Baidu (NASDAQ: BIDU) insider files to sell 50,000 ADS via option exercise

Rhea-AI Filing Summary

Baidu Inc. has a planned sale of 50,000 American Depositary Shares (ADS), to be executed through Citigroup Global Markets on the NASDAQ. The shares have an indicated aggregate market value of $6,240,000 and are part of a larger base of 2,713,000,000 ADS outstanding.

The seller acquired these 50,000 ADS on 12/29/2025 through a cashless exercise of options and vesting of restricted shares granted under the company’s 2008 and 2018 share incentive plans, with same-day cashless exercise and sale for services rendered. The planned sale is disclosed under Rule 144, which governs resales of restricted and control securities.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
AMERICAN DEPOSITORY SHARES	CITIGROUP GLOBAL MARKETS 390 GREENWICH ST NEW YORK NY 10013	50000	6240000.00	2713000000	12/29/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
AMERICAN DEPOSITORY SHARES	12/29/2025	CASHLESS EXERCISE OF OPTIONS GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN. VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN	BAIDU INC			50000	12/29/2025	SAME DAY CASHLESS EXERCISE AND SALE SERVICES RENDERED

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks

Date of Notice

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does Baidu (BIDU) disclose in this Form 144 filing?

The notice states that an account holder plans to sell 50,000 American Depositary Shares (ADS) of Baidu Inc. on the NASDAQ under Rule 144.

How many Baidu (BIDU) ADS are planned to be sold and what is their value?

The filing covers a planned sale of 50,000 ADS with an aggregate market value of about $6,240,000 at the time of the notice.

How were the Baidu ADS being sold under this Form 144 acquired?

The 50,000 ADS were acquired on 12/29/2025 through a cashless exercise of options and vesting of restricted shares granted under Baidu’s 2008 and 2018 share incentive plans.

Which broker will handle the Baidu (BIDU) share sale under this Form 144?

The planned sale is to be executed through Citigroup Global Markets, located at 390 Greenwich St, New York, NY 10013.

On which exchange are the Baidu ADS in this Form 144 expected to be sold?

The American Depositary Shares covered by this notice are expected to be sold on the NASDAQ stock market.

How many Baidu ADS were outstanding compared with the 50,000 ADS in this Form 144?

The notice reports 2,713,000,000 ADS outstanding, compared with the planned sale of 50,000 ADS under this Form 144.