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[Form 4] Booking Holdings Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Booking Holdings Inc. director reports small stock sale

A director of Booking Holdings Inc. (BKNG) reported a sale of 15 shares of common stock on 11/17/2025 at a price of $5,030 per share. The transaction was coded as a sale and was conducted under a Rule 10b5-1(c) trading plan that was adopted on June 2, 2025. Following this transaction, the reporting person beneficially owns 717 shares of Booking Holdings common stock in direct ownership.

Positive
  • None.
Negative
  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
WITTMAN VANESSA AMES

(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE

(Street)
NORWALK CT 06854

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) Other (specify below)
3. Date of Earliest Transaction (Month/Day/Year)
11/17/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 11/17/2025 S 15 D $5,030 717 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on June 2, 2025.
/s/ Vijay Iyer, Attorney-in-Fact 11/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did BKNG report in this Form 4?

A director of Booking Holdings Inc. (BKNG) reported selling 15 shares of common stock on 11/17/2025.

At what price were the BKNG shares sold in this insider transaction?

The 15 BKNG common shares were sold at a price of $5,030 per share.

How many BKNG shares does the reporting person own after the transaction?

After the reported sale, the reporting person beneficially owns 717 shares of Booking Holdings common stock in direct ownership.

What is the relationship of the reporting person to Booking Holdings Inc. (BKNG)?

The reporting person is a director of Booking Holdings Inc. (BKNG) and filed the Form 4 as an individual reporting person.

Was the BKNG insider trade made under a Rule 10b5-1 trading plan?

Yes. The sale was made under a Rule 10b5-1(c) sales plan that was adopted on June 2, 2025.

Does this Form 4 involve any derivative securities of BKNG?

No derivative securities transactions are shown; Table II lists no acquired or disposed derivative securities for this reporting date.
Booking Holdings

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154.17B
32.17M
0.17%
96.23%
1.82%
Travel Services
Transportation Services
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United States
NORWALK