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Booking Holdings Inc. (BKNG) reported that Executive Vice President and General Counsel Peter J. Millones sold common stock in multiple open-market transactions on August 17, 2026. Across nine tranches, he sold a total of 50,050 shares at weighted-average per-share prices ranging from about $204.91 to $212.88. The sales were executed pursuant to a Rule 10b5-1(c) trading plan that was adopted on November 26, 2024, meaning the transactions followed a pre-arranged schedule rather than discretionary same-day decisions.
Booking Holdings Inc. (BKNG) director Vanessa Ames Wittman reported a sale of common stock. On 2026-08-17, she sold 375 shares of Booking Holdings common stock at $211.00 per share in an open-market or private transaction. After this transaction, she directly held 16,133 shares. The sale was executed pursuant to a Rule 10b5-1(c) sales plan that was adopted on June 2, 2025.
Booking Holdings Inc. insider Vanessa Wittman filed a notice of proposed sale of 375 shares of common stock through Merrill Lynch. The shares have an estimated aggregate market value of $79,125.00 and are listed on NASDAQ, with a proposed sale date of 08/17/2026.
The shares to be sold are tied to a 06/09/2020 vesting of a restricted stock unit award granted under the issuer’s equity compensation plan. In the prior three months, Wittman also reported selling 1,125 shares of common stock on 07/28/2026 for $216,000.00.
Booking Holdings Inc. Chief Financial Officer Ewout L. Steenbergen reported multiple open-market sales of common stock. On August 12, 2026, he sold a total of 20,000 shares in several tranches at weighted average prices between approximately $208 and $213 per share. The transactions were executed pursuant to a pre-arranged Rule 10b5-1(c) trading plan adopted on May 13, 2026.
Booking Holdings Inc. director Robert J. Mylod Jr. reported an indirect sale of 1,000 shares of Common Stock on August 5, 2026 at $206.70 per share by Annox Capital, LLC under a Rule 10b5-1(c) trading plan adopted August 7, 2025. Following the sale, Annox Capital reports 15,000 shares, and Mylod reports 69,565 shares held directly; he may be deemed to beneficially own Annox’s shares but disclaims ownership beyond his pecuniary interest.
Annox Capital LLC filed to sell 1,000 shares of BKNG common stock through UBS Financial Services, Inc., with an approximate aggregate market value of $206,700.00, to be sold on or after August 5, 2026 on Nasdaq. The shares relate to a grant made to a director dated September 1, 2022. Annox Capital LLC also reports that during the past three months it sold 5,000 shares of common stock on July 29, 2026 for total proceeds of $1,000,000.00.
Booking Holdings Inc. has filed an automatic shelf registration statement on Form S-3 as a well-known seasoned issuer. The shelf allows Booking to offer, from time to time, an indeterminate amount of common stock, debt securities, preferred stock, warrants, depositary shares, and units.
Any specific offering will be detailed in a prospectus supplement, including pricing, terms, and distribution method. Net proceeds are expected to be used for general corporate purposes, which may include debt repayment, share repurchases, and acquisitions. As of July 27, 2026, Booking had 751,380,500 shares of common stock outstanding out of 25,000,000,000 authorized (after a 25-for-1 stock split on April 2, 2026), and 150,000,000 authorized preferred shares with none outstanding.
Booking Holdings Inc. reported second quarter 2026 results with revenue of $7.4B, up 8% year over year, and gross bookings of $51.0B, up 9% (about 8% on a constant currency basis). Room nights rose 5% to 325 million.
GAAP net income was $2.0B, up 118%, with GAAP EPS of $2.53 up 131%. Adjusted net income was $2.0B, up 8%, and Adjusted EPS was $2.54, up 15%. Adjusted EBITDA reached $2.6B, up 9%, for a 36.0% margin, while net income margin was 26.5% compared with 13.2% a year earlier.
Net cash provided by operating activities was $3.7B and free cash flow $3.6B, both up 16%. The company repurchased $3.7B of stock in the quarter, with $14.5B remaining under authorization, declared a $0.42 per share dividend for payment on September 30, 2026, and increased expected annual run-rate savings from its Transformation Program to approximately $650 million by the end of 2027. Management issued guidance for Q3 and full-year 2026 calling for single-digit year-over-year growth ranges in room nights, gross bookings, revenue, Adjusted EBITDA and Adjusted EPS.