Bread Financial Holdings, Inc. Insider Trading Activity

Insider Trade Summary

Grant/Award: 2,802 shares

Grant/Award 1 txn

Insider BALLOU ROGER H

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	2,802	$0.00	$0.00

Holdings After Transaction: Common Stock — 41,117 shares (Direct)

Footnotes (2)

1. F1. The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026.
2. F2. The total amount of securities beneficially owned includes: (a) 18,705 unrestricted shares; (b) 486 unvested restricted stock units granted 6/29/15; (c) 699 unvested restricted stock units granted 6/27/16; (d) 655 unvested restricted stock units granted 6/26/17; (e) 761 unvested restricted stock units granted 6/25/18; (f) 1,114 unvested restricted stock units granted 6/24/19; (g) 3,432 unvested restricted stock units granted 6/22/20; (h) 1,408 unvested restricted stock units granted 6/15/21; (i) 2,650 unvested restricted stock units granted 6/15/22; (j) 4,932 unvested restricted stock units granted 6/15/23; (k) 3,473 unvested restricted stock units granted 6/17/24; and (l) the new grant for 2,802 restricted stock units.

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Accepted by SEC EDGAR 06/18/2025 - 06:11 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

BALLOU ROGER H

(Last) (First) (Middle)

3095 LOYALTY CIRCLE

(Street)

COLUMBUS OH 43219

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BREAD FINANCIAL HOLDINGS, INC. [ BFH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/16/2025		A(1)		2,802	A	(1)	41,117(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026.

2. The total amount of securities beneficially owned includes: (a) 18,705 unrestricted shares; (b) 486 unvested restricted stock units granted 6/29/15; (c) 699 unvested restricted stock units granted 6/27/16; (d) 655 unvested restricted stock units granted 6/26/17; (e) 761 unvested restricted stock units granted 6/25/18; (f) 1,114 unvested restricted stock units granted 6/24/19; (g) 3,432 unvested restricted stock units granted 6/22/20; (h) 1,408 unvested restricted stock units granted 6/15/21; (i) 2,650 unvested restricted stock units granted 6/15/22; (j) 4,932 unvested restricted stock units granted 6/15/23; (k) 3,473 unvested restricted stock units granted 6/17/24; and (l) the new grant for 2,802 restricted stock units.

Remarks:

	Benjamin L. Morgan, Attorney in Fact	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.