Booking director sells 1,000 shares at $200
A Booking Holdings director reported a 1,000-share Rule 10b5-1 planned sale and now reports combined direct and indirect ownership of 83,565 shares.
Rhea-AI Filing Summary
Booking Holdings Inc. (BKNG) director Robert J. Mylod Jr. reported a sale of 1,000 shares of common stock on September 1, 2026 at $200.00 per share, executed indirectly through Annox Capital, LLC pursuant to a Rule 10b5-1(c) trading plan adopted on August 7, 2025. Following this transaction, 14,000 shares are held indirectly by Annox Capital, LLC and 69,565 shares are held directly.
Positive
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Negative
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Insider Trade Summary 10b5-1
Net Seller: 1,000 shares
Net Sell
2 txns
Insider
MYLOD ROBERT J JR
Role
Director
Sold
1,000 shs ($200K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 1,000 | $200.00 | $200K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 14,000 shares (Indirect, By Annox Capital, LLC);
Common Stock — 69,565 shares (Direct)
Footnotes (2)
- F1. The 10b5-1(c) sales plan was adopted on August 7, 2025.
- F2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.
Key Figures
Shares sold: 1,000 shares
Sale price per share: $200.00 per share
Indirect holdings after transaction: 14,000 shares
+3 more
6 metrics
Shares sold
1,000 shares
Sale of common stock on September 1, 2026
Sale price per share
$200.00 per share
Price for the 1,000-share sale on September 1, 2026
Indirect holdings after transaction
14,000 shares
Common stock held indirectly by Annox Capital, LLC after the sale
Direct holdings after transaction
69,565 shares
Common stock held directly after the reported transaction date
Total reported holdings after transaction
83,565 shares
Sum of direct and indirect common stock holdings reported after the sale
Rule 10b5-1 plan adoption date
August 7, 2025
Adoption date of the sales plan used for the September 1, 2026 trade
Key Terms
Rule 10b5-1(c), beneficially own, pecuniary interest
3 terms
Rule 10b5-1(c) regulatory
"The 10b5-1(c) sales plan was adopted on August 7, 2025"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
beneficially own regulatory
"may be deemed to beneficially own the securities held of record"
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
pecuniary interest financial
"disclaims such beneficial ownership except to the extent of his pecuniary interest"
FAQ
Who reported this insider transaction at BKNG and what is their role?
The transaction was reported by Robert J. Mylod Jr., who serves as a director of Booking Holdings Inc. He is not listed as an officer or ten percent owner in this filing.
Was the BKNG insider sale made under a Rule 10b5-1 trading plan?
Yes. The filing states that the Rule 10b5-1(c) sales plan was adopted on August 7, 2025, and the reported September 1, 2026 sale of 1,000 shares was executed pursuant to that pre-arranged trading plan.
AI-generated analysis. How Rhea-AI works. Not financial advice.
