STOCK TITAN

[Form 4] Bread Financial Holdings, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Form 4 overview: Bread Financial Holdings, Inc. (BFH) filed a Form 4 disclosing that Director Roger H. Ballou received a grant of 2,802 restricted stock units (RSUs) on 16 June 2025. The RSUs will vest on 16 June 2026 and convert into common shares at that time.

Following the grant, Ballou’s total beneficial ownership is reported as 41,117 BFH common shares, held directly. The filing lists a detailed schedule of previously granted, still-unvested RSUs dating back to 2015, showing a long-standing equity alignment with the company.

No sales, option exercises, or derivative security transactions were reported. The grant represents a routine, board-approved equity award rather than an open-market purchase; therefore, it does not alter the public float, cash position, or operational outlook of Bread Financial. The transaction is unlikely to be financially material for investors given the company’s market capitalization, but it does signal continued insider equity participation.

Panoramica del Modulo 4: Bread Financial Holdings, Inc. (BFH) ha presentato un Modulo 4 comunicando che il Direttore Roger H. Ballou ha ricevuto una concessione di 2.802 unità azionarie vincolate (RSU) il 16 giugno 2025. Le RSU matureranno il 16 giugno 2026 e si convertiranno in azioni ordinarie in quella data.

Dopo la concessione, la proprietà beneficiaria totale di Ballou è riportata come 41.117 azioni ordinarie BFH, detenute direttamente. Il documento elenca un dettagliato programma di RSU precedentemente concesse e ancora non maturate, risalenti al 2015, evidenziando un allineamento azionario di lunga data con la società.

Non sono state segnalate vendite, esercizi di opzioni o transazioni su titoli derivati. La concessione rappresenta un premio azionario di routine approvato dal consiglio, piuttosto che un acquisto sul mercato aperto; pertanto, non modifica il flottante pubblico, la posizione di cassa o le prospettive operative di Bread Financial. La transazione è improbabile che sia finanziariamente rilevante per gli investitori, data la capitalizzazione di mercato della società, ma segnala una continua partecipazione azionaria degli insider.

Resumen del Formulario 4: Bread Financial Holdings, Inc. (BFH) presentó un Formulario 4 revelando que el Director Roger H. Ballou recibió una concesión de 2,802 unidades restringidas de acciones (RSU) el 16 de junio de 2025. Las RSU se consolidarán el 16 de junio de 2026 y se convertirán en acciones ordinarias en ese momento.

Tras la concesión, la propiedad beneficiaria total de Ballou se reporta como 41,117 acciones ordinarias de BFH, mantenidas directamente. La presentación incluye un calendario detallado de RSU previamente otorgadas y aún no consolidadas desde 2015, mostrando una alineación accionaria de larga data con la empresa.

No se reportaron ventas, ejercicios de opciones ni transacciones con valores derivados. La concesión representa una adjudicación de acciones rutinaria aprobada por la junta, en lugar de una compra en el mercado abierto; por lo tanto, no altera el flotante público, la posición de efectivo ni las perspectivas operativas de Bread Financial. La transacción probablemente no sea material financieramente para los inversionistas dado el valor de mercado de la empresa, pero sí indica una continua participación accionaria de los insiders.

양식 4 개요: Bread Financial Holdings, Inc.(BFH)는 이사회 이사 Roger H. Ballou가 2025년 6월 16일에 2,802개의 제한 주식 단위(RSU)를 부여받았다고 양식 4를 통해 공시했습니다. 이 RSU는 2026년 6월 16일에 권리가 확정되어 그 시점에 보통주로 전환됩니다.

부여 후 Ballou의 총 실질 소유주식 수직접 보유한 41,117주 BFH 보통주로 보고되었습니다. 제출 서류에는 2015년부터 부여되었으나 아직 권리가 확정되지 않은 RSU의 상세 일정이 포함되어 있어 회사와의 장기적인 주식 연계 관계를 보여줍니다.

판매, 옵션 행사 또는 파생 증권 거래는 보고되지 않았습니다. 이 부여는 공개 시장에서의 매입이 아닌 이사회 승인에 따른 일상적인 주식 보상에 해당하므로 Bread Financial의 유통 주식 수, 현금 상태 또는 운영 전망에는 영향을 미치지 않습니다. 회사의 시가총액을 고려할 때 투자자에게 재무적으로 중요한 거래일 가능성은 낮지만, 내부자의 지속적인 주식 참여를 나타냅니다.

Vue d'ensemble du formulaire 4 : Bread Financial Holdings, Inc. (BFH) a déposé un formulaire 4 révélant que le directeur Roger H. Ballou a reçu une attribution de 2 802 unités d'actions restreintes (RSU) le 16 juin 2025. Les RSU deviendront acquises le 16 juin 2026 et seront converties en actions ordinaires à ce moment-là.

Après cette attribution, la possession bénéficiaire totale de Ballou est déclarée à 41 117 actions ordinaires BFH, détenues directement. Le dépôt comprend un calendrier détaillé des RSU précédemment attribuées et non encore acquises depuis 2015, montrant un alignement actionnarial de longue date avec la société.

