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Booking (NASDAQ: BKNG) legal chief sells 50K shares in pre-set trading plan

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) reported that Executive Vice President and General Counsel Peter J. Millones sold common stock in multiple open-market transactions on August 17, 2026. Across nine tranches, he sold a total of 50,050 shares at weighted-average per-share prices ranging from about $204.91 to $212.88. The sales were executed pursuant to a Rule 10b5-1(c) trading plan that was adopted on November 26, 2024, meaning the transactions followed a pre-arranged schedule rather than discretionary same-day decisions.

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Insider MILLONES PETER J
Role EXECUTIVE VP, GENERAL COUNSEL
Sold 50,050 shs ($10.39M)
Type Security Shares Price Value
Sale Common Stock F1, F2 9,325 $204.9107 $1.91M
Sale Common Stock F1, F3 12,333 $205.7623 $2.54M
Sale Common Stock F1, F4 2,627 $206.5809 $543K
Sale Common Stock F1, F5 8,660 $208.0497 $1.80M
Sale Common Stock F1, F6 5,019 $208.7261 $1.05M
Sale Common Stock F1, F7 5,174 $210.0007 $1.09M
Sale Common Stock F1, F8 3,632 $211.0293 $766K
Sale Common Stock F1, F9 2,890 $212.3152 $614K
Sale Common Stock F1, F10 390 $212.88 $83K
Holdings After Transaction: Common Stock — 375,025 shares (Direct)
Footnotes (10)
  1. F1. The 10b5-1(c) sales plan was adopted on November 26, 2024.
  2. F2. Represents the weighted average sales price. The range of prices received for the reported transactions was $204.35 - $205.34. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  3. F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $205.35 - $206.34. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  4. F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $206.35 - $207.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  5. F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $207.50 - $208.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  6. F6. Represents the weighted average sales price. The range of prices received for the reported transactions was $208.50 - $209.25. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  7. F7. Represents the weighted average sales price. The range of prices received for the reported transactions was $209.53 - $210.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  8. F8. Represents the weighted average sales price. The range of prices received for the reported transactions was $210.53 - $211.45. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  9. F9. Represents the weighted average sales price. The range of prices received for the reported transactions was $211.73 - $212.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
  10. F10. Represents the weighted average sales price. The range of prices received for the reported transactions was $212.73 - $213.26. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
Total shares sold 50,050 shares Aggregate of all reported common stock sales on August 17, 2026
Shares in largest tranche 12,333 shares Single largest reported sale of common stock on August 17, 2026
Lowest reported weighted-average price $204.9107 per share Weighted-average price for a 9,325-share sale of common stock
Highest reported per-share price $212.8800 per share Per-share price for a 390-share sale of common stock
10b5-1 plan adoption date November 26, 2024 Adoption date of the Rule 10b5-1(c) sales plan covering these trades
Sell transactions count 9 Number of separate non-derivative sale transactions reported
Rule 10b5-1(c) regulatory
"The 10b5-1(c) sales plan was adopted on November 26, 2024"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
weighted average sales price financial
"Represents the weighted average sales price. The range of prices received"
open market or private transaction financial
"Sale in open market or private transaction"

FAQ

What insider transaction did BKNG report for Peter J. Millones on August 17, 2026?
Booking Holdings reported that Peter J. Millones sold 50,050 shares of BKNG common stock on August 17, 2026 in multiple open-market transactions, at weighted-average prices between roughly $204.91 and $212.88 per share.

Were the August 17, 2026 BKNG insider sales under a Rule 10b5-1 plan?
Yes. The reported sales by Peter J. Millones were made under a Rule 10b5-1(c) sales plan, which the company states was adopted on November 26, 2024, indicating they followed a pre-established trading schedule.

How many separate sale transactions did BKNG’s Peter J. Millones report on Form 4?
The Form 4 lists nine separate non-derivative sales of BKNG common stock by Peter J. Millones on August 17, 2026, each with its own share amount and weighted-average price within specified intraday price ranges.

What price range did BKNG disclose for Peter J. Millones’ August 17, 2026 stock sales?
For the August 17, 2026 trades, Booking Holdings disclosed weighted-average prices per tranche from about $204.35–$205.34 on the low end up to $212.73–$213.26 on the high end, covering all shares sold that day.

What position does Peter J. Millones hold at BKNG in this Form 4 filing?
In this Form 4, Peter J. Millones is identified as an Executive Vice President and General Counsel of Booking Holdings Inc., making the reported transactions those of a senior executive officer subject to insider reporting requirements.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
MILLONES PETER J
(Last)(First)(Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CONNECTICUT 06854
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EXECUTIVE VP, GENERAL COUNSEL
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/17/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock(1)(2)08/17/2026S9,325D$204.9107415,750D
Common Stock(1)(3)08/17/2026S12,333D$205.7623403,417D
Common Stock(1)(4)08/17/2026S2,627D$206.5809400,790D
Common Stock(1)(5)08/17/2026S8,660D$208.0497392,130D
Common Stock(1)(6)08/17/2026S5,019D$208.7261387,111D
Common Stock(1)(7)08/17/2026S5,174D$210.0007381,937D
Common Stock(1)(8)08/17/2026S3,632D$211.0293378,305D
Common Stock(1)(9)08/17/2026S2,890D$212.3152375,415D
Common Stock(1)(10)08/17/2026S390D$212.88375,025D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on November 26, 2024.
2. Represents the weighted average sales price. The range of prices received for the reported transactions was $204.35 - $205.34. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $205.35 - $206.34. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
4. Represents the weighted average sales price. The range of prices received for the reported transactions was $206.35 - $207.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
5. Represents the weighted average sales price. The range of prices received for the reported transactions was $207.50 - $208.49. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
6. Represents the weighted average sales price. The range of prices received for the reported transactions was $208.50 - $209.25. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
7. Represents the weighted average sales price. The range of prices received for the reported transactions was $209.53 - $210.51. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
8. Represents the weighted average sales price. The range of prices received for the reported transactions was $210.53 - $211.45. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
9. Represents the weighted average sales price. The range of prices received for the reported transactions was $211.73 - $212.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
10. Represents the weighted average sales price. The range of prices received for the reported transactions was $212.73 - $213.26. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact08/18/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR