Build-A-Bear (BBW) director executes 10b5-1 sales of 4,000 shares
Rhea-AI Filing Summary
Build-A-Bear Workshop, Inc. (BBW) director Craig Leavitt reported sales of a total of 4,000 shares of common stock on 10/06/2025 under a pre-established Rule 10b5-1 trading plan entered on 07/01/2025. The sales were executed in multiple transactions at weighted average prices of $60.4459 and $61.0299, with individual trade prices ranging from $59.86 to $61.39. After these dispositions, Mr. Leavitt directly beneficially owns 61,667 unrestricted shares and 2,475 restricted shares (total reported beneficial ownership 64,142 shares).
The Form 4 is signed by an attorney-in-fact and discloses the sales were made pursuant to the 10b5-1 plan, indicating the transactions were preplanned rather than opportunistic post-knowledge trades. The filer offers to provide detailed per-price breakdowns on request.
Positive
- Sales executed under a Rule 10b5-1 plan, indicating pre-planned transactions and compliance with insider-trading frameworks
- Detailed disclosure of weighted average prices and price ranges with an offer to provide per-trade breakdowns on request
- Significant retained ownership: Mr. Leavitt continues to beneficially own 61,667 unrestricted shares plus 2,475 restricted shares
Negative
- Disposition of 4,000 shares reduced the reporting person’s unrestricted holdings, which some investors may view as a liquidity event
- Multiple sale price ranges mean execution occurred across varying levels, which could reflect staged selling rather than a single block trade
Insights
Insider sales followed a documented 10b5-1 plan, showing procedural compliance.
The reported sales of 4,000 shares were executed under a Rule 10b5-1 trading plan dated 07/01/2025, which provides an affirmative defense against insider trading claims when properly adopted and followed. The Form 4 discloses weighted average prices and offers to supply per-trade details, strengthening transparency around the disposals.
Key dependencies include the plan's start date and absence of contemporaneous material nonpublic information; investors can note the ownership remaining of 64,142 shares as the near-term governance metric to track.
Small director sale relative to public float; limited likely market impact.
The director sold 4,000 shares at weighted average prices near $60.45–$61.03, indicating execution across multiple fills between $59.86 and $61.39. The disclosure of both weighted averages and price ranges allows reconstruction of execution quality if requested.
Monitor short-term trading volume around 10/06/2025 and any additional filings; absent larger disposals or changes in restricted stock holdings, this set of trades is unlikely to materially affect market pricing.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 2,908 | $60.4459 | $176K |
| Sale | Common Stock | 1,092 | $61.0299 | $67K |
Footnotes (1)
- These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on July 1, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $59.86 to $60.80 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.86 to $61.39 inclusive. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. After giving effect to the transaction reported in this Form 4, Mr. Leavitt directly beneficially owns 61,667 shares of common stock and 2,475 shares of restricted stock of Build-A-Bear Workshop, Inc.
