Baidu (NASDAQ: BIDU) Q1 2026: Core AI tops half of business as cloud surges

Rhea-AI Filing Summary

Baidu reported Q1 2026 results showing rapid AI growth alongside softer legacy operations. Revenue was RMB32.1 billion ($4.65 billion), down 2% quarter over quarter. Baidu General Business revenue was RMB26.0 billion ($3.77 billion), flat quarter over quarter and up 2% year over year.

Baidu Core AI-powered Business revenue reached RMB13.6 billion, rising 49% year over year and 21% quarter over quarter, and accounted for 52% of Baidu General Business revenue. Within this, AI Cloud Infra grew to RMB8.8 billion, up 79% year over year and 52% quarter over quarter, while AI Applications and AI-native Marketing Services were mixed.

Legacy Business revenue declined to RMB10.2 billion, down 29% year over year. Operating income was RMB3.2 billion with a 10% margin, and net income attributable to Baidu was RMB3.4 billion with an 11% margin. Non-GAAP net income was RMB4.3 billion, a 14% margin, and adjusted EBITDA was RMB6.0 billion with a 19% margin. Operating cash flow was RMB2.7 billion, and total cash and investments were RMB279.3 billion.

Insights

Equity research analyst

AI-driven revenue is scaling quickly, while legacy and ad businesses remain under pressure.

Baidu is pivoting successfully toward AI. Baidu Core AI-powered Business reached RMB13.6 billion in Q1 2026, growing 49% year over year and representing 52% of Baidu General Business revenue. AI Cloud Infra, at RMB8.8 billion, grew 79% year over year and 52% quarter over quarter.

At the group level, revenue of RMB32.1 billion fell 2% quarter over quarter, as Online Marketing Services dropped 22% year over year to RMB12.6 billion and legacy business revenue declined 29% year over year. This shows ongoing headwinds in traditional advertising and legacy segments even as AI scales.

Profitability metrics improved versus last quarter: operating income was RMB3.2 billion with a 10% margin, and non-GAAP net income was RMB4.3 billion with a 14% margin. Adjusted EBITDA reached RMB6.0 billion (19% margin), and operating cash flow was RMB2.7 billion, supported by lower selling, general and administrative and research and development expenses. Future disclosures in company filings may provide more detail on how quickly AI growth offsets declines in legacy and ad revenues.

Key Figures

Total revenue: RMB32.1B ($4.65B) Baidu Core AI-powered Business revenue: RMB13.6B AI Cloud Infra revenue: RMB8.8B +5 more

8 metrics

Total revenue RMB32.1B ($4.65B) Q1 2026, down 2% quarter over quarter

Baidu Core AI-powered Business revenue RMB13.6B Q1 2026, +49% YoY, +21% QoQ; 52% of General Business

AI Cloud Infra revenue RMB8.8B Q1 2026, +79% YoY and +52% QoQ

Online Marketing Services revenue RMB12.6B Q1 2026, -22% YoY and -17% QoQ

Operating income RMB3.2B Q1 2026, operating margin 10%

Net income attributable to Baidu RMB3.4B Q1 2026, net margin 11%, diluted EPS RMB8.76

Non-GAAP net income RMB4.3B Q1 2026, non-GAAP net margin 14%, EPS RMB12.06

Total cash and investments RMB279.3B ($40.49B) As of March 31, 2026

Key Terms

Baidu Core AI-powered Business, AI Cloud Infra, Non-GAAP operating income, Adjusted EBITDA, +2 more

6 terms

Baidu Core AI-powered Business financial

"Revenue from Baidu Core AI-powered Business1 exceeded RMB 13.6 billion, up 49% year over year."

AI Cloud Infra financial

"AI Cloud Infra delivered exceptional momentum, powered by surging enterprise demand and the differentiated full-stack AI capabilities we have built over the years."

AI cloud infra is the combination of computing hardware, software, storage and networking in a remote data center that is specifically built to train, run and store artificial intelligence models and data. Think of it as a factory for AI: it supplies the heavy-duty machines, power and processes needed to turn data into working AI services. Investors watch it because it requires big capital, drives recurring revenue, and determines which providers can scale, control costs and win customers.

Non-GAAP operating income financial

"Non-GAAP2 operating income of Baidu General Business increased 39% quarter over quarter to RMB 4.0 billion."

Non-GAAP operating income is a measure of a company's profit from its core business activities, calculated by excluding certain expenses or income that are not part of regular operations. It provides a clearer picture of how well the business is performing by focusing on ongoing operations, helping investors compare companies more consistently and make better-informed decisions.

