Booking HR chief sells 3,000 shares at $203

Booking Holdings Inc. (BKNG) reported that its Chief Human Resources Officer, Paulo Pisano, sold 3,000 shares of Common Stock on 2026-08-31 at a price of $203.48 per share in an open market or private transaction.

Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) reported that its Chief Human Resources Officer, Paulo Pisano, sold 3,000 shares of Common Stock on 2026-08-31 at a price of $203.48 per share in an open market or private transaction. After this sale, he directly holds 73,400 shares. The transaction was executed under a Rule 10b5-1(c) trading plan adopted on June 1, 2026.

Insider Trade Summary 10b5-1

Net Seller: 3,000 shares

Net Sell 1 txn

Insider Pisano Paulo

Role CHIEF HUMAN RESOURCES OFFICER

Sold 3,000 shs ($610K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1	3,000	$203.48	$610K

Holdings After Transaction: Common Stock — 73,400 shares (Direct)

Footnotes (1)

1. F1. The 10b5-1(c) sales plan was adopted on June 1, 2026.

Key Figures

Shares sold: 3,000 shares of Common Stock Sale price per share: $203.48 per share Shares held after transaction: 73,400 shares +1 more

4 metrics

Shares sold 3,000 shares of Common Stock Sale on 2026-08-31 by Chief Human Resources Officer Paulo Pisano

Sale price per share $203.48 per share Price for 3,000 shares sold on 2026-08-31

Shares held after transaction 73,400 shares Direct ownership by Paulo Pisano following the 2026-08-31 sale

Rule 10b5-1(c) plan adoption date June 1, 2026 Trading plan under which the reported sale was executed

Key Terms

Rule 10b5-1(c), Common Stock, open market or private transaction

3 terms

Rule 10b5-1(c) regulatory

"The 10b5-1(c) sales plan was adopted on June 1, 2026."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

Common Stock financial

"security_title: "Common Stock" for the reported transaction"

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

open market or private transaction financial

"transaction_code_description: "Sale in open market or private transaction""

FAQ

What insider transaction did BKNG report for Paulo Pisano?

Booking Holdings Inc. reported that Chief Human Resources Officer Paulo Pisano sold 3,000 shares of Common Stock on 2026-08-31 at $203.48 per share in an open market or private transaction.

How many BKNG shares does Paulo Pisano hold after this transaction?

After the reported sale, Paulo Pisano directly holds 73,400 shares of Booking Holdings Inc. Common Stock, as stated in the filing.

Was the BKNG insider sale by Paulo Pisano under a Rule 10b5-1 plan?

Yes. The filing states the sale was made under a Rule 10b5-1(c) trading plan that was adopted on June 1, 2026.

What was the sale price for Paulo Pisano’s BKNG shares?

The 3,000 shares of Booking Holdings Inc. Common Stock were sold at a price of $203.48 per share.

What is Paulo Pisano’s role at Booking Holdings Inc. (BKNG)?

The filing identifies Paulo Pisano as an officer of Booking Holdings Inc., serving as Chief Human Resources Officer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/01/2026 - 04:15 PM Accepted by SEC EDGAR 09/01/2026 - 04:15 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Pisano Paulo

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CHIEF HUMAN RESOURCES OFFICER

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/31/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	08/31/2026		S		3,000	D	$203.48	73,400	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on June 1, 2026.

	/s/ Vijay Iyer, Attorney-in-Fact	09/01/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)