[Form 4] Bread Financial Holdings, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Bread Financial Holdings (BFH) Director Sharen J. Turney received a new grant of 2,802 restricted stock units (RSUs) on June 16, 2025. The RSUs will vest on June 16, 2026.

Following this transaction, Turney's total beneficial ownership stands at 21,536 shares, consisting of:

• 1,725 unrestricted shares
• 19,811 unvested RSUs from multiple grants between 2019-2025, including the new grant

The Form 4 filing indicates this is a standard director compensation grant. The transaction was reported within the required two-business-day filing deadline. The filing was executed by Benjamin L. Morgan as Attorney in Fact on June 18, 2025.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

TURNEY SHAREN J

(Last) (First) (Middle)

3095 LOYALTY CIRCLE

(Street)

COLUMBUS OH 43219

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
BREAD FINANCIAL HOLDINGS, INC. [ BFH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/16/2025		A(1)		2,802	A	(1)	21,536(2)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The new grant is for 2,802 shares of common stock represented by restricted stock units, which will vest on June 16, 2026.

2. The total amount of securities beneficially owned includes: (a) 1,725 unrestricted shares; (b) 1,114 unvested restricted stock units granted 6/24/19; (c) 3,432 unvested restricted stock units granted 6/22/20; (d) 1,408 unvested restricted stock units granted 6/15/21; (e) 2,650 unvested restricted stock units granted 6/15/22; (f) 4,932 unvested restricted stock units granted 6/15/23; (g) 3,473 unvested restricted stock units granted 6/17/24; and (h) the new grant for 2,802 restricted stock units.

Remarks:

	Benjamin L. Morgan, Attorney in Fact	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many shares of BFH stock did director Sharen J. Turney receive in the latest grant?

According to the Form 4 filing, Sharen J. Turney received 2,802 restricted stock units (RSUs) of BFH common stock on June 16, 2025. These RSUs will vest on June 16, 2026.

What is the total amount of BFH shares beneficially owned by Sharen Turney after this transaction?

Following the transaction, Sharen Turney beneficially owns a total of 21,536 shares, which includes 1,725 unrestricted shares and various unvested restricted stock unit grants from 2019 through 2025.

When will the new BFH restricted stock units granted to Sharen Turney vest?

The 2,802 restricted stock units granted to Sharen Turney on June 16, 2025, will vest on June 16, 2026, exactly one year after the grant date.

What is the breakdown of Sharen Turney's unvested BFH restricted stock units?

Turney's unvested RSUs include: 1,114 units from 6/24/19, 3,432 units from 6/22/20, 1,408 units from 6/15/21, 2,650 units from 6/15/22, 4,932 units from 6/15/23, 3,473 units from 6/17/24, and the new grant of 2,802 units from 6/16/25.

Who signed the Form 4 filing for BFH director Sharen Turney?

The Form 4 was signed by Benjamin L. Morgan as Attorney in Fact on June 18, 2025, two days after the transaction date.