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  4. [Form 4] Booking Holdings Inc. Insider Trading Activity

Booking Holdings insider files Form 4 reporting 10/15/2025 sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Booking Holdings (BKNG) insider activity: The company’s CEO and President, who also serves as a Director, reported multiple open‑market sales of Common Stock on 10/15/2025 under a Rule 10b5‑1(c) trading plan adopted on December 9, 2024.

Transactions were executed in small lots throughout the day, including 49 shares at $5,247.8067 and other sales at prices such as $5,225.92 and $5,285.99. Following the reported sales, the executive beneficially owned 22,594 shares. The filing notes this is the second of two submissions covering transactions on 10/15/2025.

Positive

  • None.

Negative

  • None.
Insider Fogel Glenn D
Role CEO AND PRESIDENT
Sold 388 shs ($2.04M)
Type Security Shares Price Value
Sale Common Stock 6 $5,225.92 $31K
Sale Common Stock 43 $5,233.63 $225K
Sale Common Stock 43 $5,237.26 $225K
Sale Common Stock 6 $5,238.31 $31K
Sale Common Stock 43 $5,239.92 $225K
Sale Common Stock 18 $5,242.93 $94K
Sale Common Stock 43 $5,244.02 $225K
Sale Common Stock 6 $5,245.27 $31K
Sale Common Stock 49 $5,247.8067 $257K
Sale Common Stock 6 $5,249.98 $31K
Sale Common Stock 21 $5,270.05 $111K
Sale Common Stock 6 $5,272.00 $32K
Sale Common Stock 6 $5,279.60 $32K
Sale Common Stock 49 $5,284.89 $259K
Sale Common Stock 43 $5,285.99 $227K
Holdings After Transaction: Common Stock — 22,976 shares (Direct)
Footnotes (1)
  1. The 10b5-1(c) sales plan was adopted on December 9, 2024. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on October 15, 2025. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,247.64 - $5,247.83. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Fogel Glenn D
(Last) (First) (Middle)
BOOKING HOLDINGS INC.
800 CONNECTICUT AVENUE
(Street)
NORWALK CT 06854
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
CEO AND PRESIDENT
3. Date of Earliest Transaction (Month/Day/Year)
10/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock(1) 10/15/2025(2) S 6 D $5,225.92 22,976 D
Common Stock(1) 10/15/2025 S 43 D $5,233.63 22,933 D
Common Stock(1) 10/15/2025 S 43 D $5,237.26 22,890 D
Common Stock(1) 10/15/2025 S 6 D $5,238.31 22,884 D
Common Stock(1) 10/15/2025 S 43 D $5,239.92 22,841 D
Common Stock(1) 10/15/2025 S 18 D $5,242.93 22,823 D
Common Stock(1) 10/15/2025 S 43 D $5,244.02 22,780 D
Common Stock(1) 10/15/2025 S 6 D $5,245.27 22,774 D
Common Stock(1)(3) 10/15/2025 S 49 D $5,247.8067 22,725 D
Common Stock(1) 10/15/2025 S 6 D $5,249.98 22,719 D
Common Stock(1) 10/15/2025 S 21 D $5,270.05 22,698 D
Common Stock(1) 10/15/2025 S 6 D $5,272 22,692 D
Common Stock(1) 10/15/2025 S 6 D $5,279.6 22,686 D
Common Stock(1) 10/15/2025 S 49 D $5,284.89 22,637 D
Common Stock(1) 10/15/2025 S 43 D $5,285.99 22,594 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
2. The report is the second of two Form 4s filed to report Mr. Fogel's transactions on October 15, 2025.
3. Represents the weighted average sales price. The range of prices received for the reported transactions was $5,247.64 - $5,247.83. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
/s/ Vijay Iyer, Attorney-in-Fact 10/16/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did BKNG disclose in this Form 4?

An executive who is CEO, President, and Director reported multiple open‑market sales of Common Stock on 10/15/2025.

Were the BKNG sales made under a 10b5-1 plan?

Yes. The trading plan intended to satisfy Rule 10b5‑1(c) was adopted on December 9, 2024.

How many BKNG shares does the insider hold after these transactions?

Following the reported sales, the insider beneficially owned 22,594 shares.

What are examples of prices for the BKNG sales?

Examples include $5,247.8067 (weighted average for one line) and other sales at $5,225.92 and $5,285.99.

Is this the only filing for the 10/15/2025 transactions?

No. The report states it is the second of two filings covering Mr. Fogel’s 10/15/2025 transactions.

Who signed the BKNG Form 4?

It was signed by /s/ Vijay Iyer, Attorney‑in‑Fact on 10/16/2025.