Bright Horizons COO sells 1,200 shares at $75

A Bright Horizons COO sold 1,200 BFAM shares at $75 under a Rule 10b5-1 plan and continues to hold 30,945 shares directly.

Rhea-AI Filing Summary

BRIGHT HORIZONS FAMILY SOLUTIONS INC. (BFAM) executive Mary Lou Burke, Chief Operating Officer for North America Center Operations, reported a sale of 1,200 shares of Common Stock on September 1, 2026 at $75.00 per share. After this transaction, she directly holds 30,945 shares of the company’s common stock. The sale was executed pursuant to a Rule 10b5-1(c) trading plan that she previously adopted on March 10, 2026. She also reports indirect ownership of common stock as UTMA custodian for her daughter.

Insider Trade Summary 10b5-1

Net Seller: 1,200 shares

Net Sell 3 txns

Insider Burke Mary Lou

Role COO North America Center Ops

Sold 1,200 shs ($90K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	1,200	$75.00	$90K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 30,945 shares (Direct); Common Stock — 2,640 shares (Indirect, UTMA Custodian for daughter)

Footnotes (1)

1. F1. This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on March 10, 2026.

Key Figures

Shares sold: 1,200 shares Sale price per share: $75.00 per share Direct holdings after sale: 30,945 shares +1 more

4 metrics

Shares sold 1,200 shares Common Stock sold on September 1, 2026 by Mary Lou Burke

Sale price per share $75.00 per share Price received for the 1,200 shares of Common Stock sold on September 1, 2026

Direct holdings after sale 30,945 shares Directly held Bright Horizons Family Solutions Inc. Common Stock after the reported transaction

Net shares sold 1,200 shares Net change in buy/sell activity in this Form 4 filing

Key Terms

Rule 10b5-1(c), trading plan, UTMA Custodian

3 terms

Rule 10b5-1(c) regulatory

"a trading plan intended to comply with Rule 10b5-1(c) previously adopted"

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

trading plan financial

"This transaction was made pursuant to a trading plan intended to comply"

A trading plan is a written set of rules an investor follows about what to buy or sell, when to enter and exit positions, and how much risk to accept—like a travel itinerary that maps the route, stops, and budget before a trip. It matters because it helps remove emotional decisions during market swings, enforces discipline, and makes performance easier to review and improve, reducing the chance of costly impulsive moves.

UTMA Custodian financial

"UTMA Custodian for daughter"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did BFAM executive Mary Lou Burke report?

She reported a sale of 1,200 shares of Common Stock on September 1, 2026 at $75.00 per share, leaving her with 30,945 directly held shares of Bright Horizons Family Solutions Inc.

Was the BFAM insider sale by Mary Lou Burke under a Rule 10b5-1 plan?

Yes. The filing states the transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) that Mary Lou Burke previously adopted on March 10, 2026.

How many BFAM shares does Mary Lou Burke hold after the reported sale?

After selling 1,200 shares, Mary Lou Burke directly holds 30,945 shares of Bright Horizons Family Solutions Inc. common stock. She also reports additional indirect holdings as UTMA custodian for her daughter.

What role does Mary Lou Burke hold at Bright Horizons Family Solutions Inc. (BFAM)?

Mary Lou Burke is reported as an officer of Bright Horizons Family Solutions Inc., serving as Chief Operating Officer, North America Center Operations.

Are there any derivative securities reported in this BFAM Form 4 filing?

No. The Form 4 for Mary Lou Burke reports only transactions and holdings in Common Stock and includes no derivative security positions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 04:22 PM EDT Accepted by SEC EDGAR 09/02/2026 - 04:22 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burke Mary Lou

(Last) (First) (Middle)

C/O BRIGHT HORIZONS FAMILY SOLUTIONS INC

2 WELLS AVENUE

(Street)

NEWTON MASSACHUSETTS 02459

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BRIGHT HORIZONS FAMILY SOLUTIONS INC. [ BFAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	COO North America Center Ops

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/01/2026		S(1)		1,200	D	$75	30,945	D
Common Stock								1,320	I	UTMA Custodian for daughter
Common Stock								1,320	I	UTMA Custodian for daughter

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on March 10, 2026.

Remarks:

	/s/ John Casagrande, as attorney in fact for Mary Lou Burke	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)