Adjusted EBITDA financial

"Adjusted EBITDA was RMB6.0 billion ($863 million) and adjusted EBITDA margin was 19%."

Adjusted EBITDA is a way companies measure how much money they make from their core operations, like running a business, by removing certain costs or income that aren’t part of regular business activities. It helps investors see how well a company is doing without distractions from unusual expenses or gains, making it easier to compare companies or track performance over time.

Legacy Business financial

"Legacy Business 1 ... 10.2 ... (29 %) (18 %)"

Online Marketing Services financial

"Online Marketing Services ... 12.6 ... (22 %) (17 %)"

Form 6-K: How Foreign Companies Report to the SEC →

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of May 2026

Commission File Number: 000-51469

BAIDU, INC.

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒    Form 40-F ☐

EXHIBIT INDEX

Exhibit No.		Description
99.1		Press Release— Baidu Announces First Quarter 2026 Results

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

BAIDU, INC.
By		:		/s/ Haijian He
Name		:		Haijian He
Title		:		Chief Financial Officer

Date: May 18, 2026

Exhibit 99.1

Baidu Announces First Quarter 2026 Results

BEIJING, China, May 18, 2026 – Baidu, Inc. (NASDAQ: BIDU and HKEX: 9888 (HKD Counter) and 89888 (RMB Counter)), (“Baidu” or the “Company”), a leading AI company with strong Internet foundation, today announced its unaudited financial results for the first quarter ended March 31, 2026.

“In Q1, our Core AI-powered Business exceeded half of Baidu General Business revenue for the first time, marking a clear signal that AI has become the core driver of Baidu. AI Cloud Infra delivered exceptional momentum, powered by surging enterprise demand and the differentiated full-stack AI capabilities we have built over the years. Our AI Applications continued to gain traction across enterprises and individuals alike, further validating the commercial potential of our AI innovations. Meanwhile, Apollo Go sustained triple-digit growth in fully driverless rides while advancing its international expansion,” said Robin Li, Co-founder and CEO of Baidu. “We see AI driving even greater value for Baidu in the quarters ahead.”

“A few highlights from Q1: Revenue from Baidu Core AI-powered Business¹ exceeded RMB 13.6 billion, up 49% year over year. Total revenue of Baidu General Business grew 2% year over year, returning to positive growth. Non-GAAP² operating income of Baidu General Business increased 39% quarter over quarter to RMB 4.0 billion. Operating cash flow for Baidu remained positive at RMB 2.7 billion in Q1, reflecting continued improvement in our operating efficiency and overall business health.” said Haijian He, CFO of Baidu.

Operational Highlights¹

Corporate

• Baidu ranked second globally in the Automotive category on Fast Company’s 2026 Most Innovative Companies list, which recognized Apollo Go alongside Waymo as one of the world’s leading robotaxi services. Fast Company highlighted Apollo Go as “leading the charge toward large-scale deployment in the global robotaxi industry.”

• Baidu launched ERNIE 5.1 in May 2026, featuring stronger text capabilities, a more compact model size and enhanced reasoning capabilities. Recently on LMArena, ERNIE 5.1 ranked first among Chinese models on the text leaderboard and topped the LMArena search leaderboard among Chinese models, ranking fourth globally.

• Baidu released its annual ESG Report on May 11, 2026, which details Baidu’s latest ESG policies and sustainability initiatives (http://esg.baidu.com/Uploads/Baidu_2025_ESG_Report.pdf).

• Baidu returned US$172 million to shareholders in Q1 2026 through the repurchases of its shares under the current share repurchase program.

¹  The revenue and operational data presented are derived from the Company’s internal management accounts and records, which have not been audited.

²  Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also “Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures” for more details).

1

Baidu Core AI-powered Business

AI Cloud Infra

• Revenue from AI Cloud Infra was RMB 8.8 billion in the first quarter of 2026, up 79% year over year.

• Revenue from GPU Cloud³ increased by 184% year over year in the first quarter of 2026.

AI Applications

• Revenue from AI Applications was RMB 2.5 billion in the first quarter of 2026, approximately flat year over year.

• Baidu launched DuMate, its general-purpose agent for everyday productivity, in March 2026, which autonomously executes complex, multi-step workflows across applications and files end-to-end.

• Baidu launched Miaoda 3.0, its vibe coding platform, at Baidu Create 2026, introducing enterprise and mobile versions and enabling the generation of standalone applications.

• Baidu launched Famou Agent 2.0, its self-evolving agent, at Baidu Create 2026. Famou Agent 2.0 has achieved state-of-the-art performance on MLE-Bench, a leading machine learning engineering benchmark, setting a new SOTA record.

