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  4. [Form 4] BUILD-A-BEAR WORKSHOP INC Insider Trading Activity

Build-A-Bear (BBW) Insider Sells 12,643 Shares; 248,662 Held After Sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Build-A-Bear Workshop, Inc. (BBW) director and President & CEO John Sharon Price reported sales of company common stock on 09/22/2025. The filing shows two dispositions totaling 12,643 shares sold at weighted-average prices of $72.5502 and $73.2191 per share under a Rule 10b5-1 trading plan entered on June 13, 2025. After these transactions, Ms. Price directly owns 223,492 shares of common stock and 25,170 restricted shares, totaling 248,662 shares. The Form 4 was signed by an attorney-in-fact on 09/24/2025.

Positive

  • Transactions executed under a Rule 10b5-1 trading plan, indicating pre-established compliance with insider trading rules
  • Clear post-transaction ownership disclosure: 223,492 common shares and 25,170 restricted shares reported

Negative

  • Insider sold 12,643 shares, which may be viewed unfavorably by some investors seeking insider buying

Insights

TL;DR: CEO sold shares under a documented 10b5-1 plan, which preserves compliance but is notable for insider liquidity.

The reported sales were executed on 09/22/2025 pursuant to a Rule 10b5-1 trading plan established June 13, 2025, indicating preplanned dispositions rather than ad-hoc trading. The filing discloses remaining direct and restricted holdings totaling 248,662 shares, preserving transparency about officer ownership. For governance review, the existence and timing of the 10b5-1 plan and the clear weighted-average pricing ranges are helpful for compliance oversight.

TL;DR: Insider sold 12,643 shares in two tranches at weighted-average prices near $72–$73; remaining holdings are disclosed.

The Form 4 lists two sales (2,697 and 9,946 shares) with weighted-average prices of $72.5502 and $73.2191, respectively, and discloses ranges for execution prices. The reporting provides exact post-transaction ownership (223,492 common; 25,170 restricted), enabling clear calculation of insider ownership levels from the filing. No derivatives or other transactions are reported.

Insider John Sharon Price
Role President and CEO
Sold 12,643 shs ($924K)
Type Security Shares Price Value
Sale Common Stock 2,697 $72.5502 $196K
Sale Common Stock 9,946 $73.2191 $728K
Holdings After Transaction: Common Stock — 248,662 shares (Direct)
Footnotes (4)
  1. F1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.
  2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.99 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
  3. F3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.575 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
  4. F4. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 223,492 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.

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Form 4 Insider Transactions: What Each Field Means →

FAQ

What did Build-A-Bear Workshop (BBW) insider John Sharon Price sell on 09/22/2025?
He sold a total of 12,643 shares of common stock in two transactions on 09/22/2025.

At what prices were the BBW insider sales executed?
The sales were executed at weighted-average prices of $72.5502 and $73.2191; price ranges were reported within the filing.

Were the sales by the BBW CEO part of a 10b5-1 plan?
Yes. The filing states the shares were sold pursuant to a Rule 10b5-1 trading plan entered on June 13, 2025.

How many BBW shares does John Sharon Price own after the reported transactions?
After the transactions, Ms. Price directly owns 223,492 common shares and 25,170 restricted shares, totaling 248,662 shares.

When was the Form 4 filed and signed?
The Form 4 reports transactions dated 09/22/2025 and was signed by an attorney-in-fact on 09/24/2025.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
John Sharon Price
(Last) (First) (Middle)
C/O BUILD-A-BEAR WORKSHOP, INC.
415 SOUTH 18TH STREET
(Street)
ST. LOUIS MO 63103
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BUILD-A-BEAR WORKSHOP INC [ BBW ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
President and CEO
3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 09/22/2025 S 2,697(1) D $72.5502(2) 258,608 D
Common Stock 09/22/2025 S 9,946(1) D $73.2191(3) 248,662(4) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.99 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.575 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
4. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 223,492 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.
/s/ Yevgeny Fundler, attorney-in-fact for Sharon Price John 09/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR