Booking insider plans $79K stock sale via Merrill

Booking Holdings Inc. insider Vanessa Wittman filed a notice of proposed sale of 375 shares of common stock through Merrill Lynch.

Rhea-AI Filing Summary

Booking Holdings Inc. insider Vanessa Wittman filed a notice of proposed sale of 375 shares of common stock through Merrill Lynch. The shares have an estimated aggregate market value of $79,125.00 and are listed on NASDAQ, with a proposed sale date of 08/17/2026.

The shares to be sold are tied to a 06/09/2020 vesting of a restricted stock unit award granted under the issuer’s equity compensation plan. In the prior three months, Wittman also reported selling 1,125 shares of common stock on 07/28/2026 for $216,000.00.

Key Figures

Shares proposed for sale: 375 shares Proposed sale value: $79,125.00 Prior 3-month sale shares: 1,125 shares +2 more

5 metrics

Shares proposed for sale 375 shares Common stock to be sold through Merrill Lynch on or after 08/17/2026

Proposed sale value $79,125.00 Aggregate market value of 375 Booking Holdings common shares

Prior 3-month sale shares 1,125 shares Common stock sold on 07/28/2026 during the prior three months

Prior 3-month sale value $216,000.00 Total value of 1,125 shares sold on 07/28/2026

RSU vesting date 06/09/2020 Vesting date of restricted stock unit award related to the 375 shares

Key Terms

Form 144, restricted stock unit award, equity compensation plan

3 terms

Form 144 regulatory

"Vanessa Wittman filed a notice of proposed sale of 375 shares"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

restricted stock unit award financial

"Vesting of restricted stock unit award granted as part of issuer equity"

A restricted stock unit award is a promise by a company to give an employee a specified number of company shares at a future date if certain conditions are met, such as staying with the company or hitting performance goals. For investors, these awards matter because they can increase the total number of shares outstanding when converted, diluting existing holders, and they align employees’ incentives with shareholders’ interests much like giving a rising bonus that becomes real only after conditions are satisfied.

equity compensation plan financial

"Granted as part of issuer equity compensation plan"

A plan by which a company gives employees, directors or contractors ownership or the right to buy ownership in the company through stock, options or similar awards — think of promising slices of the company pie as part of someone's pay. It matters to investors because these awards can change the number of shares outstanding, affect reported profits and influence management’s decisions; large or generous plans can dilute existing holders and alter incentives over time.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Booking Holdings (BKNG) insider Vanessa Wittman disclose in this Form 144?

Vanessa Wittman discloses a proposed sale of 375 shares of Booking Holdings common stock, with an estimated value of $79,125.00, to be executed through Merrill Lynch on or after 08/17/2026, subject to market conditions and trading decisions.

How many Booking Holdings (BKNG) shares is Vanessa Wittman planning to sell and through whom?

She plans to sell 375 shares of Booking Holdings common stock through Merrill Lynch. The filing estimates an aggregate market value of $79,125.00 for this block, based on the price at the time of preparing the notice.

What prior Booking Holdings (BKNG) transactions does Vanessa Wittman report in the last three months?

She reports a prior sale of 1,125 shares of Booking Holdings common stock on 07/28/2026 for total proceeds of $216,000.00. This past transaction is disclosed as part of the three-month transaction history section.

What is the origin of the Booking Holdings (BKNG) shares Vanessa Wittman plans to sell?

The 375 shares planned for sale are linked to a restricted stock unit award that vested on 06/09/2020. The award was granted as part of Booking Holdings’ equity compensation plan for the insider.

On what market are the Booking Holdings (BKNG) shares in Vanessa Wittman’s Form 144 listed?

The shares referenced in the Form 144 are listed on NASDAQ as Booking Holdings common stock. The planned sale of 375 shares valued at $79,125.00 is to be executed through Merrill Lynch.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/17/2026 - 04:38 PM Accepted by SEC EDGAR 08/17/2026 - 04:37 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001229265
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Booking Holdings Inc.
SEC File Number	001-36691
Address of Issuer	800 CONNECTICUT AVE NORWALK CONNECTICUT 06854
Phone	203-299-8000
Name of Person for Whose Account the Securities are To Be Sold	WITTMAN VANESSA AMES
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common Stock	Merrill Lynch 225 Liberty Street Floor 37 New York NY 10281	375	79125.00	751380500	08/17/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common Stock	06/09/2020	Vesting of restricted stock unit award	Booking Holdings Inc.			375	06/09/2020	Granted as part of issuer equity compensation plan

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Vanessa Wittman 800 CONNECTICUT AVE NORWALK CT 06854	Common Stock	07/28/2026	1125	216000.00

144: Remarks and Signature

Remarks
Date of Notice	08/17/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/02/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Vanessa Wittman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)