• Baidu Wenku and Baidu Drive launched GenFlow 4.0 in April 2026, enhancing its agent capabilities for more efficient productivity workflows.

Robotaxi

• In the first quarter of 2026, Apollo Go, Baidu’s autonomous ride-hailing service, delivered 3.2 million fully driverless operational rides with weekly rides peaking at over 350,000 in March. Total rides increased by over 120% year over year. As of April 2026, cumulative rides provided to the public by Apollo Go exceeded 22 million.

• Apollo Go continued to advance its global expansion. In Europe, Apollo Go is on track to commence open-road testing in Switzerland, and is expected to begin testing in London with Uber and Lyft soon. In the Middle East, Apollo Go’s fully driverless operations are running across multiple zones in Dubai, with the Apollo Go App launched in March.

• As of May 2026, Apollo Go’s global footprint reached 27 cities. To date, Apollo Go fleets have accumulated over 330 million autonomous kilometers, including over 220 million fully driverless autonomous kilometers, with an outstanding safety record.

³  Revenue from GPU Cloud was previously referred to as subscription-based revenue from AI accelerator infrastructure. This change in naming does not imply any change in the underlying revenue definition or scope.

2

AI-native Marketing Services

• Revenue from AI-native marketing services reached RMB 2.3 billion in the first quarter of 2026, up 36% year over year.

• Baidu App’s MAUs reached 655 million in March 2026.

The following table sets forth selected revenue highlights for our Baidu Core AI-powered Business for the periods indicated:

		Baidu General Business
		Q1				Q4				Q1
(In billions)		2025				2025				2026				YoY				QoQ
		RMB				RMB				RMB
Baidu Core AI-powered Business1			9.1				11.3				13.6				49	%			21	%
- AI Cloud Infra			4.9				5.8				8.8				79	%			52	%
- AI Applications			2.5				2.7				2.5				0	%			(10	%)
- AI-native Marketing Services			1.7				2.7				2.3				36	%			(15	%)
% of Baidu General Business			36	%			43	%			52	%
Legacy Business1			14.3				12.3				10.2				(29	%)			(18	%)
Others1			2.1				2.5				2.2				6	%			(11	%)
Baidu General Business			25.5				26.1				26.0				2	%			0	%

First Quarter 2026 Financial Results for Baidu^2,4

Financial highlights

The following table sets forth revenue highlights for Baidu General Business:

		Q1				Q4				Q1
(In billions, unaudited)		2025				2025				2026				YoY				QoQ
		RMB				RMB				RMB
Online Marketing Services			16.0				15.1				12.6				(22	%)			(17	%)
Online Marketing Services % of Baidu General Business			63	%			58	%			48	%
Others			9.5				11.0				13.4				42	%			23	%
Others % of Baidu General Business			37	%			42	%			52	%
Baidu General Business			25.5				26.1				26.0				2	%			0	%

¹  The revenue and operational data presented are derived from the Company’s internal management accounts and records, which have not been audited.

²  Non-GAAP measures are defined in the Non-GAAP Financial Measures section (see also “Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures” for more details).

⁴  Unless otherwise noted, RMB to USD was converted at an exchange rate of RMB6.8980 as of March 31, 2026, as set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System. Translations are provided solely for the convenience of the reader.

3

Revenue was RMB32.1 billion ($4.65 billion), decreasing 2% quarter over quarter. Revenue from Baidu General Business was RMB26.0 billion ($3.77 billion), remaining flat quarter over quarter, among which the increase in others was primarily driven by the growth of AI Cloud business. Revenue from iQIYI was RMB6.2 billion ($903 million), decreasing 8% quarter over quarter.

Cost of revenue was RMB19.6 billion ($2.84 billion), increasing 7% quarter over quarter, primarily due to an increase in costs related to AI Cloud business, partially offset by decreases in content costs and traffic acquisition costs.

Selling, general and administrative expenses were RMB4.9 billion ($712 million), decreasing 34% quarter over quarter, primarily due to decreases in expected credit losses and personnel-related expenses.

Research and development expenses were RMB4.4 billion ($635 million), decreasing 22% quarter over quarter, primarily due to a decrease in personnel-related expenses.

Operating income was RMB3.2 billion ($463 million) and operating margin was 10%. Non-GAAP operating income was RMB3.8 billion ($552 million) and non-GAAP operating margin was 12%.

Total other income, net was RMB626 million ($91 million), compared to RMB1.2 billion last quarter.

Income tax expense was RMB528 million ($76 million), compared to RMB1.0 billion last quarter.

