Booking director sells 1,000 shares at $200

A Booking Holdings director reported a 1,000-share Rule 10b5-1 planned sale and now reports combined direct and indirect ownership of 83,565 shares.

Rhea-AI Filing Summary

Booking Holdings Inc. (BKNG) director Robert J. Mylod Jr. reported a sale of 1,000 shares of common stock on September 1, 2026 at $200.00 per share, executed indirectly through Annox Capital, LLC pursuant to a Rule 10b5-1(c) trading plan adopted on August 7, 2025. Following this transaction, 14,000 shares are held indirectly by Annox Capital, LLC and 69,565 shares are held directly.

Insider Trade Summary 10b5-1

Net Seller: 1,000 shares

Net Sell 2 txns

Insider MYLOD ROBERT J JR

Role Director

Sold 1,000 shs ($200K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	1,000	$200.00	$200K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 14,000 shares (Indirect, By Annox Capital, LLC); Common Stock — 69,565 shares (Direct)

Footnotes (2)

1. F1. The 10b5-1(c) sales plan was adopted on August 7, 2025.
2. F2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

Key Figures

Shares sold: 1,000 shares Sale price per share: $200.00 per share Indirect holdings after transaction: 14,000 shares +3 more

6 metrics

Shares sold 1,000 shares Sale of common stock on September 1, 2026

Sale price per share $200.00 per share Price for the 1,000-share sale on September 1, 2026

Indirect holdings after transaction 14,000 shares Common stock held indirectly by Annox Capital, LLC after the sale

Direct holdings after transaction 69,565 shares Common stock held directly after the reported transaction date

Total reported holdings after transaction 83,565 shares Sum of direct and indirect common stock holdings reported after the sale

Rule 10b5-1 plan adoption date August 7, 2025 Adoption date of the sales plan used for the September 1, 2026 trade

Key Terms

Rule 10b5-1(c), beneficially own, pecuniary interest

3 terms

Rule 10b5-1(c) regulatory

"The 10b5-1(c) sales plan was adopted on August 7, 2025"

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

beneficially own regulatory

"may be deemed to beneficially own the securities held of record"

Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.

pecuniary interest financial

"disclaims such beneficial ownership except to the extent of his pecuniary interest"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who reported this insider transaction at BKNG and what is their role?

The transaction was reported by Robert J. Mylod Jr., who serves as a director of Booking Holdings Inc. He is not listed as an officer or ten percent owner in this filing.

How many Booking Holdings (BKNG) shares were sold and at what price?

The filing reports a sale of 1,000 shares of Booking Holdings common stock at a price of $200.00 per share on September 1, 2026, categorized as a sale in the open market or a private transaction.

Was the BKNG insider sale made under a Rule 10b5-1 trading plan?

Yes. The filing states that the Rule 10b5-1(c) sales plan was adopted on August 7, 2025, and the reported September 1, 2026 sale of 1,000 shares was executed pursuant to that pre-arranged trading plan.

How many BKNG shares does the director report owning after the transaction?

After the transaction, the director reports 14,000 shares held indirectly through Annox Capital, LLC and 69,565 shares held directly, for a combined reported holding of 83,565 shares of Booking Holdings common stock.

How are the indirectly held BKNG shares structured for this director?

The 14,000 indirectly held shares are held by Annox Capital, LLC. The director is its managing member and may be deemed to beneficially own those shares, but disclaims beneficial ownership except to the extent of any pecuniary interest.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 09/02/2026 - 04:15 PM EDT Accepted by SEC EDGAR 09/02/2026 - 04:15 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MYLOD ROBERT J JR

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	09/01/2026		S		1,000	D	$200	14,000	I	By Annox Capital, LLC(2)
Common Stock								69,565	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on August 7, 2025.

2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

	/s/ Vijay Iyer, Attorney-in-Fact	09/02/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)