Aucune vente, exercice d'options ou transaction sur titres dérivés n'a été signalée. L'attribution représente une récompense en actions de routine approuvée par le conseil d'administration, et non un achat sur le marché ouvert ; elle ne modifie donc pas le flottant public, la position de trésorerie ni les perspectives opérationnelles de Bread Financial. La transaction est peu susceptible d'être financièrement significative pour les investisseurs compte tenu de la capitalisation boursière de l'entreprise, mais elle signale une participation continue des initiés au capital.

Übersicht Formular 4: Bread Financial Holdings, Inc. (BFH) reichte ein Formular 4 ein, das offenlegt, dass Direktor Roger H. Ballou am 16. Juni 2025 eine Zuteilung von 2.802 Restricted Stock Units (RSUs) erhalten hat. Die RSUs werden am 16. Juni 2026 fällig und zu diesem Zeitpunkt in Stammaktien umgewandelt.

Nach der Zuteilung wird Ballous gesamtes wirtschaftliches Eigentum mit 41.117 BFH-Stammaktien angegeben, die direkt gehalten werden. Die Einreichung enthält einen detaillierten Zeitplan zuvor gewährter, noch nicht fälliger RSUs seit 2015 und zeigt eine langjährige Aktienbindung mit dem Unternehmen.

Es wurden keine Verkäufe, Optionsausübungen oder Transaktionen mit derivativen Wertpapieren gemeldet. Die Zuteilung stellt eine routinemäßige, vom Vorstand genehmigte Aktienzuwendung dar und keinen Kauf am offenen Markt; daher ändert sie weder die Streubesitzmenge, die Liquiditätslage noch die operative Perspektive von Bread Financial. Die Transaktion ist angesichts der Marktkapitalisierung des Unternehmens für Investoren voraussichtlich finanziell unerheblich, signalisiert jedoch eine fortgesetzte Beteiligung der Insider am Eigenkapital.

Positive
  • None.
Negative
  • None.

Insights

TL;DR: Routine RSU grant to director; neutral impact.

The 2,802-share RSU award to Director Roger Ballou modestly increases his stake but neither changes insider ownership percentages materially nor involves cash outlay. No shares were sold, so there is no negative selling signal, yet the size is immaterial relative to BFH’s ~50 million shares outstanding. Investors should view this as standard board compensation, offering negligible valuation impact.

Panoramica del Modulo 4: Bread Financial Holdings, Inc. (BFH) ha presentato un Modulo 4 comunicando che il Direttore Roger H. Ballou ha ricevuto una concessione di 2.802 unità azionarie vincolate (RSU) il 16 giugno 2025. Le RSU matureranno il 16 giugno 2026 e si convertiranno in azioni ordinarie in quella data.

Dopo la concessione, la proprietà beneficiaria totale di Ballou è riportata come 41.117 azioni ordinarie BFH, detenute direttamente. Il documento elenca un dettagliato programma di RSU precedentemente concesse e ancora non maturate, risalenti al 2015, evidenziando un allineamento azionario di lunga data con la società.

Non sono state segnalate vendite, esercizi di opzioni o transazioni su titoli derivati. La concessione rappresenta un premio azionario di routine approvato dal consiglio, piuttosto che un acquisto sul mercato aperto; pertanto, non modifica il flottante pubblico, la posizione di cassa o le prospettive operative di Bread Financial. La transazione è improbabile che sia finanziariamente rilevante per gli investitori, data la capitalizzazione di mercato della società, ma segnala una continua partecipazione azionaria degli insider.

Resumen del Formulario 4: Bread Financial Holdings, Inc. (BFH) presentó un Formulario 4 revelando que el Director Roger H. Ballou recibió una concesión de 2,802 unidades restringidas de acciones (RSU) el 16 de junio de 2025. Las RSU se consolidarán el 16 de junio de 2026 y se convertirán en acciones ordinarias en ese momento.

Tras la concesión, la propiedad beneficiaria total de Ballou se reporta como 41,117 acciones ordinarias de BFH, mantenidas directamente. La presentación incluye un calendario detallado de RSU previamente otorgadas y aún no consolidadas desde 2015, mostrando una alineación accionaria de larga data con la empresa.

No se reportaron ventas, ejercicios de opciones ni transacciones con valores derivados. La concesión representa una adjudicación de acciones rutinaria aprobada por la junta, en lugar de una compra en el mercado abierto; por lo tanto, no altera el flotante público, la posición de efectivo ni las perspectivas operativas de Bread Financial. La transacción probablemente no sea material financieramente para los inversionistas dado el valor de mercado de la empresa, pero sí indica una continua participación accionaria de los insiders.

양식 4 개요: Bread Financial Holdings, Inc.(BFH)는 이사회 이사 Roger H. Ballou가 2025년 6월 16일에 2,802개의 제한 주식 단위(RSU)를 부여받았다고 양식 4를 통해 공시했습니다. 이 RSU는 2026년 6월 16일에 권리가 확정되어 그 시점에 보통주로 전환됩니다.