Net income attributable to Baidu was RMB3.4 billion ($499 million), net margin for Baidu was 11% and diluted earnings per ADS was RMB8.76 ($1.27). Non-GAAP net income attributable to Baidu was RMB4.3 billion ($628 million), non-GAAP net margin for Baidu was 14% and non-GAAP diluted earnings per ADS was RMB12.06 ($1.75).

Adjusted EBITDA was RMB6.0 billion ($863 million) and adjusted EBITDA margin was 19%.

We define total cash and investments as cash, cash equivalents, restricted cash, short-term investments, net, long-term time deposits and held-to-maturity investments, and adjusted long-term investments. As of March 31, 2026, total cash and investments were RMB279.3 billion ($40.49 billion). Operating cash flow was RMB2.7 billion ($387 million).

For detailed financial information of Baidu General Business and iQIYI, please see the appended financial tables.

4

Conference Call Information

Baidu’s management will hold an earnings conference call at 8:00 AM on May 18, 2026, U.S. Eastern Time (8:00 PM on May 18, 2026, Beijing Time).

Please register in advance of the conference call using the link provided below. It will automatically direct you to the registration page of “Baidu Inc. Q1 2026 Earnings Conference Call”. Please follow the steps to enter your registration details, then click “Register”. Upon registering, you will then be provided with the dial-in number, the passcode, and your unique access PIN. This information will also be emailed to you as a calendar invite.

For pre-registration, please click:

https://s1.c-conf.com/diamondpass/10054331-iu876y.html

In the 10 minutes prior to the call start time, you may use the conference access information (including dial-in number(s), the passcode and unique access PIN) provided in the calendar invite that you have received following your pre-registration.

Additionally, a live and archived webcast of this conference call will be available at https://ir.baidu.com.

About Baidu

Founded in 2000, Baidu’s mission is to make the complicated world simpler through technology. Baidu is a leading AI company with strong Internet foundation, trading on NASDAQ under “BIDU” and HKEX under “9888”. One Baidu ADS represents eight Class A ordinary shares.

Contacts

Investors Relations, Baidu, Inc.

Tel: +86-10-5992-8888

Email: ir@baidu.com

5

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, Baidu’s and other parties’ strategic and operational plans, contain forward-looking statements. Baidu may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in announcements made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Baidu’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Baidu’s growth strategies; its future business development, including development of new products and services; its ability to attract and retain users and customers; competition in the Chinese Internet search and newsfeed market; competition for online marketing customers; changes in the Company’s revenues and certain cost or expense items as a percentage of its revenues; the outcome of ongoing, or any future, litigation or arbitration, including those relating to intellectual property rights; the expected growth of the Chinese-language Internet search and newsfeed market and the number of Internet and broadband users in China; Chinese governmental policies relating to the Internet and Internet search providers, and general economic conditions in China and elsewhere. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the Securities and Exchange Commission, and announcements on the website of the Hong Kong Stock Exchange. Baidu does not undertake any obligation to update any forward-looking statement, except as required under applicable law. All information provided in this press release and in the attachments is as of the date of the press release, and Baidu undertakes no duty to update such information, except as required under applicable law.

Non-GAAP Financial Measures

To supplement Baidu’s consolidated financial results presented in accordance with GAAP, Baidu uses the following non-GAAP financial measures: non-GAAP operating income, non-GAAP operating margin, non-GAAP net income attributable to Baidu, non-GAAP net margin, non-GAAP diluted earnings per ADS, adjusted EBITDA, adjusted EBITDA margin, adjusted long-term investments and free cash flow. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.

Baidu believes that these non-GAAP financial measures provide meaningful supplemental information regarding its performance and liquidity by excluding certain items that may not be indicative of its recurring core business operating results, such as operating performance excluding non-cash charges or non-operating in nature. The Company believes that both management and investors benefit from referring to these non-GAAP financial measures in assessing its performance and when planning and forecasting future periods. These non-GAAP financial measures also facilitate management’s internal comparisons to Baidu’s historical performance and liquidity. The Company believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. A limitation of using these non-GAAP financial measures is that these non-GAAP measures exclude certain items that have been and will continue to be for the foreseeable future a significant component in the Company’s results of operations. These non-GAAP financial measures presented here may not be comparable to similarly titled measures presented by other companies. Other companies may calculate similarly titled measures differently, limiting their usefulness as comparative measures to the Company’s data.

6

Non-GAAP operating income represents operating income excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, and one-time employee severance costs.

