Brown-Forman (NYSE: BF) CEO Whiting discloses Rule 10b5-1 stock sales
Rhea-AI Filing Summary
Brown-Forman Corporation’s President and CEO, Lawson E. Whiting, reported stock sales in both Class A and Class B shares. On 12/04/2025, he sold 7,746 shares of Class A Common Stock at $31.01 per share and 4,785 shares of Class B Common Stock at $31 per share in open-market transactions coded as sales.
These transactions were carried out under a pre-arranged Rule 10b5-1 trading plan that had been adopted on March 31, 2025. After these trades, Whiting directly owned 41,767 Class A shares and 2 Class B shares. In addition, as of December 5, 2025, he held 3.086 Class A shares and 0.7283 Class B shares indirectly through the company’s dividend reinvestment plan, reflecting automatic share accumulation from reinvested dividends.
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FAQ
What insider transaction did BF’s CEO report in this Form 4?
Brown-Forman’s President and CEO, Lawson E. Whiting, reported selling 7,746 shares of Class A Common Stock at $31.01 per share and 4,785 shares of Class B Common Stock at $31 per share on 12/04/2025.
Was the BF CEO’s stock sale done under a Rule 10b5-1 trading plan?
Yes. The sales were effected under a Rule 10b5-1 trading plan that Lawson E. Whiting had previously adopted on March 31, 2025.
How many Brown-Forman Class A and Class B shares does the CEO hold after the reported transaction?
Following the reported transactions, Lawson E. Whiting directly owned 41,767 Class A Common shares and 2 Class B Common shares.
What is disclosed about the CEO’s holdings in Brown-Forman’s dividend reinvestment plan?
As of December 5, 2025, the filing states that Lawson E. Whiting had 3.086 Class A shares and 0.7283 Class B shares acquired through Brown-Forman’s dividend reinvestment plan.
What does a Form 4 filing generally indicate for Brown-Forman (BF) investors?
Form 4 reports changes in insider ownership, such as the CEO’s stock sales and dividend reinvestment plan acquisitions, providing transparency about how company insiders are trading the stock.
Who signed the Form 4 on behalf of Brown-Forman’s CEO?
The Form 4 was signed by Karleen M. Finnegan as Attorney-in-Fact for Lawson E. Whiting, indicating she is authorized to file ownership reports on his behalf.