OpenTable and Visa Extend Their Agreement in the U.S., Mexico and Canada
The U.S. expansion follows over 80 bespoke events during the past two years, the majority of which sold out.
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Rhea-AI Summary
OpenTable (BKNG) and Visa renewed their agreement across the U.S., Mexico and Canada to expand dining reservations and events.
A new multi-year agreement continues the Visa Dining Collection in Canada and Mexico, with additional restaurants planned. The companies are also expanding their U.S. events program through 2029 and adding events in Mexico and Canada. Eligible Visa Infinite cardholders worldwide traveling to Mexico or Canada will be able to book held tables and events at participating restaurants; those visiting the U.S. can book special events. North American event details will be announced later.
News Explained
The U.S. events program being expanded had more than 80 bespoke events over the prior two years, most of which OpenTable says sold out.
Key Figures
- U.S. events program horizon
- Through 2029
- Expanded OpenTable-Visa events program
- Events held
- Over 80 events; majority sold out
- U.S. events calendar over the past two years
- Dining likelihood
- 48%
- Americans surveyed said they were more likely to dine at a restaurant hosting a pop-up, collaboration, or special experience
AI-generated analysis. How Rhea-AI works. Not financial advice.
Building on strong diner demand, the renewed agreement extends the Visa Dining Collection in
The Visa Dining Collection Grows Across Canada and
The Visa Dining Collection will continue as part of a new multi-year agreement in
The participating portfolio includes restaurants from MICHELIN Starred venues to local favorites and beloved culinary destinations. Existing restaurants within the Visa Dining Collection are returning to the program including Mon Lapin and Rôtisserie La Lune in
Eligible Visa cardholders in
"We're excited to enter into a new era of our collaboration with Visa that brings more restaurants to the Visa Dining Collection in
Events Continue in the
In addition to delivering events programming in
The expansion comes following a successful events calendar over the past two years, which saw over 80 bespoke events, the majority of which sold out. This includes Friends in Town, where chefs invited their friends to town to cook one-of-a-kind collaboration dinners, and Off the Clock, an after-hours dining experience inspired by late-night chef rituals. It also reflects a growing demand for dining experiences that go beyond the norm, which diners are seeking out more than ever. This year,
To explore the Visa Dining Collection, visit pages for
*Methodology
An online survey was conducted by WALR among 1527 US respondents, with quotas weighted for major cities. Fieldwork took place between September 3rd – September 9th 2025. Data has been collected adhering to MRS (Market Research Society) and ESOMAR guidelines to ensure ethical and accurate data collection.
About OpenTable
OpenTable, a global leader in restaurant tech and part of Booking Holdings, Inc. (NASDAQ:BKNG), helps more than 70,000 restaurants worldwide fill 2 billion seats a year. OpenTable's world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.
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SOURCE OpenTable, Inc.