Non-GAAP net income attributable to Baidu represents net income attributable to Baidu excluding share-based compensation expenses, amortization and impairment of intangible assets resulting from business combinations, one-time employee severance costs, disposal gain or loss, impairment of long-term investments, and fair value gain or loss of long-term investments and exchangeable bonds, adjusted for related income tax effects. Baidu’s share of equity method investments for these non-GAAP reconciling items, amortization and impairment of intangible assets not on the investees’ books, accretion of their redeemable non-controlling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share, adjusted for related income tax effects, are also excluded.

Non-GAAP diluted earnings per ADS represents diluted earnings per ADS calculated by dividing non-GAAP net income attributable to Baidu, by the weighted average number of ordinary shares expressed in ADS. Adjusted EBITDA represents non-GAAP operating income excluding depreciation of fixed assets, and amortization of intangible assets excluding those resulting from business combinations. Adjusted long-term investments represent long-term investments, net, with publicly listed equity method investments adjusted to fair value based on quoted market prices.

For more information on non-GAAP financial measures, please see the tables captioned “Reconciliations of non-GAAP financial measures to the nearest comparable GAAP measure.”

7

Baidu, Inc.

Condensed Consolidated Statements of Income 

(In millions except for per share (or ADS) information, unaudited)

		Three Months Ended
		March 31,				December 31,				March 31,				March 31,
		2025				2025				2026				2026
		RMB				RMB				RMB				US$(2)
Revenue			32,452				32,740				32,075				4,650
Costs and expenses:
Cost of revenue(1)			17,487				18,277				19,589				2,840
Selling, general and administrative(1)			5,913				7,389				4,912				712
Research and development(1)			4,544				5,591				4,381				635
Total costs and expenses			27,944				31,257				28,882				4,187
Operating income			4,508				1,483				3,193				463
Other income:
Interest income			2,664				2,051				1,963				285
Interest expense			(801	)			(651	)			(636	)			(92	)
Foreign exchange loss, net			(210	)			(1,054	)			(989	)			(143	)
Share of earnings from equity method investments			574				1,193				536				78
Others, net			2,260				(296	)			(248	)			(37	)
Total other income, net			4,487				1,243				626				91
Income before income taxes			8,995				2,726				3,819				554
Income tax expense			1,177				1,029				528				76
Net income			7,818				1,697				3,291				478
Net income (loss) attributable to noncontrolling interests			101				(85	)			(154	)			(21	)
Net income attributable to Baidu			7,717				1,782				3,445				499
Earnings per ADS (1 ADS representing 8 Class A ordinary shares):
-Basic			21.86				4.48				9.38				1.36
-Diluted			21.59				3.71				8.76				1.27
Earnings per share for Class A and Class B ordinary shares:
-Basic			2.73				0.56				1.17				0.17
-Diluted			2.70				0.46				1.10				0.16
Weighted average number of Class A and Class B ordinary shares outstanding (in millions):
-Basic			2,751				2,721				2,721				2,721
-Diluted			2,762				2,758				2,764				2,764
(1) Includes share-based compensation expenses as follows:
Cost of revenue			77				79				82				12
Selling, general and administrative			313				252				190				28
Research and development			361				398				291				42
Total share-based compensation expenses			751				729				563				82

(2) All translations from RMB to U.S. dollars are made at a rate of RMB6.8980 to US$1.00, the exchange rate in effect as of March 31, 2026 as set forth in the H.10 statistical release of The Board of Governors of the Federal Reserve System.

8

Baidu, Inc.

Condensed Consolidated Balance Sheets

(In millions, unaudited)

