Bright Horizons COO sells 1,200 shares at $75
A Bright Horizons COO sold 1,200 BFAM shares at $75 under a Rule 10b5-1 plan and continues to hold 30,945 shares directly.
Rhea-AI Filing Summary
BRIGHT HORIZONS FAMILY SOLUTIONS INC. (BFAM) executive Mary Lou Burke, Chief Operating Officer for North America Center Operations, reported a sale of 1,200 shares of Common Stock on September 1, 2026 at $75.00 per share. After this transaction, she directly holds 30,945 shares of the company’s common stock. The sale was executed pursuant to a Rule 10b5-1(c) trading plan that she previously adopted on March 10, 2026. She also reports indirect ownership of common stock as UTMA custodian for her daughter.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 1,200 shares
Net Sell
3 txns
Insider
Burke Mary Lou
Role
COO North America Center Ops
Sold
1,200 shs ($90K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 1,200 | $75.00 | $90K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 30,945 shares (Direct);
Common Stock — 2,640 shares (Indirect, UTMA Custodian for daughter)
Footnotes (1)
- F1. This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on March 10, 2026.
Key Figures
Shares sold: 1,200 shares
Sale price per share: $75.00 per share
Direct holdings after sale: 30,945 shares
+1 more
4 metrics
Shares sold
1,200 shares
Common Stock sold on September 1, 2026 by Mary Lou Burke
Sale price per share
$75.00 per share
Price received for the 1,200 shares of Common Stock sold on September 1, 2026
Direct holdings after sale
30,945 shares
Directly held Bright Horizons Family Solutions Inc. Common Stock after the reported transaction
Net shares sold
1,200 shares
Net change in buy/sell activity in this Form 4 filing
Key Terms
Rule 10b5-1(c), trading plan, UTMA Custodian
3 terms
Rule 10b5-1(c) regulatory
"a trading plan intended to comply with Rule 10b5-1(c) previously adopted"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
trading plan financial
"This transaction was made pursuant to a trading plan intended to comply"
A trading plan is a written set of rules an investor follows about what to buy or sell, when to enter and exit positions, and how much risk to accept—like a travel itinerary that maps the route, stops, and budget before a trip. It matters because it helps remove emotional decisions during market swings, enforces discipline, and makes performance easier to review and improve, reducing the chance of costly impulsive moves.
UTMA Custodian financial
"UTMA Custodian for daughter"
FAQ
What insider transaction did BFAM executive Mary Lou Burke report?
She reported a sale of 1,200 shares of Common Stock on September 1, 2026 at $75.00 per share, leaving her with 30,945 directly held shares of Bright Horizons Family Solutions Inc.
Was the BFAM insider sale by Mary Lou Burke under a Rule 10b5-1 plan?
Yes. The filing states the transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) that Mary Lou Burke previously adopted on March 10, 2026.
What role does Mary Lou Burke hold at Bright Horizons Family Solutions Inc. (BFAM)?
Mary Lou Burke is reported as an officer of Bright Horizons Family Solutions Inc., serving as Chief Operating Officer, North America Center Operations.
Are there any derivative securities reported in this BFAM Form 4 filing?
No. The Form 4 for Mary Lou Burke reports only transactions and holdings in Common Stock and includes no derivative security positions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
