Baidu (BIDU) furnishes Q2 2025 results and GAAP–IFRS reconciliation

Rhea-AI Filing Summary

Baidu, Inc. submitted a Form 6-K as a foreign private issuer for August 2025. The company is furnishing a press release that announces its unaudited financial results for the quarter ended June 30, 2025, as exhibit 99.1.

The filing also includes, as exhibit 99.2, a reconciliation outlining the material differences between Baidu’s unaudited second-quarter 2025 results prepared under U.S. GAAP and under International Financial Reporting Standards, as required by the Hong Kong Stock Exchange listing rules.

Form 6-K: How Foreign Companies Report to the SEC →

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of August 2025

Commission File Number: 000-51469

BAIDU, INC.

Baidu Campus

No. 10 Shangdi 10th Street

Haidian District, Beijing 100085

The People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒    Form 40-F ☐

EXPLANATORY NOTE

Baidu, Inc. (the “Company”) hereby furnishes the press release announcing its unaudited financial results for the quarter ended June 30, 2025, which is attached hereto as exhibit 99.1. Pursuant to the Rules Governing the Listing of Securities on the Hong Kong Stock Exchange, the Company hereby also furnishes the reconciliation of the material differences between its unaudited financial results for the quarter ended June 30, 2025 prepared under the U.S. Generally Accepted Accounting Principles and the International Financial Reporting Standards, which is attached hereto as exhibit 99.2.

EXHIBIT INDEX

Exhibit No.		Description
99.1		Press Release –– Baidu Announces Second Quarter 2025 Results
99.2		Reconciliation Between the U.S. Generally Accepted Accounting Principles and the International Financial Reporting Standards

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

BAIDU, INC.
By		:		/s/ Haijian He
Name		:		Haijian He
Title		:		Chief Financial Officer

Date: August 20, 2025

FAQ

What does Baidu (BIDU) disclose in this August 2025 Form 6-K?

Baidu’s Form 6-K for August 2025 furnishes a press release with unaudited financial results for the quarter ended June 30, 2025, and a separate exhibit reconciling differences between U.S. GAAP and IFRS reporting, as required by its Hong Kong listing rules.

Which financial period is covered by Baidu (BIDU) in this 6-K filing?

The filing covers Baidu’s unaudited financial results for the quarter ended June 30, 2025. These results are provided through an attached press release and a reconciliation exhibit comparing U.S. GAAP and IFRS presentation of the same second-quarter 2025 financial information.

What exhibits are included in Baidu’s (BIDU) August 2025 Form 6-K?

The Form 6-K includes two key exhibits: 99.1, a press release titled “Baidu Announces Second Quarter 2025 Results,” and 99.2, a reconciliation of material differences between U.S. GAAP and IFRS for those unaudited second-quarter 2025 financial results.

Why does Baidu (BIDU) provide a GAAP to IFRS reconciliation in this filing?

Baidu provides a reconciliation between U.S. GAAP and IFRS because Hong Kong Stock Exchange listing rules require disclosure of material differences. Exhibit 99.2 details how its unaudited second-quarter 2025 results differ when presented under these two accounting frameworks.

Who signed Baidu’s (BIDU) August 2025 Form 6-K and in what capacity?

The Form 6-K was signed on behalf of Baidu, Inc. by Haijian He, who is identified as the company’s Chief Financial Officer. The signature confirms the company has duly caused the report to be submitted under the Securities Exchange Act of 1934.

Does Baidu’s (BIDU) Form 6-K state whether results are audited or unaudited?

Yes. The document explains that the furnished financial results for the quarter ended June 30, 2025 are unaudited. Both the press release and the GAAP–IFRS reconciliation explicitly relate to these unaudited second-quarter 2025 financial figures.