		December 31,				March 31,				March 31,
		2025				2026				2026
		RMB				RMB				US$
ASSETS
Current assets:
Cash and cash equivalents			24,606				29,948				4,342
Restricted cash			225				584				85
Short-term investments, net			90,661				86,942				12,604
Accounts receivable, net			12,972				14,167				2,054
Amounts due from related parties			761				781				113
Other current assets, net			22,745				22,867				3,315
Total current assets			151,970				155,289				22,513
Non-current assets:
Fixed assets, net			26,281				26,848				3,892
Licensed copyrights, net			5,963				6,139				890
Produced content, net			14,575				14,578				2,113
Intangible assets, net			3,891				4,368				633
Goodwill			36,783				36,783				5,332
Long-term investments, net			44,918				42,944				6,226
Long-term time deposits and held-to-maturity investments			123,862				116,390				16,873
Amounts due from related parties			167				119				17
Deferred tax assets, net			4,582				5,266				763
Operating lease right-of-use assets			8,610				8,550				1,239
Other non-current assets			27,555				32,292				4,682
Total non-current assets			297,187				294,277				42,660
Total assets			449,157				449,566				65,173
LIABILITIES, REDEEMABLE NONCONTROLLING INTERESTS AND EQUITY
Current liabilities:
Short-term loans			7,626				3,979				577
Accounts payable and accrued liabilities			38,891				39,479				5,724
Customer deposits and deferred revenue			13,051				12,922				1,873
Deferred income			531				566				82
Long-term loans, current portion			14,765				14,979				2,171
Convertible senior notes, current portion			1,459				1				—
Notes payable, current portion			4,560				6,565				952
Amounts due to related parties			1,988				1,960				284
Operating lease liabilities			3,457				3,398				493
Total current liabilities			86,328				83,849				12,156
Non-current liabilities:
Deferred income			198				192				28
Deferred revenue			723				766				111
Amounts due to related parties			36				30				4
Long-term loans			3,369				7,612				1,104
Notes payable			51,021				46,990				6,812
Convertible senior notes			6,712				6,671				967
Deferred tax liabilities			4,985				5,211				755
Operating lease liabilities			4,108				3,941				571
Other non-current liabilities			1,951				1,956				284
Total non-current liabilities			73,103				73,369				10,636
Total liabilities			159,431				157,218				22,792
Redeemable noncontrolling interests			13,166				13,422				1,946
Equity
Total Baidu shareholders’ equity			266,330				268,886				38,980
Noncontrolling interests			10,230				10,040				1,455
Total equity			276,560				278,926				40,435
Total liabilities, redeemable noncontrolling interests, and equity			449,157				449,566				65,173

9

Baidu, Inc.

Selected Information

(In millions, unaudited)

		Three months ended																Three months ended																Three months ended																Three months ended
		March 31, 2025 (RMB)																December 31, 2025 (RMB)																March 31, 2026 (RMB)																March 31, 2026 (US$)
		Baidu General Business				iQIYI				Elim & adj(2)				Baidu, Inc.				Baidu General Business				iQIYI				Elim & adj(2)				Baidu, Inc.				Baidu General Business				iQIYI				Elim & adj(2)				Baidu, Inc.				Baidu General Business				iQIYI				Elim & adj(2)				Baidu, Inc.
Revenue			25,463				7,186				(197	)			32,452				26,112				6,794				(166	)			32,740				26,001				6,226				(152	)			32,075				3,769				903				(22	)			4,650
Costs and expenses:
Cost of revenue(1)			12,246				5,406				(165	)			17,487				13,042				5,376				(141	)			18,277				14,498				5,233				(142	)			19,589				2,102				759				(21	)			2,840
Selling, general and administrative(1)			4,921				1,026				(34	)			5,913				6,455				946				(12	)			7,389				4,109				817				(14	)			4,912				596				118				(2	)			712
Research and development(1)			4,132				412				—				4,544				5,174				417				—				5,591				3,978				404				(1	)			4,381				576				59				—				635
Total costs and expenses			21,299				6,844				(199	)			27,944				24,671				6,739				(153	)			31,257				22,585				6,454				(157	)			28,882				3,274				936				(23	)			4,187
Operating income (loss)			4,164				342				2				4,508				1,441				55				(13	)			1,483				3,416				(228	)			5				3,193				495				(33	)			1				463
Operating margin			16	%			5	%							14	%			6	%			1	%							5	%			13	%			(4	%)							10	%
Add: total other income (loss), net			4,602				(115	)			—				4,487				1,270				(27	)			—				1,243				654				(28	)			—				626				95				(4	)			—				91
Less: income tax expense			1,136				41				—				1,177				993				36				—				1,029				491				37				—				528				71				5				—				76
Less: net income (loss) attributable to NCI			(3	)			4				100	(3)			101				(79	)			(2	)			(4	)(3)			(85	)			6				1				(161	)(3)			(154	)			1				—				(22	)(3)			(21	)
Net income (loss) attributable to Baidu			7,633				182				(98	)			7,717				1,797				(6	)			(9	)			1,782				3,573				(294	)			166				3,445				518				(42	)			23				499
Net margin			30	%			3	%							24	%			7	%			(0	%)							5	%			14	%			(5	%)							11	%
Non-GAAP financial measures:
Operating income (loss) (non-GAAP)			4,872				459								5,333				2,837				143								2,967				3,950				(148	)							3,807				573				(22	)							552
Operating margin (non-GAAP)			19	%			6	%							16	%			11	%			2	%							9	%			15	%			(2	%)							12	%
Net income (loss) attributable to Baidu (non-GAAP)			6,330				304								6,469				3,869				109								3,907				4,433				(233	)							4,332				643				(34	)							628
Net margin (non-GAAP)			25	%			4	%							20	%			15	%			2	%							12	%			17	%			(4	%)							14	%
Adjusted EBITDA			6,712				495								7,209				4,544				196								4,727				6,050				(101	)							5,954				877				(15	)							863
Adjusted EBITDA margin			26	%			7	%							22	%			17	%			3	%							14	%			23	%			(2	%)							19	%
(1)   Includes share-based compensation as follows:
Cost of revenue			50				27								77				56				23								79				59				23								82				9				3								12
Selling, general and administrative			257				56								313				219				33								252				161				29								190				24				4								28
Research and development			329				32								361				368				30								398				265				26								291				38				4								42
Total share-based compensation			636				115								751				643				86								729				485				78								563				71				11								82
(2)   Relates to intersegment eliminations and adjustments (3)   Relates to the net income attributable to iQIYI noncontrolling interests

