BFH files Form 144 for resale of vested restricted shares

BFH submitted a Form 144 notice indicating an affiliate plans to sell restricted common stock through a broker on the NYSE.

Rhea-AI Filing Summary

BFH submitted a Form 144 notice indicating an affiliate plans to sell restricted common stock through a broker on the NYSE. The filing lists a broker, Fidelity Brokerage Services LLC, and multiple tranches of restricted stock tied to prior vesting dates with specified share counts.

Insights

Equity Compliance Analyst

Routine Form 144 notice for resale of vested restricted shares through a broker.

The filing lists a broker-dealer (Fidelity Brokerage Services LLC) and identifies multiple tranches of restricted common stock that vested between 07/01/2018 and 06/30/2023. The document is a notice of intent to sell, which is an administrative disclosure required before certain affiliate sales.

Cash-flow treatment and specific sale timing are not provided in the excerpt; subsequent trade reports or broker confirmations would show execution details.

Key Figures

Filing date: 04/24/2026 Broker: Fidelity Brokerage Services LLC Vested tranche example: 1,876 shares +2 more

5 metrics

Filing date 04/24/2026 Form 144 notice date

Broker Fidelity Brokerage Services LLC listed intermediary for proposed resale

Vested tranche example 1,876 shares Restricted stock vesting date 07/01/2018

Vested tranche example 2,145 shares Restricted stock vesting date 06/30/2019

Vested tranche example 789 shares Restricted stock vesting date 06/30/2023

Key Terms

Form 144, Restricted Stock Vesting, Broker-dealer

3 terms

Form 144 regulatory

"Notice of proposed sale by an affiliate"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Restricted Stock Vesting financial

"Rows listing vesting dates and share counts"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

Broker-dealer market

"Fidelity Brokerage Services LLC listed as broker"

A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does BFH's Form 144 filing mean?

It notifies the SEC of an affiliate's intent to sell restricted common stock. The filing lists a broker and specific vested share tranches tied to prior compensation vesting dates.

Who is the broker listed in the BFH Form 144?

The filing names Fidelity Brokerage Services LLC at 900 Salem Street, Smithfield, RI. This broker is shown as the intermediary for the proposed resale transactions.

How many vested share tranches are listed in the filing?

The excerpt lists six restricted-stock vesting tranches with individual share counts: 1,876, 2,145, 1,367, 1,915, 1,595, and 789 shares originating from prior compensation vesting dates.

Does Form 144 confirm the shares were sold?

No. Form 144 is a notice of intent to sell; it does not confirm execution. Completed sales would appear in trade records or subsequent SEC transaction reports.

Are sale proceeds disclosed in this Form 144 excerpt?

Proceeds are not disclosed in the provided excerpt. The notice lists the broker and share tranches but does not state aggregate proceeds or execution prices.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/24/2026 - 10:55 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001158369
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	BREAD FINANCIAL HOLDINGS, INC.
SEC File Number	001-15749
Address of Issuer	3095 LOYALTY CIRCLE COLUMBUS OHIO 43219
Phone	6147294000
Name of Person for Whose Account the Securities are To Be Sold	BALLOU ROGER H
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	9687	874930.81	43115116	04/24/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	07/01/2018	Restricted Stock Vesting	Issuer			1876	07/01/2018	Compensation
Common	06/30/2019	Restricted Stock Vesting	Issuer			2145	06/30/2019	Compensation
Common	06/29/2020	Restricted Stock Vesting	Issuer			1367	06/29/2020	Compensation
Common	06/29/2021	Restricted Stock Vesting	Issuer			1915	06/29/2021	Compensation
Common	06/28/2022	Restricted Stock Vesting	Issuer			1595	06/28/2022	Compensation
Common	06/30/2023	Restricted Stock Vesting	Issuer			789	06/30/2023	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	04/24/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Roger H. Ballou
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)