THE RITZ® BRAND RETURNS TO THE BIG GAME WITH BITE-SIZED FUN IN 2027
Mondelēz International (MDLZ) will feature its RITZ brand in a Big Game advertisement on February 14, 2027, for the third consecutive year.
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Mondelēz International (MDLZ) will feature its RITZ brand in a Big Game advertisement on February 14, 2027, for the third consecutive year.
The 30-second advertisement will air during the second quarter and spotlight RITZ Bits Cracker Sandwiches and RITZ Drizzled Minis Crackers. The RITZ Bits portfolio has recorded double-digit growth every year for the past five years. Created by 72andSunny and produced by Publicis Production, the advertisement will be supported by a campaign across social and digital platforms, paid media, public relations and retail.
Positive
- Minor pointRITZ Bits portfolio recorded double-digit growth every year for the past five years.
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
The brand's third consecutive Big Game appearance will spotlight its bite-sized snacks, RITZ® Bits Cracker Sandwiches and RITZ® Drizzled Minis Crackers.
Over the past two years, the RITZ® brand has been on a journey to evolve into a modern savory snacking powerhouse, and the Big Game has been an important part of that effort. The brand's first two appearances with RITZ® Salty Club in 2025 and RITZ® Party in 2026 delivered positive returns for the brand.
The RITZ® brand's diverse portfolio seeks to address changing consumer snacking habits. After all, the RITZ® brand is up for anything — any appetite and any occasion — with a snack that fits any moment.
Within the portfolio, RITZ® Bits products are favorites for on-the-go, while hanging with friends or watching a game. They have the rich, salty, golden-baked taste of RITZ® Crackers in a bite-sized snack that's paired with a variety of fillings such as peanut butter or cheese. For a sweet-and-salty combo, RITZ® Drizzled Minis Crackers add either fudge or caramel flavored coatings.
"The RITZ® Bits portfolio has been a powerful growth engine for the brand and for the category at large, with double-digit growth every year for the past five years. Now is the time to double down because there is still significant opportunity to grow awareness and trial," said Steven Saenen, Category President, Savory Snacking. "There's no better way to introduce people to RITZ® Bits than by putting them front and center in the RITZ® brand's Big Game ad."
Created by 72andSunny and produced by Publicis Production, the 2027 Big Game spot will be supported by a campaign spanning social and digital platforms, paid media, PR and retail. The campaign will help the RITZ® brand reach consumers across generations, cultures and households wherever they plan to celebrate game day.
For more information and updates on the Big Game ad, fans can visit RITZ® Crackers at www.tasteofwelcome.com and follow the brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackerofficial or on Instagram @RITZcrackers to be among the first to know about future brand news.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2025 net revenues of approximately
Media Contact
Weber Shandwick RITZ Team
WSUSRITZ@omnicompr.com
1. Nielsen Discover xAOC+C L52W/E 10/18/25
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SOURCE Mondelēz International
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