10

Baidu, Inc.

Condensed Consolidated Statements of Cash Flows

(In millions, unaudited)

		Three months ended												Three months ended												Three months ended												Three months ended
		March 31, 2025 (RMB)												December 31, 2025 (RMB)												March 31, 2026 (RMB)												March 31, 2026 (US$)
		Baidu excl. iQIYI				iQIYI				Baidu, Inc.				Baidu excl. iQIYI				iQIYI				Baidu, Inc.				Baidu excl. iQIYI				iQIYI				Baidu, Inc.				Baidu excl. iQIYI				iQIYI				Baidu, Inc.
Net cash provided by (used in) operating activities			(6,340	)			339				(6,001	)			2,562				47				2,609				2,484				186				2,670				360				27				387
Net cash provided by (used in) investing activities			(1,175	)			(30	)			(1,205	)			(17,439	)			(947	)			(18,386	)			5,217				(275	)			4,942				756				(40	)			716
Net cash provided by (used in) financing activities			19,639				860				20,499				595				518				1,113				(702	)			(933	)			(1,635	)			(102	)			(135	)			(237	)
Effect of exchange rate changes on cash, cash equivalents and restricted cash			(5	)			(1	)			(6	)			(295	)			(10	)			(305	)			(241	)			(35	)			(276	)			(34	)			(5	)			(39	)
Net increase (decrease) in cash, cash equivalents and restricted cash			12,119				1,168				13,287				(14,577	)			(392	)			(14,969	)			6,758				(1,057	)			5,701				980				(153	)			827
Cash, cash equivalents and restricted cash
At beginning of period			32,999				3,590				36,589				35,030				4,770				39,800				20,453				4,378				24,831				2,965				635				3,600
At end of period			45,118				4,758				49,876				20,453				4,378				24,831				27,211				3,321				30,532				3,945				482				4,427
Net cash provided by (used in) operating activities			(6,340	)			339				(6,001	)			2,562				47				2,609				2,484				186				2,670				360				27				387
Less: Capital expenditures			(2,869	)			(31	)			(2,900	)			(1,952	)			(20	)			(1,972	)			(5,839	)			(77	)			(5,916	)			(846	)			(11	)			(857	)
Free cash flow			(9,209	)			308				(8,901	)			610				27				637				(3,355	)			109				(3,246	)			(486	)			16				(470	)

Note: Baidu excl. iQIYI represents Baidu, Inc. minus iQIYI’s consolidated cash flows.

11

Baidu, Inc.

Reconciliations of Non-GAAP Financial Measures to the Nearest Comparable GAAP Measures 

(In millions except for per ADS information, unaudited)

