Booking HR chief sells 1,500 shares at $173

Booking Holdings’ chief human resources officer disclosed a pre-planned sale of 1,500 shares under a Rule 10b5-1 trading plan, while retaining a substantial direct stake.

Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) reported that Chief Human Resources Officer Paulo Pisano sold 1,500 shares of Common Stock on September 15, 2026 in a sale described as an open market or private transaction at $173.02 per share. After this sale, he held 71,900 shares directly.

The transaction was made pursuant to a Rule 10b5-1(c) sales plan that was adopted on June 1, 2026, indicating it was pre-arranged under that trading framework.

Insider Trade Summary 10b5-1

Net Seller: 1,500 shares

Net Sell 1 txn

Insider Pisano Paulo

Role CHIEF HUMAN RESOURCES OFFICER

Sold 1,500 shs ($260K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	1,500	$173.02	$260K

Holdings After Transaction: Common Stock — 71,900 shares (Direct)

Footnotes (1)

1. F1. The 10b5-1(c) sales plan was adopted on June 1, 2026.

Key Figures

Shares sold: 1,500 shares Sale price per share: $173.02 per share Shares held after transaction: 71,900 shares +1 more

4 metrics

Shares sold 1,500 shares Common Stock sale reported for September 15, 2026

Sale price per share $173.02 per share Price for the 1,500 shares sold on September 15, 2026

Shares held after transaction 71,900 shares Direct ownership by Paulo Pisano after the reported sale

Rule 10b5-1 plan adoption date June 1, 2026 Adoption date of the sales plan covering the reported transaction

Key Terms

Rule 10b5-1(c), open market or private transaction, Common Stock

3 terms

Rule 10b5-1(c) regulatory

"The 10b5-1(c) sales plan was adopted on June 1, 2026."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

open market or private transaction financial

"Sale in open market or private transaction"

Common Stock financial

"sold 1,500 shares of Common Stock on September 15, 2026"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did BKNG disclose for Paulo Pisano?

BKNG disclosed that Chief Human Resources Officer Paulo Pisano sold 1,500 shares of Common Stock on September 15, 2026 in a transaction described as an open market or private sale.

At what price were the BKNG shares sold by Paulo Pisano?

The 1,500 BKNG shares sold by Paulo Pisano on September 15, 2026 were reported at a price of $173.02 per share.

How many BKNG shares does Paulo Pisano hold after this transaction?

After the September 15, 2026 sale, Paulo Pisano directly held 71,900 shares of Booking Holdings Inc. Common Stock.

Was the BKNG insider sale made under a Rule 10b5-1 plan?

Yes. The sale was made pursuant to a Rule 10b5-1(c) sales plan that was adopted on June 1, 2026, indicating it was pre-arranged under that trading framework.

What is Paulo Pisano’s role at Booking Holdings Inc. (BKNG)?

Paulo Pisano is reported as the Chief Human Resources Officer of Booking Holdings Inc. in connection with this insider transaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/16/2026 - 04:15 PM Accepted by SEC EDGAR 09/16/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pisano Paulo

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF HUMAN RESOURCES OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	09/15/2026		S		1,500	D	$173.02	71,900	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 1, 2026.

	/s/ Vijay Iyer, Attorney-in-Fact	09/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)