$200M buyback plan approved by Bread Financial (NYSE: BFH)

Rhea-AI Filing Summary

Bread Financial Holdings, Inc. has authorized a new plan to repurchase up to $200 million of its common stock, as disclosed in a current report. The decision was announced in a press release dated August 27, 2025, which is included as an exhibit to the report. This type of authorization gives the company flexibility to buy back shares over time, which can affect the total number of shares outstanding and the way value is returned to shareholders.

Insights

Equity Capital Allocation Analyst

Bread Financial adds flexibility with a $200M buyback plan.

Bread Financial Holdings, Inc. reports that its board has authorized a new plan to repurchase up to $200 million of common stock. A board authorization typically sets an upper limit and framework for repurchases but does not guarantee the full amount will be executed.

The filing does not describe timing, pace, or methods for the repurchases, so actual activity will depend on future management decisions and market conditions. The press release attached as Exhibit 99.1 is indicated as the primary source for further operational details around this program.

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SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d) OF THE

SECURITIES EXCHANGE ACT OF 1934

Date of report (Date of earliest event reported):

August 27, 2025

BREAD FINANCIAL HOLDINGS, INC.

(Exact Name of Registrant as Specified in Charter)

Delaware			001-15749			31-1429215
(State or Other Jurisdiction of Incorporation)			(Commission File Number)			(IRS Employer Identification No.)

3095 LOYALTY CIRCLE

COLUMBUS, Ohio 43219

(Address and Zip Code of Principal Executive Offices)

(614) 729-4000

(Registrant’s Telephone Number, including Area Code)

NOT APPLICABLE

(Former name or former address, if changed since last report)☐

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the Registrant under any of the following provisions:

☐			Written communications pursuant to Rule 425 under the Securities Act
☐			Soliciting material pursuant to Rule 14a-12 under the Exchange Act
☐			Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act
☐			Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading symbol

Name of each exchange on which registered

Common Stock, par value $0.01 per share

BFH

NYSE

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company   ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.    [  ]

Item 7.01 Regulation FD Disclosure.

On August 27, 2025, Bread Financial Holdings, Inc. issued a press release announcing that its Board of Directors has authorized a new plan to repurchase up to $200 million of shares of its common stock. A copy of the press release is attached hereto as Exhibit 99.1, which is incorporated herein by reference.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.						Document Description
99.1						Press release dated August 27, 2025.
104						Cover Page Interactive Data File (embedded within the Inline XBRL document).

Note: The information contained in this report (including Exhibit 99.1) shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, except as expressly set forth by specific reference in such a filing.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

			Bread Financial Holdings, Inc.
Date: August 27, 2025			By:			/s/ Joseph L. Motes III
						Joseph L. Motes III Executive Vice President, Chief Administrative Officer, General Counsel and Secretary

FAQ

What did Bread Financial (BFH) announce in this 8-K filing?

Bread Financial Holdings, Inc. announced that its Board of Directors authorized a new plan to repurchase up to $200 million of its common stock.

How large is Bread Financial's new share repurchase authorization?

The new share repurchase plan authorizes Bread Financial to buy back up to $200 million of its common stock.

When did Bread Financial announce the $200 million share repurchase plan?

Bread Financial announced the new $200 million share repurchase plan in a press release dated August 27, 2025.

What SEC form did Bread Financial use to disclose the share repurchase plan?

Bread Financial disclosed the new share repurchase plan in a Form 8-K current report under the item for Regulation FD disclosure.

Is there a press release attached to the Bread Financial 8-K about the buyback?

Yes. The filing includes Exhibit 99.1, which is a press release dated August 27, 2025 describing the new share repurchase plan.

What class of securities is covered by Bread Financial's repurchase authorization?

The authorization covers repurchases of Bread Financial's common stock, which is listed on the NYSE under the symbol BFH.