		Three months ended												Three months ended												Three months ended												Three months ended
		March 31, 2025 (RMB)												December 31, 2025 (RMB)												March 31, 2026 (RMB)												March 31, 2026 (US$)
		Baidu General Business				iQIYI				Baidu, Inc.				Baidu General Business				iQIYI				Baidu, Inc.				Baidu General Business				iQIYI				Baidu, Inc.				Baidu General Business				iQIYI				Baidu, Inc.
Operating income (loss)			4,164				342				4,508				1,441				55				1,483				3,416				(228	)			3,193				495				(33	)			463
Add: Share-based compensation expenses			636				115				751				643				86				729				485				78				563				71				11				82
Add: Amortization and impairment of intangible assets resulting from business combinations			72				2				74				45				2				47				49				2				51				7				—				7
Add: One-time employee severance costs			—				—				—				708				—				708				—				—				—				—				—				—
Operating income (loss) (non-GAAP)			4,872				459				5,333				2,837				143				2,967				3,950				(148	)			3,807				573				(22	)			552
Add: Depreciation of fixed assets and amortization of intangible assets(1)			1,840				36				1,876				1,707				53				1,760				2,100				47				2,147				304				7				311
Adjusted EBITDA			6,712				495				7,209				4,544				196				4,727				6,050				(101	)			5,954				877				(15	)			863
Net income (loss) attributable to Baidu			7,633				182				7,717				1,797				(6	)			1,782				3,573				(294	)			3,445				518				(42	)			499
Add: Share-based compensation expenses			635				115				687				642				86				681				484				78				519				70				11				75
Add: Amortization and impairment of intangible assets resulting from business combinations			70				2				71				43				2				44				47				2				48				7				—				7
Add: One-time employee severance costs			—				—				—				708				—				708				—				—				—				—				—				—
Add: Disposal loss (gain)			(91	)			—				(91	)			31				—				31				(2	)			—				(2	)			—				—				—
Add: Impairment of long-term investments			—				2				1				59				10				64				79				9				83				11				1				12
Add: Fair value loss (gain) of long-term investments and exchangeable bonds			(1,889	)			(2	)			(1,890	)			923				17				931				378				(28	)			365				55				(4	)			53
Add: Reconciling items on equity method investments(2)			(66	)			5				(64	)			(431	)			—				(431	)			(44	)			—				(44	)			(6	)			—				(6	)
Add: Tax effects on non-GAAP adjustments(3)			38				—				38				97				—				97				(82	)			—				(82	)			(12	)			—				(12	)
Net income (loss) attributable to Baidu (non-GAAP)			6,330				304				6,469				3,869				109				3,907				4,433				(233	)			4,332				643				(34	)			628
Diluted earnings per ADS											21.59												3.71												8.76												1.27
Add: Accretion of the redeemable noncontrolling interests											0.57												0.75												0.74												0.11
Add: Non-GAAP adjustments to earnings per ADS											(3.62	)											6.16												2.56												0.37
Diluted earnings per ADS (non-GAAP)											18.54												10.62												12.06												1.75

(1) This represents amortization of intangible assets excluding those resulting from business combinations.

(2) This represents Baidu’s share of equity method investments for other non-GAAP reconciling items, amortization and impairment of intangible assets not on the investee’s books, accretion of their redeemable noncontrolling interests, and the gain or loss associated with the issuance of shares by the investees at a price higher or lower than the carrying value per share.

(3) This represents tax impact of all non-GAAP adjustments.

12

FAQ

How much revenue did Baidu (BIDU) report for Q1 2026?

Baidu reported Q1 2026 revenue of RMB32.1 billion (about $4.65 billion). Revenue from Baidu General Business was RMB26.0 billion, while iQIYI contributed RMB6.2 billion, reflecting a 2% sequential decline at the group level and flat quarter-over-quarter performance for Baidu General Business.

How fast is Baidu’s Core AI-powered Business growing in Q1 2026?

Baidu’s Core AI-powered Business generated RMB13.6 billion in Q1 2026, up 49% year over year. It also grew 21% quarter over quarter and accounted for 52% of Baidu General Business revenue, showing AI is becoming the company’s primary revenue engine versus legacy segments.

What were Baidu’s profitability and margins in Q1 2026?

Baidu recorded operating income of RMB3.2 billion in Q1 2026, with a 10% operating margin. Net income attributable to Baidu was RMB3.4 billion, yielding an 11% net margin. On a non-GAAP basis, net income was RMB4.3 billion with a 14% margin, and adjusted EBITDA margin reached 19%.

How did Baidu’s advertising and legacy businesses perform in Q1 2026?

Online Marketing Services revenue fell to RMB12.6 billion, down 22% year over year and 17% quarter over quarter. Legacy Business revenue declined to RMB10.2 billion, down 29% year over year and 18% quarter over quarter, highlighting continued pressure on traditional advertising and legacy operations.

What was Baidu’s cash position and operating cash flow in Q1 2026?

As of March 31, 2026, Baidu held total cash and investments of RMB279.3 billion (about $40.49 billion). Operating cash flow for the quarter was RMB2.7 billion (around $387 million), indicating the business continued to generate positive cash despite mixed revenue trends across segments.

How did Baidu’s AI Cloud Infra business perform in Q1 2026?

AI Cloud Infra revenue reached RMB8.8 billion in Q1 2026, supported by strong enterprise demand. This represented 79% year-over-year growth and 52% quarter-over-quarter growth, making AI Cloud one of the fastest-growing components within Baidu’s Core AI-powered Business portfolio.

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