Build-A-Bear (BBW) Insider Sells 12,643 Shares; 248,662 Held After Sales
Rhea-AI Filing Summary
Build-A-Bear Workshop, Inc. (BBW) director and President & CEO John Sharon Price reported sales of company common stock on 09/22/2025. The filing shows two dispositions totaling 12,643 shares sold at weighted-average prices of $72.5502 and $73.2191 per share under a Rule 10b5-1 trading plan entered on June 13, 2025. After these transactions, Ms. Price directly owns 223,492 shares of common stock and 25,170 restricted shares, totaling 248,662 shares. The Form 4 was signed by an attorney-in-fact on 09/24/2025.
Positive
- Transactions executed under a Rule 10b5-1 trading plan, indicating pre-established compliance with insider trading rules
- Clear post-transaction ownership disclosure: 223,492 common shares and 25,170 restricted shares reported
Negative
- Insider sold 12,643 shares, which may be viewed unfavorably by some investors seeking insider buying
Insights
TL;DR: CEO sold shares under a documented 10b5-1 plan, which preserves compliance but is notable for insider liquidity.
The reported sales were executed on 09/22/2025 pursuant to a Rule 10b5-1 trading plan established June 13, 2025, indicating preplanned dispositions rather than ad-hoc trading. The filing discloses remaining direct and restricted holdings totaling 248,662 shares, preserving transparency about officer ownership. For governance review, the existence and timing of the 10b5-1 plan and the clear weighted-average pricing ranges are helpful for compliance oversight.
TL;DR: Insider sold 12,643 shares in two tranches at weighted-average prices near $72–$73; remaining holdings are disclosed.
The Form 4 lists two sales (2,697 and 9,946 shares) with weighted-average prices of $72.5502 and $73.2191, respectively, and discloses ranges for execution prices. The reporting provides exact post-transaction ownership (223,492 common; 25,170 restricted), enabling clear calculation of insider ownership levels from the filing. No derivatives or other transactions are reported.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 2,697 | $72.5502 | $196K |
| Sale | Common Stock | 9,946 | $73.2191 | $728K |
Footnotes (1)
- These shares were sold pursuant to a Rule 10b5-1 trading plan entered into by the Reporting Person on June 13, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.00 to $72.99 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.00 to $73.575 per share. The Reporting Person undertakes to provide to Build-A-Bear Workshop, Inc., any security holder of Build-A-Bear Workshop, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range. After giving effect to the transactions reported in this Form 4, Ms. John directly owns 223,492 shares of common stock and 25,170 shares of restricted stock of Build-A-Bear Workshop, Inc.
