the director still directly holds 65,667 common shares and 2,475 restricted shares, which is a meaningful retained ownership stake relative to the sold amount.

Insider Trade Summary

Net Seller: 4,250 shares

Net Sell 3 txns

Insider Leavitt Craig

Role Director

Sold 4,250 shs ($269K)

Type	Security	Shares	Price	Value
Sale	Common Stock	2,590	$63.0796	$163K
Sale	Common Stock	1,522	$63.5185	$97K
Sale	Common Stock	138	$64.9207	$9K

Holdings After Transaction: Common Stock — 68,142 shares (Direct)

Footnotes (5)

1. F1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $62.84 to $63.2927 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.31 to $64.30 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
4. F4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $64.60 to $65.31 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
5. F5. After giving effect to the transaction reported in this Form 4, Mr. Leavitt directly beneficially owns 65,667 shares of common stock and 2,475 shares of restricted stock of Build-A-Bear Workshop, Inc.

FAQ

What did Craig Leavitt report in the Form 4 for BBW?

He reported selling 4,250 shares of Build-A-Bear common stock on 10/01/2025 under a Rule 10b5-1 trading plan.

Under what plan were the BBW shares sold?

The shares were sold pursuant to a Rule 10b5-1 trading plan entered by the reporting person on 7/01/2025.

What prices were reported for the BBW share sales?

The filing lists weighted-average prices of $63.0796, $63.5185, and $64.9207, with disclosed price ranges for each tranche.

How many BBW shares does Craig Leavitt own after the transaction?

After the reported sales, he directly beneficially owns 65,667 common shares and 2,475 restricted shares.

When was the Form 4 signed on behalf of the reporting person?

The Form 4 includes a signature by an attorney-in-fact dated 10/02/2025.

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Accepted by SEC EDGAR 10/02/2025 - 04:10 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Leavitt Craig

(Last) (First) (Middle)

C/O BUILD-A-BEAR WORKSHOP, INC.

415 SOUTH 18TH STREET

(Street)

ST. LOUIS MO 63103

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BUILD-A-BEAR WORKSHOP INC [ BBW ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	10/01/2025		S		2,590(1)	D	$63.0796(2)	69,802	D
Common Stock	10/01/2025		S		1,522(1)	D	$63.5185(3)	68,280	D
Common Stock	10/01/2025		S		138(1)	D	$64.9207(4)	68,142(5)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $62.84 to $63.2927 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.31 to $64.30 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $64.60 to $65.31 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.

5. After giving effect to the transaction reported in this Form 4, Mr. Leavitt directly beneficially owns 65,667 shares of common stock and 2,475 shares of restricted stock of Build-A-Bear Workshop, Inc.

	/s/ Yevgeny Fundler, as Attorney-in-Fact for Craig Leavitt	10/02/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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