BFAM Form 4: Mary Lou Burke sale reduces direct holdings to 26,449
Rhea-AI Filing Summary
Mary Lou Burke, identified as COO North America Center Ops of Bright Horizons Family Solutions Inc. (BFAM), sold 1,000 shares of common stock on 10/01/2025 at a reported price of $108.52 per share under a pre-existing trading plan. After the sale, the filing reports 26,449 shares beneficially owned directly by Ms. Burke and an additional 1,320 shares held indirectly as UTMA custodian for her daughter. The Form 4 notes the transactions were made pursuant to a Rule 10b5-1(c) plan adopted on December 12, 2024, and the form was signed on behalf of Ms. Burke by an attorney-in-fact on 10/02/2025. This filing discloses a single non-derivative sale; no options, conversions, or other derivative transactions are reported.
Positive
- Sale executed under a Rule 10b5-1(c) trading plan adopted on December 12, 2024
- Continued ownership of 26,449 direct shares after the reported transaction
Negative
- Disposition of 1,000 common shares on 10/01/2025
- Reported decrease in direct holdings to 26,449 shares following the sale
Insights
Insider sale executed under a Rule 10b5-1 plan; ownership remains material.
What it means: The sale of 1,000 shares at $108.52 was carried out under a pre-established Rule 10b5-1(c) trading plan adopted on December 12, 2024, which can indicate a pre-arranged, non-discretionary transaction schedule rather than opportunistic trading.
Why it matters: Even after the sale, Ms. Burke retains 26,449 shares directly and 1,320 indirectly as UTMA custodian, signaling continued ownership exposure to company performance. The filing shows a routine officer sale rather than any disclosed unusual activity or derivative transactions.