RITZ® Brand Introduces Gluten Free Crackers in Original Flavor
The retail rollout starts with Walmart and Albertsons before a planned nationwide expansion in February 2027.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Mondelēz International (MDLZ) is launching RITZ Gluten Free Crackers in Original Flavor, adding a certified gluten free version to the brand. The crackers will be available at Walmart and Albertsons starting October 2026, with expansion to retailers nationwide planned for February 2027. The 8 oz package has a suggested retail price of $4.49. The product contains no artificial colors or flavors; the company said consumers have requested a gluten free version for years.
Positive
- Minor point. Forward-looking: it has not happened yet and may not happen.RITZ Gluten Free Original launches in an 8 oz package at a suggested retail price of $4.49.
- Minor point. Forward-looking: it has not happened yet and may not happen.Retail availability starts at Walmart and Albertsons in October 2026, with nationwide expansion planned for February 2027.
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
For years, gluten free fans have asked for RITZ® products at their gatherings. Now, just in time for the holidays, RITZ® Gluten Free Original crackers deliver the golden-baked, buttery flavor they’ll love.
EAST HANOVER, N.J., Oct. 19, 2026 (GLOBE NEWSWIRE) -- For over 90 years, RITZ® Crackers have been at the center of the table. Today, the RITZ® brand is launching RITZ® Gluten Free Crackers in Original Flavor delivering the iconic, flaky, golden-baked, buttery flavored RITZ® Cracker experience that you know and love, now in the certified gluten free version that fans have been asking for.
Whether topped with cucumber and hummus for an afternoon snack, layered with brie and fig jam for a holiday gathering, or crumbled into a casserole, RITZ® Gluten Free crackers welcome all toppings, all occasions and even more snackers. This versatile cracker is baked for everyday snacking, elevated entertaining, and everything in between.
"RITZ® is a modern brand built for today's shared moments, and our fans have been asking for a gluten free version for years," said Olympia Portale, Senior Director, Core Crackers and Head of Savory Portfolio Strategy at Mondelēz International. "RITZ® Gluten Free Original crackers deliver the same great taste consumers love in our RITZ® Original crackers and contain no artificial colors or flavors. Everyone deserves a seat at the RITZ® brand table."
RITZ® Gluten Free Crackers will be available starting October 2026 at Walmart and Albertsons, expanding to retailers nationwide in February 2027. The new 8 oz package will be available for a suggested retail price of
About RITZ® Crackers
RITZ® Crackers, a brand of Mondelēz International, has been America's go-to cracker for snacking and entertaining since 1934. Known for their signature buttery flavor and golden-baked, flaky texture, RITZ® Crackers are a versatile staple for any occasion.
For more information, visit RITZ® Crackers at www.RITZCrackers.com and follow the brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately
| Contacts: | Sylvie Russo | ||
| (Mondelēz Media) | |||
| 1-847-943-4772 | |||
| news@mdlz.com |
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When and where will Mondelēz's RITZ Gluten Free Original crackers be available?
RITZ Gluten Free Original crackers will be available at Walmart and Albertsons starting October 2026, with expansion to retailers nationwide planned for February 2027.