부여 후 Ballou의 총 실질 소유주식 수직접 보유한 41,117주 BFH 보통주로 보고되었습니다. 제출 서류에는 2015년부터 부여되었으나 아직 권리가 확정되지 않은 RSU의 상세 일정이 포함되어 있어 회사와의 장기적인 주식 연계 관계를 보여줍니다.

판매, 옵션 행사 또는 파생 증권 거래는 보고되지 않았습니다. 이 부여는 공개 시장에서의 매입이 아닌 이사회 승인에 따른 일상적인 주식 보상에 해당하므로 Bread Financial의 유통 주식 수, 현금 상태 또는 운영 전망에는 영향을 미치지 않습니다. 회사의 시가총액을 고려할 때 투자자에게 재무적으로 중요한 거래일 가능성은 낮지만, 내부자의 지속적인 주식 참여를 나타냅니다.

Vue d'ensemble du formulaire 4 : Bread Financial Holdings, Inc. (BFH) a déposé un formulaire 4 révélant que le directeur Roger H. Ballou a reçu une attribution de 2 802 unités d'actions restreintes (RSU) le 16 juin 2025. Les RSU deviendront acquises le 16 juin 2026 et seront converties en actions ordinaires à ce moment-là.

Après cette attribution, la possession bénéficiaire totale de Ballou est déclarée à 41 117 actions ordinaires BFH, détenues directement. Le dépôt comprend un calendrier détaillé des RSU précédemment attribuées et non encore acquises depuis 2015, montrant un alignement actionnarial de longue date avec la société.

Aucune vente, exercice d'options ou transaction sur titres dérivés n'a été signalée. L'attribution représente une récompense en actions de routine approuvée par le conseil d'administration, et non un achat sur le marché ouvert ; elle ne modifie donc pas le flottant public, la position de trésorerie ni les perspectives opérationnelles de Bread Financial. La transaction est peu susceptible d'être financièrement significative pour les investisseurs compte tenu de la capitalisation boursière de l'entreprise, mais elle signale une participation continue des initiés au capital.

Übersicht Formular 4: Bread Financial Holdings, Inc. (BFH) reichte ein Formular 4 ein, das offenlegt, dass Direktor Roger H. Ballou am 16. Juni 2025 eine Zuteilung von 2.802 Restricted Stock Units (RSUs) erhalten hat. Die RSUs werden am 16. Juni 2026 fällig und zu diesem Zeitpunkt in Stammaktien umgewandelt.

Nach der Zuteilung wird Ballous gesamtes wirtschaftliches Eigentum mit 41.117 BFH-Stammaktien angegeben, die direkt gehalten werden. Die Einreichung enthält einen detaillierten Zeitplan zuvor gewährter, noch nicht fälliger RSUs seit 2015 und zeigt eine langjährige Aktienbindung mit dem Unternehmen.

Es wurden keine Verkäufe, Optionsausübungen oder Transaktionen mit derivativen Wertpapieren gemeldet. Die Zuteilung stellt eine routinemäßige, vom Vorstand genehmigte Aktienzuwendung dar und keinen Kauf am offenen Markt; daher ändert sie weder die Streubesitzmenge, die Liquiditätslage noch die operative Perspektive von Bread Financial. Die Transaktion ist angesichts der Marktkapitalisierung des Unternehmens für Investoren voraussichtlich finanziell unerheblich, signalisiert jedoch eine fortgesetzte Beteiligung der Insider am Eigenkapital.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
BALLOU ROGER H

(Last) (First) (Middle)
3095 LOYALTY CIRCLE

(Street)
COLUMBUS OH 43219

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
BREAD FINANCIAL HOLDINGS, INC. [ BFH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/16/2025 A(1) 2,802 A (1) 41,117(2) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026.
2. The total amount of securities beneficially owned includes: (a) 18,705 unrestricted shares; (b) 486 unvested restricted stock units granted 6/29/15; (c) 699 unvested restricted stock units granted 6/27/16; (d) 655 unvested restricted stock units granted 6/26/17; (e) 761 unvested restricted stock units granted 6/25/18; (f) 1,114 unvested restricted stock units granted 6/24/19; (g) 3,432 unvested restricted stock units granted 6/22/20; (h) 1,408 unvested restricted stock units granted 6/15/21; (i) 2,650 unvested restricted stock units granted 6/15/22; (j) 4,932 unvested restricted stock units granted 6/15/23; (k) 3,473 unvested restricted stock units granted 6/17/24; and (l) the new grant for 2,802 restricted stock units.
Remarks:
Benjamin L. Morgan, Attorney in Fact 06/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did the BFH Form 4 dated 18 June 2025 disclose?

Director Roger H. Ballou received 2,802 restricted stock units on 16 June 2025, raising his beneficial ownership to 41,117 shares.

When will the newly granted RSUs to Roger Ballou vest?

The 2,802 RSUs will vest on 16 June 2026.

Did the BFH insider sell any shares in this filing?

No. The filing reports only an acquisition (grant) of RSUs; no sales were recorded.

How many BFH shares does Roger Ballou now own?

After the grant, Ballou’s total beneficial ownership is 41,117 common shares.

Is the RSU grant considered material to BFH investors?

Given the small size relative to BFH’s share count, the grant is not financially material and is viewed as routine board compensation.
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