Best Buy Co Inc (NYSE: BBY) insider Schulze offloads 900,000 shares via 10b5-1 plan

Rhea-AI Filing Summary

Richard M. Schulze, Chairman Emeritus of Best Buy Co., Inc., reported that a revocable trust for which he serves as trustee sold an aggregate of 900,000 shares of Best Buy common stock in open-market transactions on July 13–14, 2026. Individual tranches ranged from 11,614 to 336,006 shares at weighted average prices between roughly the low and mid-$80s per share, with examples including $82.8192 and $82.5023. One reported line item after these transactions shows 9,530,936 shares still held indirectly in the revocable trust, and the filing also updates indirect holdings through spousal trusts, a GRAT, retirement accounts and a limited partnership. According to a footnote, the sales were executed under a Rule 10b5-1 trading plan established on June 12, 2026.

Insider Trade Summary 10b5-1

Net Seller: 900,000 shares ($73,992,923)

Net Sell 13 txns

Insider SCHULZE RICHARD M

Role Insider

Sold 900,000 shs ($73.99M)

Type	Security	Shares	Price	Value
Sale	Common Stock	42,106	$83.6285	$3.52M
Sale	Common Stock	62,072	$80.8839	$5.02M
Sale	Common Stock	88,288	$81.7267	$7.22M
Sale	Common Stock	107,534	$82.8192	$8.91M
Sale	Common Stock	11,614	$83.444	$969K
Sale	Common Stock	252,380	$81.7786	$20.64M
Sale	Common Stock	336,006	$82.5023	$27.72M
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 9,788,830 shares (Indirect, Trustee for Revocable Trust)

Footnotes (1)

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on June 12, 2026. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.25 to $83.82, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.25 to $82.2495, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.25 to $83.24, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.24 to $84.12, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.24 to $81.2354, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.24 to $82.23, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.24 to $83.2398, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

Key Figures

Aggregate shares sold: 900000 shares Tranche price (107,534-share sale): 82.8192 per share Tranche price (336,006-share sale): 82.5023 per share +3 more

6 metrics

Aggregate shares sold 900000 shares Total Best Buy common shares sold on 2026-07-13 and 2026-07-14

Tranche price (107,534-share sale) 82.8192 per share Weighted average price for 107534.0000 shares sold on 2026-07-14

Tranche price (336,006-share sale) 82.5023 per share Weighted average price for 336006.0000 shares sold on 2026-07-13

Post-transaction revocable trust holding (one line) 9530936.0000 shares Shares reported as held indirectly as Trustee for Revocable Trust after one 2026-07-14 sale

Spousal GRAT holding 1153938.0000 shares Indirect Best Buy common stock holding reported via Spousal GRAT on 2026-07-13

401(k) holding 69400.4455 shares Indirect Best Buy common stock holding reported via 401(k) on 2026-07-13

Key Terms

Rule 10b5-1 trading plan, weighted average price, Revocable Trust, Spousal GRAT, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price"

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Revocable Trust regulatory

"direct_or_indirect "I" with nature_of_ownership "Trustee for Revocable Trust""

A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.

Spousal GRAT financial

"nature_of_ownership "Spousal GRAT" in indirect common stock holdings"

indirect ownership financial

"ownership_type "indirect" and ownership_code "I" for multiple accounts"

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Available on EDGAR 07/15/2026 - 04:39 PM Accepted by SEC EDGAR 07/15/2026 - 04:39 PM Learn about SEC filing dates

FAQ

How many Best Buy (BBY) shares did Richard M. Schulze sell in July 2026?

Richard M. Schulze’s revocable trust sold 900,000 shares of Best Buy common stock on July 13–14, 2026. The sales were executed in multiple open-market tranches at weighted average prices in the low-to-mid $80s per share, as detailed in the transaction data.

At what prices were the 900,000 Best Buy (BBY) shares sold by Schulze’s trust?

The 900,000 shares were sold in tranches at weighted average prices including $82.8192, $82.5023, $81.7786 and $80.8839 per share. Footnotes explain that each reported price is a weighted average of multiple underlying trades within specified intraday price ranges.

Were Richard M. Schulze’s July 2026 Best Buy (BBY) share sales pre-planned?

Yes. A footnote states the sales were effected under a Rule 10b5-1 trading plan established on June 12, 2026. Such plans pre-schedule transactions, meaning the timing of these sales was set in advance rather than decided opportunistically near the trade dates.

How many Best Buy (BBY) shares does Schulze’s revocable trust report holding after the sales?

One reported transaction line shows the revocable trust holding 9,530,936 shares of Best Buy common stock following a July 14, 2026 sale. Other lines show higher post-transaction amounts, indicating the trust continues to own a very large indirect stake after these sales.

What other indirect Best Buy (BBY) holdings are reported for Richard M. Schulze?

In addition to the revocable trust, indirect holdings are reported through a Spouse Irrevocable Trust, a Spousal GRAT, a spouse account, a limited partnership interest, an IRA, and a 401(k). These entries are labeled as holdings, not new buy or sell transactions.

Did Richard M. Schulze exercise any options or trade derivatives on Best Buy (BBY) in this report?

No. The report lists only non-derivative transactions in Best Buy common stock, all coded as open-market sales or holdings. The derivative transaction count and exercise share count are both zero, and the derivative summary shows no option or warrant activity.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

SCHULZE RICHARD M

(Last) (First) (Middle)

7601 PENN AVENUE S.

(Street)

RICHFIELD MINNESOTA 55423

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BEST BUY CO INC [ BBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
	Officer (give title below)	X	Other (specify below)
			Chairman Emeritus

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/13/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/13/2026		S		11,614(1)	D	$83.444(2)	10,419,322	I	Trustee for Revocable Trust
Common Stock	07/13/2026		S		252,380(1)	D	$81.7786(3)	10,166,942	I	Trustee for Revocable Trust
Common Stock	07/13/2026		S		336,006(1)	D	$82.5023(4)	9,830,936	I	Trustee for Revocable Trust
Common Stock	07/14/2026		S		42,106(1)	D	$83.6285(5)	9,788,830	I	Trustee for Revocable Trust
Common Stock	07/14/2026		S		62,072(1)	D	$80.8839(6)	9,726,758	I	Trustee for Revocable Trust
Common Stock	07/14/2026		S		88,288(1)	D	$81.7267(7)	9,638,470	I	Trustee for Revocable Trust
Common Stock	07/14/2026		S		107,534(1)	D	$82.8192(8)	9,530,936	I	Trustee for Revocable Trust
Common Stock								69,400.4455	I	401(k)
Common Stock								2,061	I	IRA
Common Stock								702,903	I	Sole general partner of limited partnership B
Common Stock								1,153,938	I	Spousal GRAT
Common Stock								399	I	Spouse
Common Stock								172,831	I	Spouse Irrevocable Trust

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on June 12, 2026.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.25 to $83.82, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.25 to $82.2495, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.25 to $83.24, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.24 to $84.12, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.24 to $81.2354, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.24 to $82.23, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.24 to $83.2398, inclusive. The reporting person undertakes to provide to BBY, any security holder of BBY, or the staff of the SEC, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

	/s/ Jodie H. Crist, Attorney-in-fact	07/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)