Bright Horizons (BFAM) Rule 144 Notice: 1,000 Shares Proposed Sale

Rhea-AI Filing Summary

Form 144 filed for Bright Horizons Family Solutions, Inc. (BFAM) reports a proposed sale of 1,000 common shares through Merrill Lynch with an approximate aggregate market value of $116,415 and an intended sale date of 09/02/2025. The filing shows 57,354,223 shares outstanding for the issuer. The securities to be sold were acquired as RSU vesting on 01/25/2013 totaling 11,404 shares. The filer, Mary Lou Burke, also reported three prior open-market sales in the past three months: 1,000 shares on 06/02/2025 for $128,175, 1,000 shares on 07/01/2025 for $122,410, and 1,000 shares on 08/01/2025 for $128,915. Broker contact listed as Merrill Lynch, 45 William Street, Wellesley, MA.

Insights

Securities Compliance Analyst

TL;DR: Routine insider Rule 144 notice for sale of previously vested RSUs; consistent monthly dispositions noted.

The filing is a standard Rule 144 notification indicating an insider intends to sell 1,000 shares with an aggregate market value of $116,415 on 09/02/2025. The shares were acquired via RSU vest on 01/25/2013, which is relevant to holding-period compliance under Rule 144. Prior reported sales of 1,000 shares each in June, July, and August 2025 demonstrate recent periodic dispositions. From a compliance perspective, the filing provides required broker and acquisition details and includes the representation regarding absence of undisclosed material information.

Equity Research Analyst

TL;DR: Insider selling activity is visible but limited in scale relative to total shares outstanding.

The planned sale of 1,000 shares vs. 57,354,223 shares outstanding represents a immaterial percentage of the companys equity on a standalone basis. The disclosed RSU acquisition date (01/25/2013) confirms these are long-held vested shares. Recent monthly sales totaling 3,000 shares over the last three months are documented with gross proceeds, allowing investors to quantify recent insider liquidity without inference about intent or firm fundamentals.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
common	Merrill Lynch 45 William Street Wellesley MA 02481	1000	116415.00	57354223	09/02/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
common	01/25/2013	RSU Vest	issuer			11404	01/25/2013	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Mary Lou Burke 2 WELLS AVENUE NEWTON MA 02459	common	06/02/2025	1000	128175.00
Mary Lou Burke 2 WELLS AVENUE NEWTON MA 02459	common	07/01/2025	1000	122410.00
Mary Lou Burke 2 WELLS AVENUE NEWTON MA 02459	common	08/01/2025	1000	128915.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)